Tourism | Promote the recovery of the rural tourism market to show the rural revitalization of cultural tourism -the thirteenth Jiangsu Provincial Rural Tourism Festival

Author:Cultural Tourism China Time:2022.06.16

The epidemic should be defended, the economy must be stable, and the development is safe. In the context of the prevention and control of the epidemic, the rural tour close to nature has become the best choice for people to go out of the "haze" and move towards the "soul -original hometown".

Recently, in Xiangu Village, a key rural tourist village in the country, the 13th Jiangsu Rural Tourism Festival and related activities in the 13th Jiangsu Province. During the one -month activity time, more and more tourists and citizens have entered the countryside and embraced nature, showing the beautiful pictures of the cultural brigade to help the countryside.

Ieradant upgrade to expand new space for rural consumption

In order to further stimulate the potential of rural consumption and help the recovery of cultural tourism consumption, this year's Jiangsu Provincial Rural Tourism Festival launched the "Shuiyun Jiangsu · Rural Leisure" tourism product promotion activities. Through new gameplay, new experience, and new scenes Increasing power. At the event site, the "Shuiyun Jiangsu · Rural Leisure" tourism products were released in 2022, covering seven categories of flower viewing, parent -child research, health vacation, cultural experience, agricultural leisure, red tourism, rural beauty, show off the beauty of Jiangsu countryside Scenery, beautiful taste, beautiful humanistic, beautiful life.

During the Dragon Boat Festival, the author came to Longyin Bay, Laishui District, Nanjing City, Jiangsu Province, and found that it has become a music to experience agriculture in the surrounding primary and secondary school students outdoors. Students from the surrounding districts and counties around Nanjing are here to start the agricultural experience and research journey. Through 360 -degree panoramic exposure to farming culture, understand agricultural tools, understand crop transportation, and experience farming in the fields, feel the difficulty of life, learn to cherish and trust, bravery, bravery And persistence, diligence and wisdom, simplicity and gratitude. Focusing on the industrial characteristics of rural tourism, through various forms such as tourism, science popularization, discussion, production, and experience, Longyin Bay expanded research interactive content, making the research journey a study of animals, labor, learning, and sports. Experience, leading a healthy lifestyle.

During the Dragon Boat Festival holiday, the 618 A -level tourist attractions and 808 rural tourist spots were included in the monitoring of Jiangsu Province in Jiangsu Province. A percentage point; the total tourism consumption in the province reached 2.254 billion yuan, reaching 46.6%of the same period in 2021.

In recent years, the new characteristics of rural tourism development have been accurately grasped in the context of the normalization of epidemic prevention and control in all parts of Jiangsu. Due to the promotion of rural tourism, rural tourism transitions from "tourism+" to "+tourism". New formats such as self -driving camping have formed a modern rural tourism product system that integrates rural micro -travel, slow vacation, light luxury camping, and red tourism.

In 2021, Jiangsu has added 4 national key rural tourism towns, 7 key villages, and 60 key rural tourism villages. In order to create more rural tourism products with in -depth cultural experience, a number of cultural tourism integration products and scenes such as Luofu Palace, Luofu Palace, Nantong Yisheng Village, Xuzhou Mazhuang Village Xiangbao Industrial Park emerged in Jiangsu Province. Nanjing Qian Jiadu Village was successfully selected for the first batch of pilot projects in the first batch of unlimited space in Jiangsu Province.

Rural tourism is an important means to expand the new needs of cultural tourism consumption, new scenes, and create and expand the consumption of cultural tourism. Seven third batch of national rural tourism key villages, including Yongning Street, Pukou District, Nanjing City, 4 nationwide national key villages, Binhu District, Wuxi City, including 3 national key rural tourism key towns and Nanjing Qinhuai District, Qinhuai District, Wuxi City. The first batch of national tourism and leisure blocks launched a number of high -quality cultural tourism projects, which fully demonstrated the regional characteristics and cultural connotation of "Shuiyun Jiangsu". In this year's "May 1st" holiday and Dragon Boat Festival holiday, many tourists went to tourism.

Multi -dimensional assistance to farmers, rural tourism counselors in village support

Rural tourism is one of the important ways to achieve comprehensive revitalization of rural areas. It is an important channel for realizing industrial prosperity, ecological livability, rural civilization, effective governance, and wealthy life.

