A total of 69 games were approved in August and were approved by the four batches of trials this year. Tencent and NetEase were not listed.

Zhang Yi, CEO of Ai Media Consultation, told reporters from Economic Observation Network that the number of game versions is gradually liberalizing, but the era of hundreds of versions of the game approval has passed.

Author: Zhou Yingmei

Figure: Tuwa Creative

On the evening of August 1, the official website of the National Press and Publication Agency announced the information of domestic online games in August, and a total of 69 games were approved. After 8 months of the game version number stopped from August 2021 to March of this year, it was resolved in April this year. This is the fourth batch of trial games after April, June, and July this year. A total of 241 games have been tried this year.

Less than a month after the list of trials was announced on July 12, the official website of the National Press and Publication Agency announced the list of gaming gaming in August. Zhang Yi, CEO of Ai Media Consultation, told the reporter of Economic Observation Network that this is a signal of the restoration of the game version number approval. Essence

The number of games in August is more than the first three batches. 64 of the 69 games are mobile games, two PC client games, two game consoles-Switch, and 1 web game. In the trial game, the mobile end game "Huajian Painted Jun Yan" of Jiangsu Phoenix Digital Media Co., Ltd., Sanqi Interactive Entertainment (002555.SZ) 's mobile game "Tyrannosaurus", Zhongqingbao (300052.SZ) games The Machine-Switch game "Posia Time", Long Chuangyue's mobile game "Storm", and the mobile game "My Royal Sword Diary" under the mobile game (0302.HK). In addition, the game of Chuangmengtian, Changyou Company, Celadon Digital, and Byte By By By By By By By Bit, the game is also on this approval list.

Earlier, in the list of trial games, Bilibili (9626.HK; Bili.O), Youzu Network (002174.SZ), Mihayou, Lilith, Gibit's Thunder Network, and Xishanju's games were listed. Tencent and NetEase's games were not appeared in the four batches of games approved this year.

Zhang Yi told the reporter of Economic Observation Network that Tencent and NetEase have always been "rich" on the version number, but there are no Tencent and NetEase among the four batch of lists announced this year. The market moves to the state of "a hundred schools of contention".

"However, the era of the game version of the game for hundreds of games has passed. At that time, the consequence of the direct result was that everyone did not cherish the version number, homogeneity or even wiping the ball to meet the market demand. The version number often occurred. Too many supervision may not be enough. Doing fine products is a focus of the guidance direction of the entire gaming industry in the future. "

After the announcement of the game version of this batch, the game stocks did not have risen, and many game stocks fell. Closing on the morning of August 2nd, the game Dinglong Culture (002502.SZ) fell 9%, the middle mobile game fell 4.83%, Bilibili Hong Kong stocks fell 4.58%, Sanqi Mutual Entertainment fell 4.58%, Tencent Holdings fell 3.7%, and Tencent Holdings fell 3.7%. Netease Hong Kong stocks fell 3.54%.

Zhang Yi believes that in the past, the game companies and investors were relatively pessimistic about game companies and investors. However, from the signal released by the competent authority, as long as the content is healthy and in line with relevant national laws and regulations, there is still space and opportunities. The state competent authority is an attitude of encouraging opening up to the digital entertainment industry. For game companies, this is also a stage of adjustment.

The release of the game version in 2018 began to be restricted. The number of game versions was 2064 that year, compared with the number of 9368 models in 2017. The game version number of the game in 2017 can reach thousands of games, and it will be reduced to hundreds after 2018. For example Only 279. The game version number was suspended in August 2021, and a total of 755 game version number was issued throughout the year.

The "China Game Industry Report, January to June 2022" released by the China Institute of Music Number and China Gaming Industry Research Institute shows that in the first half of 2022, there were about 666 million Chinese game users, a year-on-year decrease of 0.13%. Actually Sales revenue was 147.789 billion yuan, a year -on -year decrease of 1.8%.

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