Falling skirts to Chinese flowers and birds: Can Dior's "stealing" creativity be considered stealing?

Future Net, Beijing, August 4th (Reporter Ling Meng) Following the "horse -faced skirt" storm, French -well -known luxury brand Dior will make waves in the Chinese market.

According to netizens, in the latest "2022 Autumn and Winter Clothing Series" released by Dior, a number of products are printed on the style pattern suspected of traditional Chinese flower and bird painting. However, in the product description, Dior declared it the iconic Jardin D'Hiver (winter garden) pattern of the series.

On the afternoon of August 2nd, the entry of "Dior Flowers and Birds" appeared on Weibo to search, causing heated discussion among netizens. With the upgrade of public opinion, Dior's suspected "plagiarism" "black history" has been continuously exposed. From the luxury brands that are sought after by the Chinese people to the gradually "abandoned" by Chinese consumers, what is the "proud" that Dior does not respond?

After the storm of "horse noodle skirt", Dior was questioned again to copy Chinese flowers and birds

The public opinion storm of the "horse noodle skirt" has not yet calmed down, and Dior is facing "plagiarism" question.

On the afternoon of August 2nd, some netizens posted on Sina Weibo that in the latest "2022 Autumn and Winter Clothing Series" released on the official website of Dior China, a number of products are printed with style patterns suspected of traditional Chinese flower and bird painting.

"Following the horse -noodle skirt, Dior stole the plagiarism of our 1575 flowers and birds. It used to be plagiarism before, and now it was directly stolen!" The netizen said that Dior's suspected "plagiarism" related product maps and a picture came from the Ming Dynasty from the Ming Dynasty. Painter Lu Zhi's "Flowers and Birds".

Subsequently, the entry of "Dior Flowers and Birds" rushed on Weibo hot search, with a topic reading of 42.344 million. Below the entry, the sound of Dior's "plagiarism" is endless: "Dior is addicted?"

In the future, the reporter from the official website of Dior China found that the "2022 Autumn and Winter Clothing Series" that caused public opinion to discuss the public opinion includes pilot jackets, trousers, handbags, skirts, long shirts and other products. Some products have been sold out, showing the word "arrival notice".

Screenshot of Dior China official website

However, what is quite dissatisfied with netizens is that in the description of the above products, the "Chinese flower and bird map", or "Chinese elements" and other related words have not been mentioned. In the description of the above products on the official website of Dior China, "decorated with the iconic Dior Jardin D'Hiver (Dior Winter Garden) pattern, and interpreted Mr. Dior's tapestry with poetic and exotic designs."

On the evening of August 2nd, a reporter in the future called the public phone on the official website of Dior China. The relevant staff said that some products of the series were made of Micsea Walda, with some patterns of flowers and birds printed on it.

However, when the reporter asked about the "plagiarism" question questioned by netizens, the staff member stated that it only provided consultation with the product and could not respond to the remarks of netizens mentioned. After the reporter continued to question, the staff member responded with "very sorry, I won't bother you here, I wish you a happy life" and quickly hung up the phone.

In fact, this is not the first time that Dior has faced a "plagiarism" storm in the Chinese market. In mid -July, Dior launched a "medium and long half -body skirt" priced at 29,000 yuan, which was questioned by netizens to plagiarize China's "horse noodle skirt". In the introduction of this product, Dior announced that "this skirt uses the iconic Dior silhouette, is a brand new elegant and stylish item."

It is the words "iconic Dior silhouette" and "new design" in the product introduction have aroused strong dissatisfaction among netizens. Subsequently, questioning such as "Dior Plagiarism" continued to ferment on the online platform, and his anger was passed to the overseas Chinese circle.

Up to now, Dior officially responded publicly on the storm of the "horse -noodle skirt", and it has only been launched on the official website of many countries and regions. According to the Southern Metropolis Daily, the head of the Dior Asian Customer Relations Department responded to the incident and only replied "thanks".

"Plagiarism" addicted? Dior was trapped in overseas plagiarism storm

Public information shows that Dior belongs to the global luxury industry -LVMH Group. According to the official website of LVMH Group, the group has a total of 75 well -known brands, of which 31 are well -known brands, including Christian Dior, Louis Vuitton, Givenchy, Tiffany & Co., etc.

When Dior was controversial because of the "plagiarism" storm, the designers involved in the series of products also received public attention.

Picture according to: Dior China official website

Dior China ’s official website shows that the“ 2022 Autumn and Winter Narcut Series ”products are created by Maria Grazia Chiuri, a women's creative director,. It is worth noting that the "Dior 2022 Autumn Series" garment show that has caused heated discussions on public opinion and questioned the "Plagiarism" Chinese horse -noodle skirt, which has also been questioned, also has Maria Garian Karia Rou Li. Figure.

According to Qilu Evening News, Maria Garvia Kouli is an Italian fashion designer. Before entering Dior to become a creative director, he has worked in well -known luxury brands Fanty and Barren Tiannu. He has rich design experience. The working life is as long as 17 years.

Even though Dior's official and designer himself did not respond to the recent "plagiarism" storm, Dior's designer's love for Chinese elements was clear. According to Shangguan News, as early as 1997, John Galliano, known as the "Pirate Lord", appeared on the first spring and summer custom fashion show of Dior's chief designer. A large number of Chinese elements: long skirts with cheongsam, a large number of weaving tassel decorations ...

Later, on the autumn and winter clothes show of that year, he launched the full series of "Chinese style" again: decorated with pearl cheongsam collar, Chinese embroidery pattern, Pisces pattern necklace and earrings ...

In fact, in addition to being questioned in the Chinese market, Dior also frequently faced questions such as plagiarism and stealing creativity in overseas markets.

According to the Beijing Youth Daily, as early as 2017, a vest of the early autumn series launched by Dior was accused of plagiarizing the traditional clothing design of the Birohol region of Romania. What is the same as the recent "plagiarism" storm is that Dior did not mention the traditional costumes in the area in the description of the work.

According to Xinhua.com, in 2018, Indian designer Orijit Sen revealed that Dior copied his work through social media. Orijit Sen said that he was shocked after seeing the Bollywood star Sonam Kapoor wearing a Dior printed skirt on ELLE India, because the product's "Yoga" print design Essence

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