Painted Civilization Haidian | Open Garden!Haidian adds net red punching land, the story here is over a century

Beijing's largest rock climbing hall

Cultural and creative commercial block

Wine Museum

Native

July 29th

Longhui 1910 Cultural and Creative Industrial Park is officially opened

Take a look with us

This century -old old factory district

How does it become tide and cool

Falling factories are fashionable and agile

All -weather cultural and creative commercial district

Retro industry and modern fashion complement each other

Dragon Hui 1910 Cultural and Creative Industrial Park Transformation

Not only introduces fashion elements

More retaining the original style of the plant area

Let the precipitation of the years continue and inherit

The old industrial plant is a comprehensive carrier of urban historical culture and the emotional memory of residents. According to reports, the update and transformation of the Dragon Entertainment Winery is not a bigger, but a carefully crafted. The historical context is retained with refined and organic strategies.

During the transformation, insisting on restoring the era of red brick and green tiles in the old factory area, modern design elements such as rust plates, iron, glass, heating steel, and ceramics have been used to create "derived from 1910", "from Machweigou to Yuquan Road", "National Banquet", "National Banquet" The landscape theme nodes such as China Red "" Centennial Dragon Emblem "and" Steading into the New Era ", through the water view square, sculpture sketch, cultural logo, grass forest and other vectors, transform historical and cultural symbols into perceived visual aesthetic experiences Essence

The production workshop and underground wine cellar of Chinese red, osmanthus Chen, lotus white have become the Beijing Dragon Endic Wine Museum. The living room featuring wine culture can provide services for rich science and technology and business exchanges.

The once -boiler room became the largest and only international standard track climbing pavilion in Beijing; the former raw material warehouse transformed into a all -weather cultural and creative commercial district with Livehouse, small theater, bookstore, food, special retail and other formats.

Longhui 1910 Cultural and Creative Industrial Park was formerly known as Beijing Longhui Winery. It originated in 1910. It has developed the development stage of church winery, public-private partnerships, state-owned enterprises, and China-foreign joint ventures. Essence

In 2018, the Longhui Winery took the initiative to plan and decompose, and jointly explored a new model of cooperation with two -level state -owned enterprises in the urban area to carry out urban renewal projects.

Beijing Long Hui wine, as the old Chinese brand, has both historical and cultural attributes and consumer brands with urban life. Therefore, the Longhui 1910 Cultural and Creative Industrial Park is different from the general industrial park, focusing on the "consumer" industry that is closely related to the citizens' beautiful life.

The park focuses on the development of three key industries: digital culture, public art, and creative business. "There are more than 50 companies we settled in, of which digital cultural enterprises account for about 1/3, and they also use cultural consumption projects such as display experience, consumer entertainment, cultural activities, and artistic activities. The spread of socialist advanced culture, the gathering place of high -quality cultural technology companies, and the new type of cultural consumption online celebrities. "Peng Kaihan, staff of the park, told reporters.

"In order to help the park companies better develop, we have also established a policy direct platform with various units in Haidian District, including functional departments such as industry and commerce, taxation, and other functional departments. And application. "Peng Kaihan said.

Hot summer

May wish to go to the tree -lined path in the park to stroll around

"Meet the Beijing Guo Chao Culture and Art Festival" small market

Pinyin Dragon Elegant Wine

In the old -fashioned old warehouse

Take your child a favorite aviation class

Native

How can such a life be not comfortable

The park is here

↓↓↓

Welcome to check in

Feel the different wine in the summer

Reporter: Chen Fang

Edit: Chen Naihe

- END -