Zibo's aesthetic reconstruction under urban renewal

The facade of the building is the face of the city. The city is beautiful, and the facade is critical. However, due to various reasons, fabrics and low -grade shop signs and outdoor advertisements such as shop signs and outdoor advertisements have made the city face frequently "dust".

As a regional center city in Shandong Province, Zibo City also faces such "troubles". With the rapid development of the economy and society and the continuous improvement of the living standards of the people, the benchmarking first -tier cities and creating a beautiful city have become the common wish in Zibo people.

Since last year, our city has gathered to implement urban quality improvement projects, actively carried out urban facade rectification activities, allowed the building facade to "beautiful", realize the "standing" of the landscape, and "ascended" Essence

Shabby and clever

Looking back at the urbanization process of our city, the urban construction and development of urban construction and development in various regions are poor, and the synergy and systemicity are poor; each factors, including building facades, advertising plaques, urban furniture, garden greening, etc. The main cause of visual confusion.

How to break the question and test our wisdom.

As an important part of urban cultural image, urban vision integration is an important path to solve the above problems. Through the overall planning and design of urban visual systems, including urban color, building facade, night scene lighting, outdoor advertising, outdoor signboards, landscape greening, urban furniture and other elements, create a rich and diverse ideal block The sense of order and aesthetic experience, creating the image of quality and vitality. In 2021, the city's high station proposed and implemented a visual integration improvement demonstration project.

How to do it? The visual integration demonstration project of the main city of our city invites the design team of the top urban visual planning and design team, the Qingmei Taoist Planning and Design Institute. They take "reconstruct visual order and activate personalized genes" as the starting point, combined with Zibo urban cultural positioning, extract regional element symbols such as pottery, glazed and other regional elements to carry out urban visual integration. The winning bid construction is the "China -China" China Railway Tenth Bureau Group Co., Ltd.

In 2021, the first batch of pilots were implemented by Liuquan Road, Xincun Road, Zhang Yan Road and Shangmei Third City. In response to the status and existence of the building, use "retention, increase, cover, disassembly" and other treatment methods, and use the means of combining art and technology to improve the quality of quality, outdoor advertising to create visual landmarks, lighting lighting to set up the night atmosphere at the atmosphere of the night atmosphere The garden landscape is refined to shape the space scene and other methods to shape the new urban brand image.

Test the main line of water

Liuquan Road, as a large traffic arteries in the central urban area of ​​Zibo, has been built early and the visual environment along the line varies. In terms of the transformation strategy, the current situation is better, but the advertising plaques are messy and the colorful buildings are used through the facade brush, the advertising plaque, and the night scene lighting and other methods for micro -transformation; And focus on shaping the image effect of road nodes and commercial building clusters.

In the color creation of streets, the facade is based on warm yellow, and the color gray system of different brightness and different gorgeousness is used for interspersed use, which makes the color of the neighborhood uniform and changeable. It is worth mentioning that the newly installed combined lamps on the facade are based on the principles of highlighting the key points, moderate lighting, energy saving and environmental protection, and use the methods of point, line, and face to create a city architectural skyline that will never end.

The intersection of Liuquan Road and Zhongrun Avenue has a wide view and good architectural quality. At the same time, it has four street corner green spaces. It is an extremely important portal node to the central area of ​​the city. According to the form of the land, the design is ingenious to create a new large -scale art sculpture "landscape" across the middle of Lulu, which is consistent with the characteristics of the landform characteristics of the north waters of Zibo, creating a fashionable, simple, smart, and beautiful visual high point.

This summer, Xinyi Pinxiang Chain Store has added new crayfish counters in the south. The counter is not large, but every day is hot. The clerk said, "After the reconstruction, the facade is lit, and the business is even more prosperous." Liuquan Road's facade was transformed for about 7.2 kilometers, and there were countless merchants.

Xincun Road is the main traffic road of Zhangdian District. The western section is mainly residential office building, and the visual quality is better. East section of the wholesale market gathered, and the overall environment was messy. This transformation is about 4.6 kilometers long, focusing on the market concentration area of ​​the eastern section, and fine -tuning the buildings that affect the district style of the neighborhood. Decorative air -conditioning machine ... By updating the building facade, protecting and overall decoration, retaining the original structure and spatial texture of the building, letting the old and new organic combination, forming a visual rhythm of exquisite diverse and rhythmic rhythmic, and improving environmental quality. At the same time, stimulate the vitality of the neighborhood.

"Spend small money and become bigger, such transformation is really good!" The nearby residents praised.

Beautify the small business district

Zhang Yanlu is the city's secondary road, and is a comprehensive commercial street of food and catering. Here people and vehicles are large, people and cars are mixed, and there are large hidden dangers of traffic safety. The original European -style building facade has been disrepairing for a long time, and the overall quality is poor. On the basis of optimizing road functions and respect for the original architectural style, the reconstruction design focuses on the creation of the vitality of the neighborhood. Through the color matching, the decoration of the decorative components, the rendering of night view lights, and the signature of the signboards for different industries The separate design, based on coordinating the overall style, highlights the personalization characteristics of business.

"The flowers we operate are the intangible cultural heritage of Zibo City, which has a high demand for the quality of the street environment. This transformation greatly exceeds my expectations. Zhao Wenchao, the little boss who runs Zibo Huayan in Qingjie. The third city of Shangmei, which is adjacent to the old campus of Shandong University of Science and Technology, consists of 25 Chinese -style unique buildings. It is a small business district covering an area of ​​4.3 hectares. Before the transformation, the outside facades were messy, and outdoor advertisements and signature settings were messy and disorderly. The reconstruction plan continues the original new Chinese style. By targeting outstanding domestic and foreign cases, the concept of "high -end fashion", "diversified integration" and "interactive experience" strives to make the third city of Zibo City into a new landmark of commercial landmarks. In terms of color, the elements are coordinated, with dark gray and cooked brown as the tone, supplemented by low -purity orange red, Dai Qing and other colors, solving the messy and disorderly color problems. The architecture pays attention to "quiet" and "pure", highlighting the portrayal and details. Taking Building 19 as an example, the advertising sign setting in violations of regulations, covering the air conditioner and exhaust pipeline, and using metal grille, glass and other materials to be uniformly decorated with the building facade.

The female boss of the GC photography studio happily said, "The government carried out the integrated design, the implementation of the facade rectification and improvement, and the merchants were saved.

"Last year's implementation of integrated transformation, the resistance difficulties were not small. A total of 39,000 individuals and units were involved, and they needed to do work from home." Praise is the greatest comfort.

Reporter's note

Entrusted Zibo city is youthful. Since the Spring Festival this year, Douyin's aerial photography of the "Master" has released a number of short videos of Zibo city street views. All of them are beautiful, beautiful, popular, and are "big blockbusters". One of the players named "Achuan" released on April 16th, a short video of Liuquan Road's night view, the number of clicks soared to 14.6 million people in 100 days, with an average of 146,000 people watching each day. Some netizens left a message: "Zibo's face value is almost beautiful!"

A beautiful street, standing a scene, a beautiful city. Dean Wang Tian of the Beijing Qingmei Daohe Planning and Design Institute said that the re -creation of urban aesthetics (visual integration) under the update of the urban renewal of Zibo City, from the perspective of cultural heritage, aesthetic integration, commercial activation and technological innovation The new direction of aesthetic construction has created Zibo models that can be used for reference.

Recently, the visual integration and reconstruction of Huaguang Road and other sections will start. The urban environment is improved up. The "Five Good Zibo" of the quality city has new expectations!

(Reporter Jiang Qianxiang)

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