The special hotel reservation doubles, young people show their consumption strength, the "romantic theme group" "out of the circle" in Qixi Festival

Yangcheng Evening News all -media reporter Liu Xingtong

In the summer, the domestic tourism market showed a new round of recovery. According to data from the airline, the number of domestic passenger flights exceeded 30,000 in July, a year -on -year increase of about 47%. In July, the number of domestic passengers rose by nearly 50%from June. Flying Pig Data latest shows that the number of reservations with the group tour in July doubled in June. The number of popular destinations such as Ningxia and Guizhou increased by more than 150%month -on -month. With the arrival of the Chinese traditional romantic festival, the sweet and romantic travel feelings have made a wave of "traveling peaks".

Personalized hotels are also one of the selling points of tourism. The picture shows a tent hotel in a tent hotel in Foshan Gaoming Scenic Area Yangcheng Evening News all -media reporter Liang Zhengjie

Beishangguang is a popular tour to travel

As the most romantic traditional festival in China, hotel booking has always been the highlight of Qixi Festival. According to the 2022 Tanabata travel data released by Ctrip on the 3rd, as of August 2, the domestic hotel reservation and high -star hotel reservation increased by more than doubled from last year. , B & B's reservation increased by nearly 3 times. Top 10 popular hotel reservations in Qixi Festival are Beijing, Hangzhou, Qingdao, Shanghai, Chongqing, Changsha, Dali, Guangzhou, Sanya, Xi'an.

Statistics show that women have become the main force of Tanabata booking, accounting for over 50%. Based on the romantic atmosphere created by the host of the homestay and the unique warm experience of non -standard accommodation, all kinds of homestays have become the first choice for women's Tanabata reservations. In contrast, men value the near -distance nucleic acid detection point and the opening time of the hotel, which is biased towards the selection of updated hotels.

In terms of popular room types, according to Ctrip statistics, the number of deep sleeping houses equipped with comfortable mattresses increased by 507%year -on -year, higher than other theme room products. In addition, parent -child rooms, e -sports hotels, and audiovisual rooms have also become a popular choice for family and couples. Among them, the number of parent -child rooms and audiovisual house reservations increased by nearly 3 times year -on -year, and e -sports rooms increased by 161%.

Based on the reservation of air tickets in various places, from August 1st to 5th, Beijing, Shanghai, and Guangzhou ranked in the top three places and the top three destinations. The number of ticket reservations in the three places would have double -digit growth in the previous week. It appeared on the 5th. In the meantime, hotels within 5 kilometers around the airport became a popular choice for couples. Take Guangzhou as an example of "Sweet Economy" into the government work report. The growth rate of hotel reservations within 5 kilometers around the airport increased by nearly 20 % month -on -month.

In terms of group tours, it is understood that the romantic theme group around Qixi is hotly supported. The transaction volume of the group travel products with the theme of romance and honeymoon has increased by nearly 4 times the same year -on -year. Essence

Top Ten Popular flight lines

Classical Guofeng Hotel with a personalized "out of the circle"

It is worth mentioning that because during the summer vacation this year, the "post -95s" showed strong consumption power in the hotel reservation. According to the background data of the first brigade, the post -95s accounted for 62.4%of the Tanabata Hotel reservations. From the perspective of the region, the reservation of new first -tier and second -tier cities represented by Hangzhou, Wuhan, and Changsha is higher than first -tier cities. In terms of the choice of hotels and brands, the mainstream hotel brands that focus on classical national style and fashion cities are more popular with post -95s.

"The hotel featuring the national style uses classical culture to create a quiet and leisurely 'urban hidden space', and has won a large number of loyal young fans." According to the relevant person in charge of the first brigade, in addition to the classical style decoration design, the country Wind hotels can often customize special ancient style sensory experiences such as Zen fragrance. Space sample of a better life experience. "

In addition, the recent peak for traveling with the group. The reporter learned from Feizhu on the 3rd that the "Free Retreat 1 Day" and "Reconstruction of the Dance" service for the group tours were officially launched. Consumers booking with a group tour product with the "worry -free retirement" logo. Personal reasons cannot be traveled, 1 day in advance (before 12 o'clock), you can cancel it for free.

It is reported that the group tour contains multiple service details such as transportation, accommodation, tickets, and tour guides, and its retirement policy will be stricter with the number of days. Previously, the number of free retreats in the tourism industry in the tourism industry ranged from 48 hours to 7 days before travel. "Free retreat 1 day in advance" greatly improved the industry average service standards.

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