Guanlan 丨 "Express to the Village" activate the rural revitalization "one pond spring water"

Ninghai County, Zhejiang, deepen the reform of urban and rural logistics services, develop the application of "urban and rural passenger and cargo mail", build "bus express", "Jishi Station" and "Online Mall", and set up a two -way channel for consumption and circulation. "The villagers place an order in the morning and can be delivered in the afternoon." In the first half of this year, the villagers in Nanzhuang Village received nearly 10,000 courier and sold nearly 100,000 yuan in agricultural products. (August 2 "Ningbo Daily")

There have been clear differences between urban and rural areas. In some remote villages, the courier cannot reach villages, things cannot be bought, and the local products cannot be sold. Some villages can only be sent to villages with relatively good conditions in collective towns or nearby conditions, which leads to villagers' time and effort, which not only reduces the efficiency of logistics, but also affects the quality of life of villagers.

Express delivery is not enough to benefit the people, not only bringing a lot of inconvenience to the villagers, but also restricting the healthy interaction between urban and rural areas, which is not conducive to stimulating market vitality. Through reform and innovation, let "express to village" from dreams into reality, obviously achieves mutual benefit and win -win situation. In the final analysis, the "last mile" of logistics services allows remote villages to embed the modern logistics network, so that every village becomes the "bureau" of the flowing era.

The rolling wheels of the modernization process have allowed today's farmers to enter or be involved in an open, current, and divided social system, and gradually farther from the traditional closed small farmers' economic form. The stretching of "Express Entering the Village" provides wings for the development of new e -commerce in rural areas. Farmers not only effectively solve the sales problems, but also face consumers, reduce the intermediate links of one ring and one ring, so as to get more returns and excitation.

In the consumer society, farmers also have a need for a better life. Whether it is online shopping appliances or online shopping daily necessities, "express delivery" helps to discover the potential of the rural market. With social changes, the purchasing power of farmers has greatly improved, and consumer culture has also changed from the frugal concept of shrinking food to pursue quality of life. The rural consumer market cannot be ignored.

"Express to the village" gives full play to the advantages of the "village and village" of urban and rural buses, and innovate the "public transportation" model. In fact, the "bus with the goods" is not new. Previously, some villagers would rely on acquaintance's social network, relying on human sentiment or paying a certain fee, please help the bus drivers and ticket sellers to help transport items. The "Express to the Village" is carried out from the "Jishi Station" of the villages or "bus mailboxes" located by the village's "Jishi Station" or the village bus station, so that the villagers do not need to ask for help, and they can also meet the logistics needs through institutionalization.

Through the combination of online and offline, with the help of new technologies such as big data, "express delivery to the village" helps to achieve the connection between supply and demand relationship, so that agricultural products can enter consumers more smoothly. New e -commerce is also a "barometer" in a certain sense. According to the relevant data of "Express to the Village", it will help guide farmers to adjust the direction of production and sales, and help the public sector to provide intellectual strategies to help agricultural promotion to the rich. support.

"Express to the village" is essentially a systematic project, activating the "one pond spring water" of rural revitalization, which not only helps farmers to live better, but also helps to go between urban and rural areas. The future of the period. (Yang Chaoqing)

Edit: Zhang Yu

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