Fujian Dehua: "Three breakthroughs" with projects, brands, and culture enhance the international influence of the ceramic industry

Xinhua News Agency client Fuzhou, July 26 (Li Weipeng) Dehua County, Fujian Province proposed the "one, two, three four" working routes, that is, the brand, the implementation of the two -wheel drive, the construction of three major platforms, and the four major empowerment, and the project to promote the project to promote the project, promote the project , Brand and Culture's "Three Breakthroughs", make every effort to enhance the international influence of the "ceramic industry".

Focus on "a brand" to create a cultural symbol of "Dehua White Porcelain"

The earliest participation of Dehua Ceramics's participation in exported porcelain trade has had a profound impact on European and even the world's ceramic industry. With the rise of ceramic craftsmanship and brands in other countries, how to make Dehua ceramics rejuvenated in the world and enhance the international influence of the ceramic industry is an important issue for continued exploration of Dehua in recent years.

Dehua Song Yuan Dehua Kiln Exhibition Hall (Photo Conferry of Dehua Rong Media Center)

Zeng Xiansheng, director of the Office of Dehua County Ceramics Development Committee, said that Dehua implements the "Dehua White Porcelain" brand improvement plan. By strengthening the brand promotion top -level design, shaping the "four -in -one" brand system Essence

The ceramic industry is the pillar industry of Dehua County. In 2021, the ceramic industry in Dehua County achieved an output value of 45.9 billion yuan, an increase of 14%year -on -year. After evaluation of third -party agencies, the value of Dehua ceramic brands reached 108.6 billion yuan. As the country's largest ceramic craft production and export base, Dehua is expected to exceed the 100 billion yuan mark in 2027.

Implementing two -wheel drive "production and city integration" to promote urban brand shaping

The increase in international influence is inseparable from the integration of the city. Mohua used the two -wheel drive of "strong industries" and "Xingcheng" to enhance the international influence of moral urban brands.

In terms of "strong industries", morality promotes the transformation and upgrading of the ceramic industry, builds a major industrial cluster, and implements the special operation of the standardized construction of industrial (industrial) parks to create high -end daily ceramic industrial parks, home appliance industry parks, glass industrial parks, high -tech materials, and high -tech materials Industrial Park, Ceramics Intelligent Equipment Industrial Park, and Building Sanitary Ceramics Industrial Park "Six Great Functional Parks".

In terms of "Xingcheng", in accordance with the requirements of "urban areas is the scenic area", through the "external repair, internal quality improvement", the construction of cultural, industry, cities, ecology and other projects in an orderly manner, incorporating ceramic cultural elements into the quality of the city to improve the quality of the city to improve the quality of the city ; Layout characteristic neighborhoods, urban conference living rooms, and night economy, build a group of building complexes that reflect the urban cultural logo, so that residents can see mountains, see water, and remember nostalgia.

Construction of three major platforms to improve the "world porcelain capital" bearing capacity

In order to better graft world art and culture and virtue local culture, morality gathering three major platforms.

Promote the construction of world cultural landmarks and build a "cultural exchange platform". Huang Pengfei, director of Dehua County Cultural Tourism Bureau, said that Dehua has some potential tourist destinations, such as International Ceramics Art City, Yueji Kiln Cultural Park, China Tea Set City, etc. These landmarks have both ceramic transactions, conferences, exhibitions, research and development Design, tourism, shopping, cultural experience and other functions are important landmarks and carriers to promote cultural exchanges between China and foreign countries. It is also a cultural exchange platform that focuses on morality.

Dehua Qu Dou Palace Ancient Kiln site (Photo Conferring in Dehua Rong Media Center)

Accelerate the international residence projects and accelerate the construction of a "talent collection platform". Dehua organizes an international residence creation project in the form of "solicitation+invitation" to provide "nanny -style" services to high -end talents introduced. At present, Dehua has introduced a number of professionals such as the School of Fine Arts of Tsinghua University, a master of Chinese arts and crafts, and thousands of artists created by Dehua every year.

With the efforts of the World Heritage Highlands to create a "cultural tourism integration development platform". The goal of creating the ancient kiln cultural scenic spot of the World Cultural Heritage Cultural Heritage, do a good job of "World Heritage Culture+Ceramics" and "World Heritage Culture+Tourism" article, integrate cultural elements such as the world cultural heritage "Tailin -Neizaka Kiln", and accelerate the creation of " National Archaeological Site Park "" Ceramics Travel Convergence Demonstration Base ".

Highlight the four empowerment systems to enhance the influence of the ceramic industry

Zhang Qiuying, member of the Standing Committee of the Dehua County Party Committee and Minister of Propaganda Department, believes that the improvement of international influence is a systematic engineering that needs to be empowers multiple dimensions in four aspects of design, talent, culture, and activities.

Kou Wanqiong, deputy director of the Office of Dehua County Ceramics Development Committee, introduced that in terms of design innovation and talent introduction, Dehua gives full play to the role of the National Institute of Industrial Design and Dehua Contemporary Ceramics Arts, enhances the level of industrial design, and promotes product design Innovate, enrich ceramic categories; focus on the three directions of new national tide, original design, and custom -made household customization, implement global joint plans, and cooperate with well -known global ceramic design masters, well -known universities, and well -known museums. The integrated talent use mechanism of the talent incentive mechanism and the "leading talent+innovation team+project" is recruited and combined to use talents to leverage development.

In terms of cultural mining and activities, Dehua has collected and compiled the literature of ceramic cultural classics at home and abroad to enhance the "business card effect" of Dehua Kiln to become a world heritage; "Chinese traditional ceramic art biennial exhibition" and other activities are the opportunity to improve the reputation and exposure of moralized ceramics.

- END -