Urban Update 丨 Beer Festival on the Street will not say goodbye to the old city revival and press the "acceleration key"

Blue Eye News 755 original content public account in Qingdao Observation World

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In 1991, the first Qingdao International Beer Festival was held in Zhongshan Park, showing a vibrant Qingdao to the world; 31 years later, when the Brewery Festival encountered a century -old street, it showed the world a rejuvenated historical and cultural urban area. Last night, 2022 Qingdao · Shinan's first Shangjie Bero Festival ended successfully. This festival gathered in popularity, business and fireworks, and also added a strong stroke to the development of the old city.

The beginning of the Huayan and the night fell, and the huge naked eye 3D large screen with an area of ​​more than 1,400 square meters on the Zhongshan Road attracted many citizens to stop and take pictures. The punching place is even more popular. There are not only old Qingdao who have lived in this decades, but also foreign tourists who have come here. The crowds make people see the new look in the century -old street.

Citizen Wang Jian: There are so many people in this point. By the night, people are crowded. I have been here last time. I ca n’t squeeze it. This time I have come early. I ’m really happy. I hope to continue and attract more foreigners. Continue the prosperity of Zhongshan Road.

Harbin tourist Luan Xiangning: The city south contains a lot of many alleys. Our outsiders come here and feel the local humanities and culture of Qingdao. We just go back and promote with friends. Qingdao is really a good place.

The Brewery Festival on the street is more like an invitation letter from the old town to citizens. People return to the old street with their feelings to experience new changes and experience "old buildings+new consumption", "Old Liyuan+New Economy", "Original Scene" The new style of +new experience, and the drainage of this beer festival has also made many merchants see business opportunities.

Yang Congjun, general manager of the Red House Western Restaurant: The upper seat rate is about 80%to 85%. It turned out to be 70%. At that time, our guests were relatively rare. We can't play puppets at ten o'clock now, and the flow of people is indeed attracted.

In order to keep the guests and promote the development of the old urban area, during the 10 -day festival, the Shinan District also launched five theme investment promotion activities such as finance, scientific research, health, and culture at the 1907 Light and Shadow Club of the Shiman District. More than 200 companies were invited to walk into the streets. While feeling the protection and update of the historical urban area, they also buried the seeds of rooting in the old town.

Xu Lili, general manager of Shandong Zhongrui International Convention and Exhibition Co., Ltd.: Seeing that the buildings on Zhongshan Road have been updated and transformed. We think that business opportunities are infinite. If we have the opportunity in the future, we all want to move the company to the old town to work. I think After participating in such a promotion, Qingdao's cultural tourism enterprises will definitely regard the west as the focus of their focus.

From the frequent circles of Yinyu Lane to the gorgeous transformation in Sanjiang. With the successful conclusion of the current beer festival, the city's South District also successfully pressed the "acceleration key" for the old city revival. In the next step, Shinan District will go all out to focus on economic operations, attract investment, and update urban renewal, promote the core area of ​​150,000 square meters, expand the area of ​​360,000 square meters to protect the update, allow the prosperity of Zhongshan Road How can we better benefit the citizens.

(Reporter Duan Xiaolu Zhu Jiande)

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