The first "virtual employee" of the provincial radio station!What are the "unique"?

Original: Li Lei

"This turned out to be a digital anchor? This image is too realistic!"

"Good skills, invincible. You can say so well by passwords."

Recently, the topic of "AI female anchors launched a password challenge online" appeared on Weibo hot search, which caused heated discussion among netizens.

The digital anchor named "Changxiao" was jointly created by the Voice of Shanghai People's Broadcasting Station (hereinafter referred to as the Voice of the Yangtze River Delta) and Tencent's online smart video creation platform. The "probation period" was officially in the Voice of the Yangtze River Delta on July 29. This is the first "virtual employee" in provincial radio stations across the country.

Data show that as of now, the broadcast volume and topic reading volume of "Long Xiaoyi" broadcast video has exceeded 33 million.

How did "Chang Xiaoyi" born? What positive impacts will the application of digital anchors bring on the media?

On August 1st, the media tea party dialogue, Yin Yueping, the executive director of the Yangtze River Delta of Shanghai People's Broadcasting Station.

姣 Reveal the mysterious veil of "Changxiao"

In the first half of 2022, a new crown pneumonia epidemic was outbreak. In mid -March, the Voice of the Yangtze River Delta took the lead in the official WeChat "Equipment of your Epidemic and the Yangtze River Delta Anti -Epidemic Service Tool Pack" menu. It is one of the vaccines such as vaccination, nucleic acid testing, and high -risk areas that are available for inquiry for users in Shanghai, Jiangsu, Zhejiang and Anhui.

However, the continuous content production and diverse expression have also brought new challenges to the Voice of the Yangtze River Delta as a radio media.

Yin Yueping, Executive Director of the Voice of the Yangtze River Delta of Shanghai People's Broadcasting Station, said that on the official Weibo of the Voice of the Yangtze River Delta, the official client of the Shanghai People's Broadcasting Station, Akimid, and other platforms continued to output related content products, the production volume was huge The idea of ​​"hopes to find the technical service or tool that improves' production efficiency".

As the leading online cloud intelligent video creation tool, Zhiying is a free online editing platform that integrates material collection, video editing, post -packaging, rendering export and publishing, and can provide users with one -stop video editing and production services.

Zhiying platform operation interface

One party has a strong technical force. One party provides application scenarios, and the cooperation between the two parties will be together.

"After a period of communication, the Zhiying team customized the image of the virtual digital human anchor of the Voice of the Yangtze River Delta. The digital anchors produced by both parties are outstanding and beautiful. "Yin Yueping told the media tea.

On May 5th, "Chang Xiaoyi" started his internship anchor career. The first "appearance" brought the latest research dynamics about "Omikon's new variant or can avoid immunization protection", and then active in the Vocal Innovation Program of the Volumes of the Yangtze River Delta In the short video column.

According to the media of the media, as an anchor of AI digital people, "Changxiao" based on Tencent AI super -realistic digital model modeling, multi -mode recognition and generation, real -time facial movement generation and driver, migration learning and other artificial intelligence cutting edges Combined with scanning reduction, facial muscle driver, expression limb capture, etc., it has up to 98%of real -life similarity.

Data show that the effect of Zhiying digital human lip model is 2.34%higher than the real lip shape. Therefore, it looks more natural. The sound supports multi -emotion, multi -dialect, and multi -style reading, making the type of adaptation more diverse.

Behind the birth of the "Changxiao" is not only the practice of cutting -edge technology to solve the pain points of media pain, but also marks a new step in the exploration of the Voice of the Yangtze River Delta all -media, productized, and video transformation.

AI technology empower media integration and development

The integration of media and technology genes is becoming the basic background of the development of the industry. Today, the development and application of artificial intelligence technology have fully penetrated into the media industry's business processes, which not only enriches the form of media expression, but also accelerates the intelligent transformation process of the media.

As the first regional broadcast established by the provincial radio station, from the date of broadcast on October 28, 2020, the Voice of the Yangtze River Delta implements and strengthens the positioning of its own region. Build a full media communication system and strive to strengthen the new mainstream media.

In 2021, the Voice of the Yangtze River Delta officially landed the first broadcast column produced by Akimid's intelligent voice virtual anchor system. This time, the use of AI anchors "Long Xiaozhu" means that the Voice of the Voice of the Yangtze River Delta will explore and deepen the practice of the whole media, which will further promote the integration and development.

Yin Yueping believes that the use of AI anchors "Changxiao" will bring three positive impacts on the Voice of the Yangtze River Delta::

1. Technical empowerment, promote the sound of the Yangtze River Delta accelerated the pace of video transformation, and improve the efficiency of short video creation

"No video, not spread." Video -based expression has become the most popular and most popular expression of the audience. The 49th "Statistics Report of the Development of the Internet of Internet Internet" in the latest release of the China Internet Information Center shows that as of December 2021, the size of netizens in my country reached 1.032 billion, of which the number of online videos (including short videos) was 975 million. The rate is 94.5%.

Video -based transformation is imperative, but traditional radio media has a natural shortcomings in the production of video content -technology, talent, and production experience all need to invest in manpower and material resources. Zhiying provides a full process, efficient, and simple solution to solve this problem, reducing the threshold and production cost of short video production. The arrival of "Long Xiaoyu" greatly improved the efficiency of short video creation.

For example, Yin Yueping said that during the epidemic period, the popular science video recorded by the host came out of the mirror in the Voice of the Yangtze River Delta to complete the process of "topic planning, copywriting design, video script writing, shooting recording, video editing, post -packaging" and other processes. Employees spend about 2-3 hours as a whole. Similar video products use the production process of virtual digital people anchors, which can be completed by one employee, which takes about 30 minutes as a whole.

