New energy vehicle insurance business logic is reconstructing direct sales models or realizing de -intermediaryization

China Times (chinatimes.net.cn) reporter Wu Min Beijing report

"The overall price increase of new energy vehicle insurance this year is between 20%-30%. Because of the high compensation rate of new energy vehicle insurance, insurance companies do not make money, and some insurance companies are not willing to underwrite, so it is difficult to buy the insurance of new energy vehicles. At present, the insurance companies that cooperate with us are mainly Taibao, Renbao and British University. "An employee who was responsible for micro -blue pure tram sales at Buick Motors told the China Times reporter.

In December last year, the China Insurance Industry Association officially issued the "Exclusive Terms of New Energy Vehicle Commercial Insurance (Trial)" (hereinafter referred to as "New Energy Vehicle Insurance"), which officially included the motor, battery, and electronic control "three power" systems of new energy vehicles. Sales, and further covers the scenes of vehicle driving, parking, charging and operation, to fully protect the risk of damage in various scenarios in various scenarios. Prior to this, new energy vehicles and traditional fuel vehicles shared the same vehicle insurance terms. The old car insurance clauses were not guaranteed to the battery and other accessories of new energy vehicles, so the price of auto insurance was relatively low.

"The development of new energy vehicle insurance is broad, but it also faces some problems and challenges. After the introduction of new energy vehicle insurance, the premiums of some car owners have risen significantly. The main reason is that the insurance rate of new energy vehicles is significantly higher than that of fuel vehicles, and the cost of claims is high. In addition, there are many places that need to be regulated in maintenance and loss, so insurance companies are also facing greater pressure. "Zhu Junsheng, Research Director of the China Insurance and Pension Research Center of Tsinghua University Wudaokou Financial College, was interviewed by the reporter of the Huaxia Times during an interview with the China Times reporter. It is said that in order to solve the pain point faced by new energy vehicle insurance, it is necessary to cooperate with the direct insurance and the company to propose a comprehensive risk solution.

It's opportunities and challenges

According to statistics from the Ministry of Public Security, as of the end of June this year, my country's new energy vehicle ownership has reached 101 million units, accounting for 3.23%of the total number of vehicle insurance. In the first half of 2022, the newly registered new energy vehicle was 2.209 million, an increase of 100.26%over 2021. According to the penetration rate of new energy vehicles, China Real Estate Insurance will be calculated that in 2030, China's new energy vehicle premium income will exceed the 200 billion mark, and in the future, it will be a trillion -level market. At present, new energy vehicle insurance, which accounts for only 4%, will also occupy half of the car insurance market in the future.

However, unlike traditional vehicle insurance, based on the rapid development of new energy vehicles, insurance companies are relatively lacking in relevant data of new energy vehicle insurance, which also causes difficulty in the precise pricing and design of the product.

"Last year, the premiums paid 1,600 yuan, and this year rose to more than 2,800 yuan. And the premiums rose, but the premiums decreased. For example, the insurance loss insurance insurance was 1042 yuan last year, and the insurance amount was 160,000. This year's insurance premiums rose to 1500 yuan, The insurance amount is only 147,000. In our new energy car owner group, everyone's premiums generally rose thousands of yuan. "A Weimar car owner told the China Times reporter.

The above -mentioned Buick Micro -Blue Tram salesperson said: "On the one hand, the rise in the premium of new energy vehicles is because the new energy vehicles start faster, and most of the owners' driving habits have not been adjusted, resulting in the high accident rate and risk rate. Energy vehicles are easy to collide with many sensors, and the cost of repairing and damaged parts is also high. Moreover, the output of new energy vehicles has not kept up, the cost of parts has not diluted, and the price of battery rises. The continuous rise in costs leads to a high payment rate of insurance companies. "

Indeed, the staff of the insurance companies told the "Huaxia Times" reporter: "The frequency and payment rate of new energy vehicles are high, and insurance companies do not make money, so this business does not do much."

"The car insurance rate should be able to reflect the risk status and market supply and demand of the insurance vehicle. The risk of new energy vehicles is greater than that of fuel vehicles. According to the reporter of Huaxia Times, the insurance liability of the new energy vehicle insurance clause is similar to that of the main framework of the fuel vehicle, but the scope of the liability and guarantee of the vehicle damage insurance insurance of new energy vehicles is significantly improved than the old fuel vehicle damage insurance. Therefore, it is also reflected in the rate of higher fuel vehicles. In addition, affected by the supply chain crisis, the supply prices of some vehicle parts this year have risen, especially imported vehicles. This will increase the cost of repairing vehicles.

Li Wenzhong believes that the risk of new energy vehicles is greater, but the increase in premiums is limited. Moreover, the additional expense rate of new energy vehicle insurance requires the control of new energy vehicle insurance within 15%. According to the current level of my country's property insurance company's operating level and related fee tax system, the loss of losses of insurance companies to operate new energy vehicle insurance is very high.

Wang Gang, the founder of Panda Insurance Technology, also pointed out that the insurance company underwritten the core of the new energy vehicle is not profitable or the cost of claims for new energy vehicles is relatively high (battery maintenance, accessories price and working hours, increased scope of protection), causing the comprehensive cost ratio of insurance companies Higher than 100%, causing a fact that basically does not make money.