In order to give full play to the leading role of tourism to enrich the people's income, the Jiangsu Provincial Department of Culture and Tourism guides all parts of the province in the process of developing rural tourism, explore the establishment of market operations, farmers' benefits, and parties participating in the interests of all parties. Change stock funds, farmers change shareholders, etc., implement a group of tourism rich people projects, drive farmers to participate in rural tourism operations more, and share rural tourism development dividends.

According to the actual situation of rural tourism development, in order to focus on solving the shortage of professional talents in grass -roots rural tourism development and promote the high -quality development of rural tourism, the Jiangsu Provincial Department of Culture and Tourism has formulated and implemented the "Jiangsu Province Rural Tourism Counselor Action Plan (2021-225 2025 2025 ) "". Since 2021, the Jiangsu Provincial Department of Culture and Tourism has promoted the completion of the second and third batch of counselors to the grass -roots villages based on the first batch of six pilot villages. "By pair". The goal of the plan was to achieve the "100 counselors settled in 100 villages" by the end of 2025.

At the launching ceremony of this Rural Tourism Festival, the third batch of Jiangsu rural tourist village counselors were held in pairing ceremony. Six village counselors were paired with 6 villages including Maji Village, Yizhuang Town, Tongshan District, Xuzhou City. As a representative of the rural tourist instructor, Zhang Jun, Dean of the Marxist College of Nanjing Vocational College of Tourism, and Qianjia Dujie in Qianjia Dujie in Qianjia District, Huxian Street, Jiangning District, Nanjing and signed a cooperation agreement. Speaking of the plans and understanding of rural tourism development in the village tutoring work, Zhang Jun believes that rural tourism counselors should start multiple dimensions, assist rural tourism destinations to further clarify the development goals, lay the cornerstone of development, clarify the development path, do a good job of doing a good job Development guarantee, serving the travel industry, and helping rural revitalization. "The 13th Rural Tourism Festival Organizing Committee has built a bridge for communication and constructing a platform for serving the countryside. We must cherish opportunities, be courageous, enter the rural classroom, serve the development of rural tourism, while continuously improving ourselves The ability to contribute to the "Shuiyun Jiangsu · Beautiful Rural". "The implementation of the Rural Tourism Counselor Action Plan has further strengthened the protection and utilization and integration of rural culture and tourism resources, and effectively improved the capacity and development of rural tourism construction and development. The level has effectively promoted the operation and talent training of rural tourism industry in Jiangsu Province, and promoted the significant improvement of the economic, social benefits, and ecological benefits of the village. Among the first batch of pilot pair villages received by counseling, Anzhuang Community, Datun Street, Datun Street, Pei County, Xuzhou City, and Fangxiang Town, Xiangjiang District, Yangzhou City successfully selected the third batch of national country tourism key villages. Social development, promoting the employment of farmers' employment and getting rich, and helping the rural rejuvenation have played an important role.

Science and technology empowerment, stimulate new kinetic energy in digital countryside

Rural tourism is developing dynamically, and the tourism format and promotion methods are constantly innovating. Nanjing smart homestay service platform, Jiangning's beautiful rural smart tourism; Changzhou Huaishaixi Zhuang Yinshu, Miyin Highway, Lingtou Town; Suzhou Linghu Village Smart Noodle Museum, Shushan Smart Village ... A group of Jiangsu smart rural tourism cases showed tourists a new scenario that used big data intelligent detection and analysis technology, Internet technology applications, etc. to guide the integration of cultural tourism, and guide the promotion of rural tourism intelligence and digital rural construction.

Jiangsu has formed a new pattern of beautiful rural construction in the whole area through characteristic pastoral villages, beautiful rural demonstration villages, livable villages, homestay villages, and rural complexes, and form a good foundation for the development of the rural homestay industry. A group of unique homestay villages such as family, Huanglitang Village, Huanglongxuan, Sujia, Dashan Village, Shiwan Siege, Gongtang Village, Shitia, and Boyu Village. In order to further promote the standardized, orderly, and healthy development of Nanjing rural homestays, Nanjing Cultural and Tourism Bureau, Nanjing Agricultural and Rural Bureau fully integrate big data, and use intelligent means to unite the Nanjing Public Security Bureau and Jiangsu Longhu.com Co., Ltd., build Nanjing smart homestay service platform. The platform is based on the theme of "rural revitalization and integration of cultural tourism", based on the promotion and promotion, data analysis and supervision of Nanjing Youpin B & B, promoting the transformation and upgrading of the homestay consumption from the integration of cultural tourism, and promoting the development of cultural tourism and rural revitalization. Rural Boutique Hotel -Nanjing Naked Xinling Resort combined with the local culture and architectural style of Lishui, and natural materials such as stone, brick and tiles, wood, and renewable and recycled architectural materials were used on the spot. As a smart hotel, the naked Xinling resort village has its own characteristics from Shanye Courtyard, Forest House, Rock Mountain Villa, and Rapi Villa to Naked Heart Villa. The business territory of Naked Heart Group in the country has also continued to expand. Many new projects are ready to go out and actively lead the way of returning to the true and sustainable lifestyle.

