Double -character hotel booking doubles!"Romantic theme group" Tanabata detonated "Traveling Small Peak"

Text/Yangcheng Evening News all -media reporter Liu Xingtong

In the summer, the domestic tourism market showed a new round of recovery. According to data from the airline, the number of domestic passenger flights in July exceeded 30,000, an increase of about 47%year -on -year, and the number of domestic passengers in July increased by nearly 50%from June.

Flying Pig Data latest shows that the number of reservations with the group tour in July doubled in June. The number of popular destinations such as Ningxia and Guizhou increased by more than 150%month -on -month.

With the arrival of the Chinese traditional romantic festival, sweet and romantic travel feelings have made a wave of "traveling peaks".

"Big Popular" to travel to the Qixi Festival in the north, Shanghai, Guangcheng

As the most romantic traditional festival in China, hotel booking has always been the highlight of Qixi Festival. According to the 2022 Tanabata travel data released by Ctrip on the 3rd, as of August 2, the domestic hotel reservations and high -star hotel reservations on the day of Tanabata increased by more than doubled from last year.

Among them, special hotels and housing reservations have increased by more than doubled, and the number of homestay reservations has increased by nearly tripled. Top 10 popular hotel reservations in Qixi Festival are Beijing, Hangzhou, Qingdao, Shanghai, Chongqing, Changsha, Dali, Guangzhou, Sanya, Xi'an.

Statistics show that women have become the main force of Tanabata booking, accounting for over 50%. Based on the romantic atmosphere created by the host of the homestay and the unique warm experience of non -standard accommodation, all kinds of homestays have become the first choice for women's Tanabata reservations.

In contrast, men value the near -distance nucleic acid detection point and the opening time of the hotel, which is biased towards the selection of updated hotels.

There are differences in men and women's preferences

In terms of popular room types, according to Ctrip statistics, the number of deep sleeping houses equipped with comfortable mattresses increased by 507%year -on -year, higher than other theme room products. In addition, parent -child rooms, e -sports hotels, and audiovisual rooms have also become a popular choice for family and couples. Among them, the number of parent -child rooms and audiovisual house reservations increased by nearly 3 times year -on -year, and e -sports rooms increased by 161%.

Based on the reservation of air tickets in various places, from August 1st to 5th, Beijing, Shanghai, and Guangzhou ranked steadily traveling and the top three in destinations. The number of ticket reservations in the three places appeared a double -digit growth in the previous week. Tomorrow (5th).

In the meantime, hotels within 5 kilometers around the airport became a popular choice for couples. Take Guangzhou as an example of "Sweet Economy" into the government work report. The growth rate of hotel reservations within 5 kilometers around the airport increased by nearly 20 % month -on -month.

In terms of group tours, it is understood that the romantic theme group around Qixi is hotly supported. The transaction volume of the group travel products with the theme of romance and honeymoon has increased by nearly 4 times the same year -on -year. Essence

Tanabata Week "Top Ten Popular routes

Classical Guofeng Hotel is favored by post -95s

It is worth mentioning that because during the summer vacation this year, the "post -95s" showed strong consumption power in the hotel reservation. According to the background data of the first brigade, the post -95s accounted for 62.4%of the Tanabata Hotel reservations.

From the perspective of the region, the predetermined popularity of the new first -tier and second -tier cities represented by Hangzhou, Wuhan, and Changsha is higher than first -tier cities. In terms of the choice of hotels and brands, the mainstream hotel brands that focus on classical national style and fashion cities are more popular with post -95s.

"The hotel featuring the national style uses classical culture to create a tranquil and leisurely 'urban hidden space', and has won a large number of loyal young fans."

According to the relevant person in charge of the first brigade, in addition to the classical style decorative design, the national style hotel can often customize the special ancient style sensory experience such as Zen fragrance. Experience and characteristic equity supplements allow young consumers to favor this type of space sample that can provide a better life experience. "

The Tea Art District, which is characterized by classical national style

The reporter learned that in response to the peak of the recent travel tour, in addition to the launch of various promotions, the platforms also increased the protection of travel rights.

For example, Flying Pig launched the "Free Retreat 1 Day" and "Express Differential Period" service for the group tours. Consumers booking the group tour products with the "worry -free retirement" logo. It can be canceled for free 1 day in advance (before 12 o'clock).

Source | Yangcheng Evening News · Yangcheng School

Responsible | Huang Zhouhui

School Delivery | Zhao Dandan

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