Chuangfu Story 丨 Ma Yuan: Four Degrees "Love" Pepper Maish

Pomegranate cloud/Xinjiang Daily reporter Yu Jiangyan

Don't blindly self -confidence or invest easily. Once you invest, you will do your best and deepen the selected projects.

Ma Yuan, 49 years old, before the Creative Creative Cooky Chicken Corn Chicken Restaurant in Kaisi Road, used 5 years to investigate the market. Essence

In order to do a good job of the main dish, the pepper chicken, Ma Yuan ran all over the north and south Xinjiang investigations, went to all the pepper hemp shop introduced by friends, tasted more than 1,000 pepper hemp chickens, and finally merged and innovated a Maca pepper hemp chicken Essence

The picture shows maca pepper hemp chicken. Pomegranate/Xinjiang Daily reporter Yu Jiangyan from Jiang Yan

In July of this year, the first Silk Road Creative Creative Creative Captain Chicken in Zhongshan Road, Urumqi opened. Unlike ordinary pepper hemp chicken shops, Silk Road Creative Creative Cooky has been made of crowded pepper hemp chicken restaurants. Each detail reflects the culture of the Silk Road style, and at the same time creates the light luxury and petty bourgeois atmosphere that young people love. Essence "We want to be a cultural catering, with unique Xinjiang food pepper hemp chicken as the main dish, prepare to open a chain store along the Silk Road node city." Ma Yuan said that this time, he invested in the catering industry 32 All year savings.

Born in Ma Yuan, Sichuan, he came to work in Xinjiang in 1990. Starting from the dishwasher, a salary of 70 yuan a month, and working for fifteen or six hours a day.

The diligent Ma Yuan was loved by the chef and followed the Chinese cooking master Zhang Yuansong to learn cooking. In 2003, he participated in the CCTV's Manhan Quanhan Section.

After becoming famous, Ma Yuan burst into confidence. However, the cooking of cooking and being able to control the chef does not mean that it can manage a hotel. For the first time in life, Ma Yuan lost more than 800,000 yuan.

In 2008, Ma Yuan, who was unwilling to start a business again, opened a house on Henan Road -Xiangwei family. He learned the experience and lessons of the previous investment. This time he succeeded, and the business of Xiangwei has been popular to this day.

With the improvement of economic living standards, consumers from Urumqi, which are far from the ocean, began to have shrimp and crab seafood on the table. In 2013, Ma Yuan opened a three -shrimp, five kitchen and two restaurants on Dongfeng Road, Wushi, and opened 28 chain stores across the country at most.

Although the taste of shrimp is well made and is very popular with customers, the seasonal of the shrimp listing is too strong and the price is fluctuating, which is not conducive to the price control of the store dishes. Essence In 2021, Ma Yuan turned off all the chain stores with his determination to break his wrist.

There are too many shortcomings to open a food chain with shrimp. What kind of dishes are the development of the chain? Ma Yuan thought of chickens. In 2017, he registered the establishment of Xinjiang Chicken System for Catering Management Co., Ltd., and registered trademarks in the second year.

Enterprises and trademarks are registered. Why not open the store? Ma Yuan said that he settled this entrepreneurship as a second entrepreneurial, and he must do everything. "When people are not confused, we must know what to do and what should not be done." Ma Yuan said.

Before re -opening a new store, Ma Yuan frequently participated in various training to learn about catering business management knowledge. He realized that in recent years, it has been affected by the epidemic, and the method of catering consumption has also undergone profound changes.

The new store opened, a friend sent a bouquet to congratulate, and Ma Yuan held flowers with flowers and welcomed guests in the eight directions. Pomegranate/Xinjiang Daily reporter Yu Jiangyan from Jiang Yan

"In the post -epidemic era, the catering must go online and offline integration. Pepper hemp chickens are distributed online, and the taste is still good. This is why we finally choose to use pepper hemp chicken as the main dish." The Second Store has done a full survey. Through relevant big data agencies, the top three of the Xinjiang food row of the people across the country are large plates of chicken, lamb skewers and pepper chicken. Jiajiaci Moji Shop.

"We are not afraid of competition, and make physical restaurants into offline experience consumer stores. We are more for online sales for the whole country." Ma Yuan is full of confidence in the future.

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