A number of measures help the cultural tourism market to recover the reception of tourists in Shijiazhuang City to 9th place in the country

Recently, the China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) held the third quarter academic achievement conference, and the research team released the "Report on the Impact of the New Crown Epidemium on Tourism Passenger Flow in 2021-2022". The report shows that the number of tourists in Shijiazhuang City has been in the top 50 cities across the country, and it has jumped from 19th in 2019 to 9th from May 2021 to April 2022. The number of tourists has greatly improved.

In this regard, the person in charge of the Municipal Cultural Tourism Bureau said that under the circumstances of the national cultural travel industry, the development of the tourism industry in our city can achieve such progress. Thanks to the national and provincial cultural tourism departments Thanks to the scientific and accurate epidemic prevention and control measures of the Municipal Party Committee and the Municipal Government. Since the prevention and control of the epidemic, under the strong leadership of the Municipal Party Committee and the Municipal Government, the Shijia Cultural Tourism Bureau has actively took the initiative to position all the work in the global situation and act in the overall situation. The struggle attitude of "I am hundreds of", with multiple measures to help the cultural tourism market recovery.

Take the initiative to increase the promotion of cultural tourism. Using the mainstream media of CCTV, CCTV, and provincial and cities to build a comprehensive, multi -channel, three -dimensional cultural tourism propaganda matrix, tell the story of Shijiazhuang, and spread the sound of Shijiazhuang. In 2021, the winter tour of Shijiazhuang, which was based on the theme of "Winter Tour Shijiazhuang to help the Winter Olympics", released 4 series and 10 winter tourism boutique lines. The cultural tourism entry community, the block, and the park "three -entry" series of publicity activities with the theme of "Cultural Tourism into the Community to benefit the people and the people" were carried out, and 18 red tourism theme lines were launched. In the first half of this year, the Municipal Cultural Tourism Bureau and Hebei Airlines launched the promotion and promotion cooperation of urban cultural tourism, and launched the "Shijiazhuang" and "Zheng Ding Number" two championship painted aircraft. The development of the cultural tourism of Shijiazhuang brighten the tourism brand of "Red West Boipo Colorful Shijiazhuang". With the theme of "Accelerating the Development of Rural Tourism and Comprehensively Promoting Rural Revitalization", it launched the 2022 cultural tourism enrollment rural and rural tourism line release activities. Seven major theme 10 lines such as red rural tourism and rural experience tourism became the tourists in stone tourism in stone tourism. Popularly punch in.

Create the creation of pilot cities as the starting point to promote the healthy development of the cultural tourism industry. The Municipal Cultural and Tourism Bureau has carried out the "cultural and tourism consumption community, the neighborhood, and the park" activity. The form of cultural tourism consumer vouchers with a total amount of 10,000 yuan and a total amount of 200,000 yuan and 8 theme activities were distributed to guide the community Consumers go to the park and neighborhood to consume, thereby driving the cultural tourism consumer market. The "Notice on Actively Promoting the Establishment of the Global Tourism Demonstration Zone in 2022" was issued, and the counties (cities, districts) were urged to promote the establishment of the global tourism demonstration zone in 2022. Actively promote the establishment of a national 5A tourist scenic spot in Zhengding Ancient City of Shijiazhuang.

Persist in helping enterprises to benefit the people and make good use of the policy of stabilizing the economy. On the basis of undertaking a policy and measures for the stability of the economy in provinces and cities, the Municipal Cultural Tourism Bureau formulated and launched the "18 Policies and Measures for the Restoration of the Cultural Industry and Tourism Industry and Tourism Industry", and implemented it in the name of the municipal government. Further increase the difficulty of relieving the rescue of cultural tourism enterprises, and accelerate the rapid recovery and healthy development of the cultural travel industry. From 2021 to the first quarter of this year, the city issued more than 30,000 cultural Huimin Card, more than 70,000 tourist cards in tourism, and more than 270,000 cultural Huimin coupons, which strongly helped the development of the cultural tourism market.

In the next step, the Municipal Cultural and Tourism Bureau has made a real work on overall work. Recently, the "Implementation Plan for the High -quality Development of the Cultural Tourism Industry of Shijiazhuang City" will be introduced. And the great time to use the RV Camping Conference and the 13th China Art Festival in our city to further promote Shijiazhuang and promote Shijiazhuang, welcome the 20th National Congress of the Party with excellent results, and celebrate the 75th anniversary of Shijiazhuang liberation. Essence

Source | Shijiazhuang Daily

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