During the years of the construction of beautiful rural areas, the ecological resting economy featuring "Landscape and Rural Mo" in Jiangning District, Nanjing City showed extraordinary charm. In order to further strengthen the transformation and upgrading of the cultural tourism industry innovation and management model, Jiangning District has developed and constructed Jiangning's beautiful rural smart tourism management platform in conjunction with the actual development. With the support of the WeChat public account, it is also continuously promoted and upgraded through the WeChat public account. Together with the e -commerce platform, it has realized the integration of all tourist spots and stations in the region, as well as refined and scientific management services for rural cultural tourism business formats.

Meiyin Highway, Jongjia Village, Puyang, is located in the Jongjia Village of Jiantou Y150 埭 Sixth Line, with a total length of 789 meters. There are multiple grooves on the road of Meiyin Highway. They are cut according to the tunes of different music. Different tank widths, grooves and groove depths symbolize different notes. Essence If the road with grooves is compared with "record" and car tires to "singing needles", then the road is like a voices that can sing. At present, Meiyin Highway can "interpret" "on the field of hope" and "We are on the road". Meiyin Highway fully integrates elements such as music, childlike, gourd (Fulu), and light effects. In addition to "singing", there are also gourd color lantern tree holes, musical instrument light shows, and children's amusement facilities. When the night fell, the Meiyin Highway was full of color, and the pleasure of pleasure everywhere. People either listened to music, or took pictures, or stared at a beautiful atmosphere.

The booming rural tourism in Jiangsu has stimulated the new driving force for industrial integration and development. By strengthening technology empowerment, guiding the digitalization and intelligence of rural tourism, new scenarios, new technologies, and new applications of rural tourism have also emerged. Use modern intelligent technology to help rural tourism development, and constantly inject new vitality into rural revitalization. Take multiple measures and give it to help the enterprise to relieve "timely rain"

The main body of the market and promoting the market recovery, the Jiangsu Provincial Department of Culture and Tourism has introduced the "6+18+12+8+16" series of policy measures, and sorted out the formation of policy tool packages to promote enterprises to cross difficulties and strong confidence in the use of policies. Especially at the beginning of this year, the Jiangsu Provincial Department of Finance issued the "Sixteen Articles of Jiangsu Cultural Tourism", and arranged special funds for cultural tourism and the Tourism Development Fund to support rural tourism projects in advance. , Emphasized and pragmatic, sent "timely rain" for rural tourism companies and operators that urgently needed assistance, injecting "catalysts" into Jiangsu Wenwen Travel Industry.

At present, Jiangsu has arranged more than 13 million yuan in special funds for cultural tourism to support 49 rural tourism projects; United Jiangsu Rural Credit Cooperative Union has launched the exclusive financial product of "rural travel E loan" for rural tourism development. Rural tourism operating units provide loan support of 2.24 billion yuan, including 22 Chinese enterprises, 69 private enterprises, and 176 individual industrial and commercial households, farmers, small and micro enterprises.

At this year's Jiangsu Province Rural Tourism Festival, the "Township Tour E -Loan" financial service platform was officially launched. , Better promote the recovery of the rural tourism market and the high -quality development of the industry. Gaogang Gengdian Commune Rural Cultural Tourism Demonstration Project, Yixing Taihua Selenium -rich Cultural Exhibition Center ... 20 rural tourism projects have received special financial support for cultural tourism, and 33 tourism development funds rural tourism projects have been supported by bailout funds. In addition, the Jiangsu Provincial Department of Culture and Tourism also gave a one -time award to 500,000 yuan and 300,000 yuan to the key towns and villages of key rural tourism towns and key villages last year.