Zhang Lei, the founder and CEO of the car technology, said in an interview with the China Times reporter that in order to make a new energy vehicle insurance business, insurance companies still face many challenges. In terms of risk judgment, product design, pricing standards, etc., various insurance companies have different awareness and less experience data. The technical routes of new energy vehicles are different. Its technical iteration, data circulation, subsequent maintenance networks, and even vehicle residual value management are more complex. They also test the operation and claims of insurance companies. Reconstruction and competition

Will the premium of new energy vehicle insurance continue to rise? Zhang Lei believes that the rising premiums of new energy vehicle insurance will not exist for a long time. The reason is that, on the one hand, through more data accumulation, new energy vehicle insurance products will be more applicable in the future. On the other hand, with the increase in the amount of new energy vehicles, the accurate pricing of big data, and the participation of the car company's participation in claims, the high compensation rate of new energy vehicle insurance can also be solved. At the same time, from fuel vehicles to new energy vehicles, when the owner is more skilled in driving new energy vehicles and is accustomed to driving for new energy vehicles, it can also appropriately reduce the payment rate.

"From our recent operating data, the price increase is relatively stable. The compensation rate of some new energy vehicles has basically dropped to the same level as traditional fuel vehicles. As the owner knows the characteristics of new energy vehicles, driving After more proficiency, I believe that premiums will drop further, "Zhang Lei said.

Wang Gang analyzed that the rise in new energy exclusive car insurance or decline, the core depends on the historical compensation of the model and the owner. Since the new energy vehicle insurance was launched at the end of last year, the premium was compared with the old terms and the price of the previous year. The rising range has also increased.

Therefore, he believes that whether the insurance premiums of new energy vehicle insurance will continue to rise in the future, it is necessary to see the specific situation of the full period after the new terms are running for one year to determine it. There will be a relatively accurate stage conclusion.

So, how to crack the owner's complaints about the rise in premiums, and the insurance company is just talking about the situation of not making money? "The most effective solution in the short term is that the owner is driving safely, trying not to cause accidents, and premiums will be reduced year by year. In addition, the amount of new energy vehicles has gradually increased, and the cost of accessories and battery maintenance will be greatly reduced. "Wang Gang said.

Zhang Lei believes that insurance companies must speed up the research and development and design of new products in order to accumulate experience data faster and use the "small step fast run, fast iteration" of the Internet model. Energy vehicles occupy the mainstream market, and reinsurance companies' participation is also more important.

Zhu Junsheng also has a similar point of view. He believes that to solve the pain point faced by new energy vehicle insurance, he needs to cooperate with the direct insurance and reinsurance company to propose a comprehensive risk solution. In the past, car companies were responsible for production, and dealers were responsible for delivery, maintenance, and value -added services. There were problems with user information competition between automobile companies and dealers. Nowadays, new energy vehicles have also brought the rise of direct business models. They are restructuring the business logic of automobile insurance, that is, car companies have fully grasped the rights of car booking, delivery, and insurance. Auto companies can move from simple vehicle manufacturing to sales, after -sales service, and after -sales service, and after -sales service, and after -sales service, after -sales service, and after -sales service, and after -sales service, Financial services, claims maintenance, and one -stop services for second -hand vehicles.

In fact, in recent years, the new energy building forces have also been breaking around, extending the industrial chain, and expanding business space. Xiaopeng Automobile, Tesla, Weilai, BYD, and ideal cars have all entered the insurance intermediary market. Among them, Weilai Automobile's previous "Worry -free" package is a service packaging product that integrates insurance, maintenance and maintenance. By layout insurance, new energy vehicle companies to reduce their own auto insurance premiums with their own information advantages will undoubtedly enhance market competitiveness.

However, direct sales insurance for car companies will also form a competitive relationship with insurance companies. Because users are generally in the hands of 4S shops, maintenance plants, and intermediaries, the de -intermediaryization of the auto insurance business has always been the dream of property insurance companies, but now this wish is realized by new energy car companies, it will undoubtedly have a greater increase in insurance companies' auto insurance business Inspiration, after all, the biggest advantage of new energy vehicle companies is that they have a large amount of user data and can customize personalized car insurance.

However, Zhu Junsheng also emphasized that the risk environment of new energy vehicles is more complicated, such as the uncertainty of its safety and reliability; the fire risk data and information need to be accumulated; Risk of reputation; supply chain and product recall risk; network security risk. These require insurance to provide comprehensive solutions, which requires the cooperation of direct insurance companies and reinsurance companies to work together.

Specifically, first is to thoroughly study risk characteristics. Strengthen the collision test, deepen vehicle collision tolerance, maintenance and maintenance economy research, and improve the research of automotive safety indexes. The second is to strengthen technology applications. The development of data science promotes the innovation of pricing and explores innovative products such as Motor Vehicle Mile Insurance (UBI). The third is to expand property insurance. Such as the loss of property caused by high -voltage battery fires and explosions, the problem of excessive charging of the battery or the power connection of the power supply causes the fire, leading to property loss. The fourth is to expand liability insurance. Such as product liability insurance, occupational liability insurance, employer liability insurance, network security insurance.

Editor -in -chief: Meng Junlian Editor: Zhang Zhiwei

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