Henan Xiuwu: Boutique homestays are benchmarks to help rural revitalization running out of "acceleration"

Elephant reporter Yang Jiying Wang Junjie/Wen Tu

"Under the fence of Caiju, see Nanshan leisurely." Today, the leisurely life of idyllic herd -in -law attracted more and more people into the mountains of the mountains. B & B is favored by tourists with its unique rural living environment, homestay culture, and rural scenery, and has become a catalyst for rural revitalization.

Recently, the Henan Provincial Department of Culture and Tourism announced the award list of Star Rural Tourism B & B in Henan Province. Help the countryside rejuvenate to a new level. Recently, Elephant Journalists approached this "yard on the cloud" and saw Fang Rong ...

Reserve the village of rejuvenating the country with art

Green brick ancient tiles, moss alleys, whether it is a mountain climbing tiger spreading on the wall, or the quiet bamboo forest next to the house, this art homestay built with stones makes people feel a sense of tranquility. And these beautiful courtyards also have a beautiful name -the courtyard of the cloud.

In 2016, Peng Zhihua, Vice President of Henan B & B Association and the founder of Yunshang Courtyard, came to Jinlingpo, Xiuwu County, Jiaozuo City to lead more than 60 villagers to use the stones of Taihang Mountain to use the abandoned 245 broken houses and old landlords. The hospital and rural primary schools have become the "cloud courtyard" that now has a rural planting area, cultural and creative art area, 26 guest rooms, and more than 80 restaurants. It provides guests with personalized butler services.

In order to strive for simplicity, the Yundi Yue uses old methods, old craftsmanship, and old objects during the construction process to maintain the original appearance of the old building to the greatest extent. The quaint stone walls, layered green tiles, thousands of years of ancient trees, and the old door of the century -old history, each corner of the yard is full of heavy history; Doushui, Dongli, village head, boyfriend, girlfriend ... The guest rooms named after the natural village or named after the local style of the eyes, each has their unique stories; the shared kitchen of the courtyard can also be cooked with ingredients, which can satisfy simple appetite, but also an excellent spirit. enjoy……

"It is built according to the mountains. Not only is the scenery beautiful, the air is fresh, and the air is walking in it. Ms. Shen said.

"This is the second time I come here. The bed and breakfast style here is different from the homestay in the south. Here is integrated with nature, from the original small flowers and grass to the ancient tree pine and cypress on the mountain, from the village to the courtyard to this to this Starry sky terraces, walking all the way to feel very open -minded, giving people a particularly good feeling. There is such a habitat in the winding mountains that make people's hearts release, and the harmony between man and nature. It is a particularly good place, "the tourist Xiong Xiaoshuang said.

Keep nostalgia and resurrect the countryside with art. After the aesthetic sublimation design of the Peng Zhihua team, the old houses in the past became beautiful, elegant, and very comfortable living. The homestays carrying the memory of the homeland attracted more and more tourists, making this almost abandoned village "live" again come over. People outside the mountains see the beautiful scenery here and experience pure rural life, while villagers love this land even more.

Create a boutique homestay industry to revitalize the countryside

"Now, the average annual check -in rate of the courtyard reaches more than 80%, especially in the weekend or holidays, it is full of rooms." Zhao Wei, the director of operations and designers of Yunshang on the Yunduki courtyard. A lot of employment opportunities have been here to promote the income of the masses and become rich. From the front desk, cleaning to chefs and housekeepers, the homestays of the clouds are all local villagers, and more than a dozen villagers have become their "suppliers" and regularly sell local special products such as vegetables, honey, and wild yam.

Li Baoshan, a villager in Jinlingpo Village, is more than 50 years old this year. In the past, he went out to work with zero work and earned money to support his family. In addition to inconvenient to go up and down, I have suffered a lot at the wind dinner. In recent years, the yard of the clouds has been built. He has become a small worker in the wall and terraces here, with a monthly income of about 4,000 yuan. His wife Lao Lei helped the kitchen, cleaning, etc., and more than 2,000 yuan per month.

