Kunming Catering Industry Back in "Hobs"

The people have eaten as the sky, and the catering industry has never lacked the market. However, with the advent of the new crown pneumonia, the catering industry has become one of the industries with a serious impact of the epidemic.

Thanks to the effectiveness of the Kunming epidemic prevention and control work, except for the delay of the opening of the Kunming catering industry in early 2020, there is no large -scale break and suspension of food in the city. However, due to the decrease in passenger flow and the decline in turnover, the operating costs rose, the operation of the Kunming catering industry has been affected very much, and it is being "staggered" to recover.

Kunming catering industry is recovering

Status: The decrease in turnover of passenger flow increases

In the visit to some restaurants in Kunming, the impact of the epidemic on the catering industry is mainly reflected in the decrease in passenger flow, decline in turnover, epidemic prevention, and increased rental costs.

The decrease in passenger flow is the most important problem for the Kunming catering industry. Whether it is shops in shopping malls and office buildings, or shops in residential areas, the person in charge of the restaurant has stated that the decline in passenger flow has brought a reduction in turnover. The owner of He Shunwu Mansion, located next to Yunshi University's Affiliated Middle School, said that students are their main source of customers. The opportunity for students to leave school since the epidemic has decreased, and their passenger flow has also decreased. The turnover of the restaurant has dropped by about 30%. The passenger flow has now recovered after the epidemic is relieved.

For the catering industry, what does the decline in turnover mean? "It means that the fund chain is broken. The catering industry has its own business characteristics. One is the" production and sales synchronization ', that is, the production, sales, and consumption are almost simultaneously carried out; The person in charge of the local chain catering company said that the catering industry is a very reliable industry that rely on cash flow. If the income is disconnected, the fixed expenses such as wages and rent will become huge pressure.

In addition to the direct impact of passenger flow, many restaurants have worked more in terms of hygiene. The leader of the Sichuan wine restaurant told reporters that after the epidemic, the disinfection of the restaurant and the health status of employees' health are more stringent. In this regard, they invested more time and money, and the cost of prevention and control of the epidemic increased.

In order to help the retail industry and catering industry overwhelming and recovering development, in March of this year, 14 departments such as the Provincial Development and Reform Commission and the Provincial Department of Commerce jointly issued the "Several Policies on Implementing the Resumption of Development in Industries in the Fields in the Service Industry". Subsequently, the Provincial Department of Commerce issued the "Guide to Return to Development Policy in the Retail Industry and other difficult industries such as the Retailing Industry" (hereinafter referred to as the "Guide"), and introduced the cost of lowering the cost of prevention and control of the epidemic, reducing platform costs, expanding business interrupt loss insurance coverage, encouraging catering and beverage Enterprises participate in support measures such as the construction of the "Elderly Happy Canteen" in the new era, in order to relieve difficulties to further promote catering consumption to recover.

However, the rise in rent and price is the chain reaction brought by the epidemic. Although the "Guide" issued by the Provincial Department of Commerce states that in 2022, the service industry, small and micro enterprises and individual industrial and commercial households of state -owned enterprises, institutions and institutions for leased state -owned enterprises, institutions and institutions in the province to reduce the rent for 3 months, but for most of the leased private houses and the leased private houses and the private houses and For catering companies in shopping malls, the rise in rent has caused them a lot of pressure.

The owner of He Shunwa Mansion said: "The house we rent is private, and the rental government can not control the rental government, so we can only carry it ourselves." They offer a discount for rent reduction.

Kunming catering industry is recovering

Mealing company: Actively attacking "self -rescue" and looking forward to the policy landing

Facing the operating pressure brought by the epidemic, most of the Kunming catering companies chose the way to "self -rescue", but it was a difficult problem to not know the policy assistance information in time.

The online platform has become the main way for catering merchants to "rescue themselves". During the interview, the reporters often saw the "takeaway brother" shuttled between various merchants. The above -mentioned catering companies visited all settled in Meituan and hungry takeaway platforms. Many merchants also said that the proportion of takeaway has increased, but due to the characteristics of "better food and good taste", takeaway has not yet become the main way to operate most merchants.

The person in charge of the bridge noodles living on the Kunming restaurant line told reporters that they are still dominated by the food. It is not easy to take the bridge rice noodles, so there are not many people who order takeaway. In order to cope with the dilemma of insufficient passenger flow, the bridge -noodles living online have explored new models, that is, to attract new customers through Douyin publicity. "We not only uploaded the video of the store every day, but also issued coupons in Douyin. These methods have successfully attracted many new customers to come to eat." Today, their business has returned to a state before the epidemic.

However, no matter whether these catering companies choose to take the initiative to take the initiative to "self -rescue" or silently endure this period of difficulties, they all know little about the various measures to help the catering industry promulgated. Online training courses have not applied for rent reduction and financial support.

There are two main reasons for catering companies to actively participate in the government's bailout operations: one is that the policy publicity is not in place, and the other is that food companies are worried that the policy is difficult to implement in place. Dining companies in shopping malls and office buildings can often obtain the latest information of policies through the publicity of the mall, and the channels for small and micro enterprises in the community are very limited.

Kunming catering industry is recovering

The owner of a beef ramen house under the community said that he is usually busy in the business in the store. If you do n’t think of searching for related news, it is difficult for him to know which policies promulgated by the government, and do not know how to apply for all kinds of subsidies. He hopes that the community should increase the publicity of relevant policies. The person in charge of a catering company in the mall said that although the mall staff would promote relevant policies to the merchant, she believed that the application procedure was complicated, and after the application was submitted Maybe she couldn't get on her head, she felt that "seeking people is better than asking for herself", or she found a way more practical.

Some people in the industry believe that Yunnan has promulgated a number of measures to help the catering industry's bailout, and has created a sufficient policy environment for the industry's bailout, but how to make the policy really effective and allow the catering industry, especially small and micro enterprises to enjoy It is a problem to get policy benefits. The channels for widening catering companies to understand the policies of all parties and combining "self -help" and "assistance" can further effectively help the Kunming's catering industry to continue to "recover".

Yunnan.com reporter Li Sha Zhang Tong Intern Zhou Wenwa Susu Chencong Photography Report

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