Urban soft furnishings, why is the next 100 billion windy mouth?

As of the end of last year, my country has implemented 23,000 cities for renewal projects in China. More than 200 local regulations, management measures and guidance have been introduced in various places.

From the Fifth Plenary Session of the 19th Central Committee to the National "Fourteenth Five -Year Plan" outline, from the "two sessions" of the country to the local "two sessions", urban renewal has been upgraded to the third year of the national strategy, and it is still a high -quality development point. Essence

What "quality" is improved? Strengthen municipal facilities, transform old urban old communities, improve basic public services, and do a good job in the protection of historical and cultural protection ... These are the pain points in practice--

How to meet the double -carbon standards and achieve new growth points?

It is necessary to improve the image of the city and inherit the memory of the city, but also take into account the industrial iteration and the beautiful life of the residents. How to synchronize the needs of multiple needs?

Throughout the country, the current urban renewal has not yet formed a normal mechanism, but a number of outstanding projects have emerged in various places, which have discovered a lot of valuable solutions.

The "Dream Bund" theme park in Zhejiang Hengdian needs to be open for free to the local public. After 15 days of rapid transformation, it is transformed into a highly praised city "back garden";

The lack of nightlife in the central urban area of ​​Huangshan, Anhui, actually started a parking lot of more than 8,000 square meters to transform the night service brand "Xin'an Night Market";

The Xiong'an New District transformed a idle plant into a county economic upgrade model "Baiyangdian Night City" ...

The common point of these projects is to adopt a quite efficient "urban soft outfit" solution. The same solution also appeared in the "national name" night culture and tourism consumption gathering area. 11 well -known network red scenic spots including Xi'an Datang, Jiaozuo Yuntai Mountain Town, Wenzhou Nantang Nightsman The "urban soft outfit" was performed.

Turning back to the source, the first leader who took the lead in proposing the concept of "urban soft outfit" and put into practice is a company named "Street View Factory" in Shandong. In just five years of rapid development, "urban soft outfit" has become its "for its" for its "for its" for its "for its" as a "city soft outfit". Cultural tourism scenic spots create a one -stop solution for cities to beautify cities and business space to beautify the city and business space to help major cities. "

In the third year of urban renewal, in fact, many places have just started. Why does "urban soft outfit" become the standard for many first benchmark projects?

The city of fireworks built in 15 days

Hengdian Film and Television City is the only 5A -level scenic spot in Jinhua. In recent years, it has gradually transformed to leisure and vacation destinations in recent years. It has invested 2 billion yuan to build a new type of film and television tourism complex "Dream Bund", which combines multiple formats such as film and television shooting and theme parks.

Open, local. For a large -scale theme park, these two keywords mean a complete change in business methods: openness requires free, must get rid of ticket dependence and promote secondary consumption; and local people's leisure and consumer demand is very different from tourists.

After many comparisons, Dream Bund invited the street scenery factory to carry out "urban soft outfits" for scenic spots. The plan given by the latter is to add a living scenario to the resort scenic area and complete the space transformation to cope with the change of demand.

The space transformation under this set does not require large movement of civil engineering. The actual landing is 16 mobile shops, 148 groups of public facilities and 4 groups of landscape facilities. In the existing scenic space, the combination scene is used to reject the atmosphere of life-

The mobile shop was inserted into the core of the scenic area for the major star hotels of Hengdian to set up the "Dream Bund Food Street". Originally, the scenic food that was originally "high -end" due to high prices and high -end "high -end" was suddenly grounded and turned into Zhejiang. Name snacks, popular net red food, Hengdian specialty snacks ... The core area of ​​the scenic area has built a "convenient living area", and the "urban fireworks" have grown soil.

What is fireworks? It is the experience of life, the memory and memory, but also the foundation of urban prosperity. Based on the food street, and then invested a large amount of public facilities, the leisure seats, parasols, night view lamp belts, lamp pillars, etc., so that the scenic area is closer to the function of the city square. Attractions to create a sense of life.

Through customized functions and appearance coating combinations, the taste of Hengdian is operated, and the memory of Hengdian is aroused. It naturally "grows" a "old street" that locals are willing to play in the Dream Bund scenic area.

After a combination of fisting, during the Spring Festival in 2022, the number of tourists at most days exceeded 18,000, refreshing the record since the opening of the Dream Bund. This "food street" has become the "new landmark of Hengdian cuisine" among the Jinhua population.

Customizing the scene in a mobile way to help urban renewal is the "break point" of urban soft outfits. The hundreds of mobile facilities that landed on the ground were designed and manufactured by street dreamer factory. Not only are the construction more flexible, the construction cost will be 50%-70%lower than that of the traditional way. It has been compressed to just 15 days!