2. Human -machine collaboration, promote the digital transformation and upgrading of the Voice of the Yangtze River Delta, and enter the new stage of media integration

In 2021, the State Administration of Radio, Film and Television released the "Fourteenth Five -Year Plan" Science and Technology Development Plan for Radio and Television and the Internet. The "Planning" mentioned that it is necessary to accelerate the upgrading of the technology of the production and broadcasting system, and strengthen the application of artificial intelligence, big data, blockchain in content selection, material integration, editing production, content review, media capital management, subtitle production and other aspects. Innovate the form of programs, improve the efficiency of broadcasting and intelligence.

Yin Yueping believes that the application of cutting -edge technologies such as artificial intelligence, catalyze the integration of "technology+content", promote the reshaping of media content production processes, provide editors with content production intelligent process, promote cross -media, cross -platform information aggregation, promote people to promote people The machine collaboration provides a solid technical base.

From the perspective of the production process of "Changxiao" news broadcast, the editorial division of labor and the digital anchor is clear and cooperated with hand. Edit the topic planning and provide text content. The Zhiying Platform relying on the "Little Little" provides materials, AI anchors, synthesis, edit, review schools, and output video products, and then published after artificial "three trials and three schools".

From the production of a single product of audio, to the production of graphic, audio and video diversified products, the Voice of the Yangtze River Delta has been committed to breaking the barriers of the media, realizing the integration of all media resources, and the re -construction of integrated editing and editing processes. With the help of AI technology, the sound of helping the Yangtze River Delta accelerates into the media integration and the total of the 3.0 stage.

3. Liberation media productivity and enhance the competitiveness of the media

Yin Yueping believes that there is no need to discuss whether the anchor will be completely replaced. With the iteration of artificial intelligence technology, today's digital human technology has a better experience than the degree of simulation or interaction. Even so, it is difficult for digital people to replace humans in terms of flexible processing of content and live broadcast environment, exchanges with the audience, and complex creative process.

In Yin Yueping's view, technology is a blessing, empowerment, not alternative to the media. The image of "Long Xiaoyu" is realistic, lively, smooth broadcast, and three -dimensional emotional expression, which can replace some high -duplicate and low creative broadcasting work. The media can invest more energy into creative planning and original creation Content production, which is very helpful for improving the quality of sound products and the competitiveness of the media.

According to the media of the media, during the "internship", "Changxiao" broadcast about 20 video works. Just after July 29th, the broadcasting end had her column -in the Vocal Innovation Vertical Program of the Yangtze River Delta, the full media column of the knowledge and innovation industry's knowledge of the knowledge of science and technology industry was opened. Teach me "and continue to update on platforms such as Weibo, video number, Akimid client. In the future, it will also be used as an important starting point for the Voice of the Yangtze River Delta to test the whole domain media service, plan more all -media content products, government service products, and open up more application scenarios.

Zhiying is not only broadcast on AI anchor

As a free online cloud intelligent video creation tool, the function of Zhiying Platform is more than AI anchor broadcast. It is also a professional and easy -to -use video editing. In the browser, you can achieve video multi -track editing, add special effects and transit, add material, key frames, animations, masses, transmission, inverted, mirrors, pictures, pictures Adjustment and other functions. In addition, Zhiying also has subtitle recognition, horizontal screen rotor screen, and cloud storage functions to solve the problem of video creators.

Simple operation and free opening are the two major advantages of Zhiying.

To generate a video of AI anchors on the Zhiying Platform, you can broadcast the text according to the semantic content and output the video according to the semantic content. At present, it can support the maximum 5,000 -word text dubbing conversion, support the speed of the broadcast voice, and local change, and the operation is simple and fast.

Zhiying Platform AI anchor broadcast video production interface

Due to the cost limit, most of the existing digital products in the market are facing B -end, which belongs to customized digital people, and play a role in specific scenarios. Zhiying Digital Man is a product that faces the C -side in the true sense and is open to all users for free.

At present, not only in the media industry, but also in the field of education, the functions of digital people's broadcast, data video, text dubbing, subtitle recognition and other functions of the Zhiying Platform also exhibit their skills. Assistant to innovate operations.

During the isolation of the Teacher of the Biological Class of Songjiang Fourth Middle School in Shanghai, because of a cold and hoarse throat, the digital human broadcast function of the Zhiying platform translates the text into a voice, instead of the teacher's speech;

The 19th English Teacher of the Longgang District Experimental School in Shenzhen uses the invitation letter of the English Week event with the anchor of the Zhiying Digital Man to encourage the children to participate in the classroom activities; Human functions, even some students have explained the classic film and television drama "Wulin Wai Zhuan" with the help of digital people;

From the media creators, there are also many explosive videos that use the creative functions of the Zhiying platform.

On June 20, a graduate from Xi'an Jiaotong University used the AI ​​anchor popular science college entrance examination volunteer to fill in the video and attracted widespread attention and rushed on Weibo. In the video, the AI ​​digital anchor "Xiaotian" summarizes 7 volunteers to fill in the precautions. The video content has many dry goods and novel forms. "Little Tian" with "sweet sound and smooth movement" also attracted many netizens s concern.

From the field of media to the education industry, from professional creative institutions to self -media, Zhiying Platform adheres to the concept of openness and sharing, and provides rich and practical services for video content creation and teaching interpretation with strong technical capabilities. The development of the development of media and culture and education has created a new picture of video content production and education innovation practice.

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