Yantai overseas Chinese world | Xiao Jinfeng: Listing China -French trade, love is the ethnic mountains and seas

Jiaodong Online August 3 (Trainee reporter Dong Chenxi) On the TV screen of the restaurant opened by Xiao Jinfeng, the tortuous coastline opened slowly. Under the sun, the sparkling sea surface was calm and seizure. The French who went to the restaurant were attracted by this beauty, and they couldn't help asking the name of this beautiful city. Xiao Jinfeng proudly told them that this is his hometown Yantai.

Full of national feelings: love is mountains and sea, but fortunately recognize the true face of "Yantai"

Xiao Jinfeng is a native of Yantai, Shandong. He joined the army at the age of eighteen. Three years later, he retired with the rank of party members and employed his hometown. When living in China, the true face of his hometown was hidden in the flatness of Chai Mi oil and salt sauce vinegar tea. Yantai seemed to be just looking at flowers in the fog to him.

At the age of 25, Xiao Jinfeng left his hometown Yantai and went to France to work hard. When he first arrived in France, he faced a big challenge in the catering industry. But in his eyes, there are never problems, there are only ways to solve problems. In the face of the cultural differences of East and West, Xiao Jinfeng allows himself to quickly get familiar with integrating into a new environment and think about problems with Westerners' thinking methods.

Through hard work, Xiao Jinfeng created French Famix Group Corporation. The company mainly involved Asian catering, European catering, and retail. In the process of entrepreneurship in a foreign country, he met people from different regions such as Zhejiang, Jiangxi, and Guangdong. He had seen different races and tasted the warmth of people. He slowly appreciated his hometown in his heart. The fog's fog gradually becomes figurative.

Xiao Jinfeng did not expect that the entrepreneurial process in the catering industry can reverse the stereotypes of foreigners in China and let more people understand their hometown Yantai. The scenery of Yantai, located between the mountains and the sea, is rich in products, and rich resources such as seafood and fruits. The quiet and serene small town bred the unique local customs and cultural accumulation. The Yantai people who grew up between mountains and sea also had a broad mind that flowed into the ocean, all of which were proud of him.

It is also this endless national pride that made him actively raise funds to purchase epidemic prevention materials to support domestic in the country. At the moment of national crisis, Dan Xin is like a bright cloud, and Xiao Jinfeng said, "As the leader of the overseas Chinese community, some work must be done. Fear of being sure. Who is not afraid of death! But the Chinese people's feelings in their hearts in their hearts Support me to do this. "

"Leader" of the Chamber of Commerce: To meet the difficulties, China -French trade is acting

Faced with the embarrassing situation of the Chinese government's unattended France, and more and more Shandong people went to France to find business opportunities, Xiao Jinfeng realized that Shandong people who work in France must have their own organization. In 2018, he founded the French Chamber of Commerce.

After the establishment of the French Chamber of Commerce in France, in order to better promote the development of the trade between China and France, the members of the Chamber of Commerce and the Chamber of Commerce actively participated in response to the reception of trade between China and France. When the Provincial Overseas Chinese Affairs Office came to the law to host an event, members of the Shandong Chamber of Commerce were responsible for reception and venue media contacts throughout the process; Commercial situation in the city.

On the basis of understanding the business situation of the two places, the French Shandong Chamber of Commerce has set up a shared information platform. Through the internal information sharing of this platform, the French Shandong Chamber of Commerce began to engage in international trade and wholesale and reselling SMEs. They focused their attention on Shandong's specialty products, and sold Yantai Apple, Yantai Ancient Brewery, Agricultural Machinery and other products through the Chamber of Commerce. During the sales process, Xiao Jinfeng and members of the Chamber of Commerce also faced various dilemma, but he never gave up: the military life of the three years in a young age made Xiao Jinfeng a person who only rushed forward.

Facing the French market that pays attention to no harm and green, the members of the Chamber of Commerce strictly control the dose of pesticide spray strictly and strive to minimize the pollution; in the face of French citizens who are mainly drinking whiskey and never drinking liquor, Xiao Jinfeng and members of the Chamber of Commerce tried Raise the threshold of French citizens to accept new things, so that more people fell in love with this taste after taste, and share their beloved taste with their families. He tried his best to overcome difficulties and made international trade work.

A photo of the 19th overseas Chinese leader training class in Shandong Province (the fourth left of the first row is Xiao Jinfeng)

Lucai inheritor: break the stereotypes and let China go to the world

In addition to the international trade work of the Chamber of Commerce, Xiao Jinfeng also focused on the inheritance of Lucai. With the development of the times, Chinese cuisine is well -known abroad and has a high degree of singing. He believes that the domestic cuisine is divided into meticulous, but there is still a stereotype of Lucai abroad; coupled with many restaurants adjusting the dishes in order to cater to the taste buds of the locals, many French locals have not tasted the real Lu cuisine. Xiao Jinfeng realized that Lucai's promotion space was still very large. He led members of the Shandong Chamber of Commerce to receive and organized Lu cuisine led by the Provincial Overseas Chinese Affairs Office to the world. It aims to make the original Shandong cuisine loved by more people.

At the same time, Xiao Jinfeng also recommended French Blue Ribbon Chef School to French Chefs, so that they can visit the training process of French chefs and learn the operation of French chefs, thereby deepening their learning and exchanges. In the future, he also hopes that more French chefs will go to China to communicate and learn, and add unique Chinese elements to the French dishes to make Chinese taste go to the world.

As a representative of Chinese overseas Chinese, he not only committed the inheritance of Lu Cai, but also contributed to Yantai's investment promotion in France.Xiao Jinfeng also put forward a beautiful outlook on the development of the future chamber of commerce. "At present, we have made three promotion in France, mainly focusing on the introduction of Yantai cities. After the epidemic, we will also connect with the Yantai City Government again to carry out the essence of essenceSexual work contributes its own strength to China to the world! "Lu Cai walked to the world French station-China-French chef exchange site photo (from the right is Xiao Jinfeng)

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