——The how to use effective capital investment and limited reconstruction to greatly enhance the "quality" for the local urban space and drive deeper social development and economic development. This is a major difficulty in the current city update.

The curve overtaking on the urban furniture track

From the level of landing, what is needed for cities that need to be updated?

The night economy with the block as the space carrier, the community economy with the community as the space carrier, and the large -scale complex matching the integration of cultural, business travel integration ... All are the winds of the current urban development, and the key to improving "quality". The current mainstream problem -solving ideas are to use "urban furniture" to optimize urban space.

The city is the home of people, and the block is the "living room". Then all kinds of facilities placed in the urban living room, street lights, seats, finger signs, artworks, etc. are all urban furniture. In addition to basic functions, urban furniture has higher requirements in terms of visual and space composition, and it is necessary to fit the current service experience more.

From the environmental transformation of the seafood market in the Qinglan Peninsula in Hainan, the people's livelihood projects such as the "breakfast project" of Yinchuan City, the pheasant vegetables entering the community project, and the later theme street, lighting night market, parent -child park, theme camps that helped the integration of cultural and business travel ... It has created more than 500 kinds of business scenarios internally and outside, and the products have been sold to more than 40 countries and regions around the world. In fact, they have stepped into the torrent of urban upgrades and development.

The opportunity of the times naturally favored the preparation enterprises. When the state's power promotes the update of the city, they have accumulated rich experience in urban space optimization and cultural and business travel integration planning.

Smart public toilets, mobile fire stations such as smart public toilets, mobile fire stations such as urban renewal, and smart cities and wisdom waiting for smart cities ...

The cutting -edge urban furniture products were integrated into the "urban soft outfit" scene, and eventually became a one -stop urban renewal solution: cultural industry creative park, new urban park, rural complex, characteristic town, new city IP ... … The managers or related operators of major cities only need to "one -click order" to get a full set of customized services, and it is not difficult to understand why "urban soft outfit" has become a standard for updating in many cities.

How is the efficient solution made

At the actual level of implementation, the changes brought about by the acceleration of the urban renewal process have been obvious: Guangzhou will be upgraded to the meat and vegetable market that is closely related to the lives of citizens into the city update plan; , Planned a historical and cultural district; and the transformation of the old factories in the Xiong'an New District of Tianjin has begun to show the results ...

Different cities have different needs, but they follow the "people's livelihood logic" emphasized by the two clubs.

Prefabricated products should directly reflect the needs of ordinary people. Street Dream Factory establishes design planning institutes in Hangzhou, Shandong, Guangzhou, and Turin, Italy to closely combine urban renewal planning with the design and manufacturing of the product. With several smart factories in Cairo (under construction), its R & D team can quickly turn various designs into reality.

With the reorganization and integration of the domestic urban furniture industry, these two concepts have become more and more valuable: at the manufacturing end, scattered and traditional single -functional products directly face elimination. Requirements such as non -standard customization and rapid response are placed on the production line.

Use the car theme to reshape Shenyang Centennial Auspicious Street, build a kite -themed smart public toilet for Weifang, Shandong, and create an exclusive music festival for the Henan 5A Scenic Area Yuntai Mountain for 4 consecutive years ... "Heritage" and other problems were solved, and even found new economic growth points.

To this day, the future of the city's furniture industry is still being explored. Urban update is not a package of projects. It is a process of continuous update. How can urban soft outfits "sustainable"?

This is a question at the industrial level. This front -edge company once again gave an answer to the concept of "sustainable" development, and finally integrated the 3S concept of "urban soft outfit" -s SOFT ), Sustainable.

More companies are required to participate in the industrial Internet platform independently developed by online and street dream factory to connect more industrial chain companies to complete global efficient production.

Offline, in the Weifang Economic Development Zone in Shandong, a "Urban Furniture Art Intelligent Manufacturing Industrial Park" covering an area of ​​more than 400 acres is rising. The founder Li Wenjun plans to let this offline industrial park and the urban furniture industrial Internet created by it The platform accelerates each other, forming a city furniture industry cluster in Weifang in 5-10 years.

If you want to endure the city, you must focus on the long -term, and build a personalized, technological and humane urban space. The industry that serves urban development needs to move from fragments and disorder to platform -based cluster development in order to go to the big stage of urban renewal, and to talk about "sustainable".

From the perspective of development, the "urban soft outfit" is more low -carbon and environmentally friendly, and can be adjusted at any time according to the different stages of urban renewal. The update and upgrade are extremely efficient and convenient;

From the perspective of space, urban soft outfits can penetrate deep into cities such as blocks and communities. It improves people's lives from some subtle experiences, provides employment positions, stimulate consumption, so that the city will glow for new vitality.

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