"I really didn't expect to find a job that was almost income from working outside at the door of the house, and could also take into account the family." Li Baoshan said that the couple went to work together every day, got off work at night, then went home together, lived together, lived together, and lived together. Don't mention how pleasant.

Ren Yanting, a villager in his 30s, went out for a long time. A few years ago, she resigned from her job and returned to her hometown, and served as a housekeeper on the courtyard of the cloud.

"Since the courtyard has opened, it has brought a lot of employment opportunities. The environment is so beautiful and the work is very comfortable." Ren Yanting said excitedly.

"The development of the homestay has allowed the local people to truly enjoy the development bonus. Although the start of the cloud on the clouds is only four years, as a new format of the rural industry, it has played an important role in driving villagers' employment and nurturing the countryside." Zhao Wei introduced By creating boutique homestays, it has effectively revitalized the idle assets of Xiuwu rural areas, driving the flow of funds, logistics, information flow, and flow of people, attracting talents to gather in the countryside, and rural culture, rural environment, and rural industries are gradually revitalizing.

Up to now, the Yunshang Courtyard Homestay project has solved more than 70 villagers' employment, driving four or five villagers who have developed farmhouses, driving more than 200,000 yuan in agricultural special products, adding endogenous motivation to the development of the collective economy at the town -level village -level level.

Digging special cultural tourism integrates to run out of the rural rejuvenation of green mountains and green mountains, the same local complex, and how can we form a distinctive homestay? With this thinking, in the process of creating the courtyard of the clouds, Peng Zhihua and his team members dig deep into regional cultural tourism resources, strive to provide tourists with diverse and personalized services, and make special cultural tourism services and cultural experiences a cultural tourism service and cultural experience. The core value and development advantage of the homestay of the Yunduyuti courtyard.

"B & B is not only carriers of accommodation and play, but also a medium for the deep integration of modern culture and local culture. B & B must grasp the soul of culture in order to show the surging vitality." In market competitiveness, they integrate local characteristic cultural elements into every detail of the construction and layout of the homestay, so that tourists not only stay "mountains" "water", but also "culture".

Focusing on this concept, the advantages of the Yundu Yue relied on Yishan, which not only opened Grandpa's vegetable land, Songlin Paradise, Star Camp, etc., to meet the needs of tourists' picking, play, etc., and making the entire accommodation experience more interesting; It also opened the Yishan Cultural and Creative Museum, Shenniu Farm, Guhuai Academy, Tongfu Hand -painting, and Sinology Lecture Hall to conduct more than a dozen research courses such as farming culture. At the same time, actively guides non -heritage culture such as paper -cutting, pottery, and Yaibai to enter the yard, allowing children to better integrate into nature, understand the traditional culture of the Chinese nation, and harvest a group of loyalty "returning guests".

Relying on the unique tourism resources and cultural heritage of Yintai Mountain, and following the concept of building a beautiful countryside with the "aesthetic economy", the courtyard of the clouds has realized the beautiful butterfly that "regenerates" the building and "resurrected" the countryside. The new model of homestays+cultural and creative+tourism+agriculture also allows Yunshang Courtyard and rural leisure and vacation, agricultural ecological tourism, and humanistic experience to integrate and develop, which has enhanced the competitiveness of rural tourism. In July 2022, the Yundi Courtyard of Xiuwu County, Jiaozuo City, was listed on the national Grade A tourist homestay, and the five -star rural tourism homestay in Henan Province marked the categorian category to help the countryside to revitalize the new level.

"Now relying on the Yunduyan courtyard, the new villages in the old village have developed, and they have also made Jinsing Pedestrian Street. The rural markets are under construction. I believe that there will be more and more people in the future, and the industry will become more and more richer and richer in the industry. The life of ordinary people will be better and better, "Peng Zhihua said.

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