Jilin: Rural tourism is more blooming in vast fields and hopes

Wo Ye Liangtian is vibrant, the village is clean and beautiful, and the rural tourism is full of popularity ... walking in the countryside of Jilin, such scenes abound. In recent years, Jilin Province has attached great importance to the development of rural tourism. Carry out the first rural tourism festival to fully activate the summer rural tourism market with festival activities; hold a promotion meeting for rural tourism work in the province, mobilize and deploy the next step of work to promote rural tourism to achieve high standards, high levels, and high -quality development; The beautiful villages represented by the boutique village broke cocoon into butterflies and blossomed more, and the vast fields were rising.

Multiple measures and promote development

In recent years, local tourism, surrounding tourism, and short -distance tourism have become new fashion, and have also driven rural tourism to "out" quickly. In 2021, 41.359 million tourists from rural tourism in Jilin Province increased by 156.73%year -on -year.

Behind the gratifying performance is the unremitting efforts of Jilin Cultural Travelers for many years. "The gap is too big." At the province's rural tourism work promotion meeting, Yang Anxi, director of the Jilin Provincial Department of Culture and Tourism, recalled the past when he went to Zhejiang many years ago. At that time, rural tourism in Jilin Province was in version 1.0, so that The "spontaneous growth" farmhouse and fishermen are mainly.

Counseling is advanced. Jilin's high standards and high starting points are planned to vigorously develop rural tourism. Released the "Jilin Provincial Rural Tourism Industry Development Report", "Seventeen Policies and Measures to Promote the Development of Rural Tourism", "Implementation Opinions on Promoting the High -quality Development of Rural Tourism", etc., strengthen departmental linkage, integrate funds and resources, and launch a series of targets Sexual measures and innovative policies integrate more and more new formats and emerging gameplay into rural tourism.

Yang Anzhen said that at present, there are more than 2,000 rural tourism operating units in the province. Build a white represented by ice and snow tourism, black relying on farming culture, green based on ecological tourism, golden color characterized by the season, and the "five colors of the five colors of red and other rural tourism with the spirit of the anti -joint spirit as the main cultural connotation. "Product System. "Rural Tourism 2.0 is not enough. We have to transform and upgrade to Village Version 4.0."

Grabbing and improvement with points

At the first Rural Tourism Festival in Jilin Province, which was launched in July 2022, the list of top ten rural tourism boutique villages was announced.

"This year, we will take the opportunity to evaluate the top ten rural tourism villages in the province as an opportunity to continue creating 'beautiful rural folk tourism' and 'new rural pastoral complex' through investment promotion and integration of the forces of society at all levels to form ecology and four seasons. A new pattern of global tourism. "Said Zhang Zei, secretary of the Party branch of Nangou Village, Beidahu Town, Yongji County, Jilin City.

As a representative of rural tourism relying on the snow field, Nantou Village has attracted a lot of snow friends every winter. In recent years, Nantou Village has vigorously developed ice and snow supporting services such as homestays, leisure and entertainment, catering, etc. Zhang Zengfa said that at present, there are 108 homestays in the village, which can receive about 1,400 tourists at the same time, with an annual income of more than 1,500 million yuan, driving more than 200 people surrounding farmers. "In recent years, we have experienced more and more experience in traveling tourism and better services. In the winter skiing season, the homestays in the village are often difficult to find in one room." Zhang Zengfa said.

Nantou Village is just a microcosm of countless villages on the land of Jilin. Driven by the construction of the "Top Ten Boutique Villages", in the past year, 20 new 4A and 5A high -level rural tourism business units in the province have been added in the province. The total number of high -level units has reached 101 There are 18 villages, with a total of 45, an increase of 50%. In the "10 million" project in the "10 million" project, the rural tourism industry cluster has been embossed.

At present, Jilin is using the construction of boutique villages as the starting point. Through the key breakthroughs in "points", the overall improvement in the "face" is driven. Next, Jilin will take the "10 million projects" as the starting point, make every effort to create a top ten boutique villages, continue to carry out the selection of 100 cities and county -level rural tourism villages, start the selection of 1,000 rural tourism boutique points, and vigorously promote it. Thousands of rural tourism talent training plans to promote the high -quality development of rural tourism.

Form and spirituality and increasing characteristics

Grasp the characteristic elements and tap folk culture. Jilin is based on rural conditions, adapting to local conditions, and making policies for villages.

"In recent years, through in -depth excavation of characteristic culture, some villages are full of strong folk customs and regional style; some rural tourism business units have a strong 'book roll"; Children '... Jilin rural tourism shows different characteristics. "Yang Anzhen said.

The eaves and corners, green tile white walls, and ancient Korean traditional houses are complemented by ancient stone mills and mud -tile straw walls ... Tourists come to experience Korean culture. "When I came to Fangchuan Village, I looked at the territory of the Three Kingdoms. I felt the vastness of the motherland and experienced different national customs." Said Li Wei, a tourist.

In recent years, Fangchuan Village has used folk customs resources and local culture to develop homestay tourism, farmhouses, etc., promote the integration of agriculture and tourism, and build characteristic rural tourism brands. The village brighten up with the national song and dance performance, the bonfire and the rural electronic music to create a night tour theme activity, enrich the night tour cultural experience, and drive the villagers to increase their income and become rich.

"In the next step, we will combine Fangchuan Village's characteristic culture and natural resources to continuously host activities such as the Three Kingdoms Prayer Festival, the Fangchuan Border Marathon, and the Korean folklore experience to further develop special folk customs, sports festivals, and the literary and art exchange festivals of the Three Kingdoms."Liu Chenghua, chairman of Xichun Fangchuan Sanjiang International Tourism Group Co., Ltd. said.In the future, Jilin will further do a good job of "cultural articles", rely on characteristic culture, continue to improve the "gold content" of rural tourism, and continuously enrich the tourist experience.(Author: Liu Yuping Liu Yuping, China Travel Daily; Editor: Yang Shuo)

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