Summer fireworks surging night villages

At 7 pm on August 1st, hundreds of people came to find "taste" in Sunjia Village Rask Agricultural Creation Park, Shangtian Street, Fenghua District, Ningbo City. "We will combine the special cold drink files in combination with the camping to create a rural cold drink stall with a rural style." Zhao Jie, the person in charge of Berry Gongchuang Park, introduced that in July, they received nearly 5,000 tourists.

In people's impression, the night of the countryside is quiet, but this summer, many villages in Fenghua are very lively. According to local conditions, the characteristics of rural areas were tailored, and Fenghua continued to stimulate the vitality of the market subject, and drove more than 6,600 catering and accommodation companies in the region to accelerate the recovery. In June, the turnover of catering and accommodation in the region increased by 50.6%month -on -month.

Cold drinks are not only a drink for summer and summer, but also synonymous with local special night stalls. Since June, Fenghua's "Alei Cold Drink" has been almost a table for every weekend and holidays. The average daily passenger flow has reached more than 500 people and the turnover exceeds 50,000 yuan. About three or five friends, order a few small seafood, and a cup of special fruit cold drinks, you can enjoy a pleasant summer night. Many cold drink stores are located in rural areas, and arranged camping elements such as lighting, balloons, and sky curtains, attracting many citizens of Ningbo to come here to blow the country's cool breeze taste food. In order to meet the different needs of tourists and combine the "rural cold drinks", some cold drink stall owners are also preparing to create a theme party such as romantic Qixi Festival, parent -child coolness, and rural music festival.

Enrich the new business format of rural night tour, and to dig into the village tourism resources. In July, Xikou Town Yingmengli Scenic Area featuring "Night Tour" was a trial business, and more than 4,000 tourists were received on weekends. "In the past few years, the structure of tourists has changed significantly, team travel has decreased, and self -driving tourism, parent -child tourism has prompted us to update iterative tourism products." Zhou Sheng, secretary of the party committee and general manager of Xikou Tourism Group, introduced that the project is the local area. A exploration of transformation from traditional tourism -style tourism to leisure and vacation -type tourism, hoping to do a living night tour economy and do a good job of reserved articles.

Building a rural night economy, Fenghua intentionally guided in the implementation of beautiful rural construction. Relying on the national 3A -level scenic spot ink and Motou Scenic Area, the traditional Chinese village Qiucun Town Matou Village through the night lighting and the "micro -transformation and refinement" project, light up the beautiful night of the ancient village, and introduce new formats at the same time, so that the ancient buildings are rejuvenated, a lot The surrounding tourists came here.

In order to stimulate the vitality of the tourism market, under the premise of the prevention and control of the epidemic, this year has introduced a package policy, including providing special subsidies to the main body of hotels, homestays, and vigorously promoting the accommodation industry to accelerate the recovery. 300,000 yuan. In July, Fenghua continued to increase its support for cultural tourism products, and issued 3 million yuan of cultural travel consumer coupons, predicting that consumption can increase more than 20 million yuan.

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