BYD's big action: It is expected to open about 270 stores during the current year, and the direct -operated mode is fully operated

On the evening of August 1, BYD (002594.SZ) issued an investor relationship activity record forms disclosed that as of June 13, 76 stores of 51 cities were under construction. At the same time, Tengshi announced that it will have a new layout of 49 cities to accelerate the layout of channels. It is expected that by the end of 2022, Tengshi will enter 117 cities across the country, and about 270 stores will open. BYD said that Tengshi will fully adopt a direct -operated model.

Tengshi is a joint venture established by BYD and Mercedes -Benz. It is the first joint venture in China to focus on new energy vehicles, and the first joint venture to cooperate with Chinese and foreign technology. However, it is the peak of debut. From the official listing of the first mass production model in 2014 to 2021, Tengshi only sold less than 30,000 cars, almost fading out of the public vision. Until December 2021, the two parties adjusted the equity of Tengshi, Daimler's shares were reduced to 10%, and Tengshi ushered in a new life under the leadership of BYD.

In addition to accelerating the opening of the high -end task in the country, BYD has continued to move in the near future. It has announced that it has entered overseas markets such as the Netherlands, Singapore, Japan, Germany, and Sweden. New model seals have also been listed on July 29.

Tengshi born with a golden soup spoon

The founding of Tengshi caused a stir in the car circle that year. In 2010, BYD and Daimler signed a memorandum of understanding; in 2012, the Tengshi brand was co -founded in Shenzhen, each with 50%of its shares. Its first concept car was appeared in the Beijing International Auto Show in April 2012.

Regarding the establishment of the Tengshi brand, BYD Chairman Wang Chuanfu has made it clear: "BYD provides battery and driving technology, Mercedes -Benz has a vehicle technology. BYD can learn Daimler's experience and car concept of car. We got vitality from us. "Cai Che, then Chairman of Daimler's board of directors and Mercedes-Benz Global President of Mercedes-Benz, also had high hopes for Tengshi. Determine and ask the new energy vehicle market in China. "

However, the development of the golden spoon was flat. According to the data of the Federation of Federation, from the official listing of Tengshi 300 in 2014 to 2021, the Tengshi brand car sold only more than 20,000 vehicles.

In 2018, Tengshi recalled a total of 10064 vehicles produced from September 19, 2014 to December 5, 2017. The reason for the recall is that the front airbags on the front of these vehicles are equipped with ammonium nitrate gas generator with undisclosed desiccants. When the airbags are unfolded, the gas generator may be abnormally damaged, causing the fragments to fly out and there are hidden safety hazards.

According to the data of BYD's financial report, from 2016 to 2021, Tengshi lost 1.3 billion yuan, 480 million yuan, 890 million yuan, 1.15 billion yuan, 420 million yuan, 240 million yuan, and a cumulative loss of more than 4 billion yuan.

Since its establishment, BYD and Daimler have repeatedly increased their capital for Tengshi. As of January 2021, the last capital increase was increased, and the registered funds of Tengshi increased to 5.76 billion yuan, and the total investment increased to 7.16 billion yuan. BYD and Dalem's equity ratio remained at 50:50.

BYD's new life under the leadership

On December 24, 2021, BYD announced that BYD and Daimler increased capital of RMB 1 billion in currency. Since then, BYD has announced that with Daimler signed an equity transfer agreement on adjusting the new energy structure of Tengshi. After the transfer is completed, BYD and Daimler will hold 90%and 10%of the shares of Tengshi. It is planned to be in 2022 in 2022 Complete.

BYD said that the "Tengshi" brand positioned mid -to -high -end new energy vehicles. In the future, Daimler and BYD will continue to promote cooperation in battery supply and other aspects, and Tengshi will be dominated by BYD.

The momentum that was almost forgotten by the public became BYD's high -end brand. On February 14, Tengshi Automobile Sales Service Co., Ltd. was established and was wholly -owned by BYD. On February 17, the BYD brand renewed and upgraded, and tied the four brands of the dynasty, the ocean, the potential, and the high -end brand. According to the plan, Tengshi will launch five series of products named after D, E, N, Z, A, covering MPV, SUVs, cars and urban sports cars.

On May 16th, Tengshi released a new visual image, brand system, core value and product planning under the title of "Hello New Time". The first luxury MPV Tengshi D9 opened pre-sale, with a pre-sale price of up to 335,000 to 46,000 yuan, and a founding version of 660,000 yuan. The Tengshi D9 will start Dading in mid -August.

The Tengshi D9 has won 30,000 orders for 2 months, and the start of Tengshi is also a successful start. In addition to D9, Tengshi also plans to release two new products this year. Zhao Changjiang, general manager of Tengshi Sales Division, previously previewed on Weibo that Tengshi will launch two models of 6 medium and large SUVs and 5 medium -sized SUVs.

BYD accelerates going to sea

BYD is accelerating to go to sea.

In February this year, the BYD Experience Center in Australia officially opened, and BYD ATTO3 ((domestic Yuan Plus)) was listed in Australia.

On July 6, BYD announced the cooperation with the European automobile dealer group Louwman to provide new energy vehicle products for the Dutch market. The first pioneer experience store in the Netherlands is located in Amsterdam and opened in September.

On July 9, BYD's new ATTO 3 was listed in Singapore, achieving its first show in ASEAN countries. On July 21, BYD Japan Branch held a brand conference in Tokyo, announcing the official entering the Japanese passenger car market, and appeared in the three models of the Yuan Plus (named ATTO3), Dolphin and Seal (SEAL). Among them, Yuan PLUS is expected to be released in January 2023, and dolphins and seals are expected to be released in the mid -half of 2023, respectively.

On July 27th, BYD announced that he participated in the Paris Motor Show in October this year. The new energy passenger car family appeared in Europe. It is expected to be released and delivered in Europe in the fourth quarter of this year.

On July 29, BYD said at the conference call that Yuan Plus was officially launched in San Jose, the capital of Costa Rica.

On August 1st, BYD announced that it cooperated with European dealer group Hedin Mobility to provide new energy vehicle products for the Sweden and German markets. Many pioneers will open in Germany and Sweden in October this year.

Japan has well -known global car companies such as Toyota and Honda, and Germany is the hometown of BBA. BYD's entry into these two overseas markets has aroused widespread attention.

At present, BYD's new energy vehicle footprint has spread throughout six continents, more than 70 countries and regions, and more than 400 overseas cities. However, BYD's products in overseas markets are mostly commercial vehicles. In August 2021, BYD Tang EV was listed in Norway and began to try the European passenger car market.

BYD also exported BYD Han EV to Latin America and the Caribbean, involving Mexico, Colombia, Uruguay and other countries. BYD also cooperates with many well -known car dealers in Brazil. It is expected to cover the pure electric passenger car business at the end of this year to 45 major cities in Brazil.

In terms of new cars, in addition to the Tengshi D9, the seal was officially listed on July 29, selling for 209,800 yuan to 28,800 yuan, which is BYD's first model equipped with CTB battery body integrated technology. It is understood that the current pre -sale orders of seals have exceeded 60,000 vehicles and will start new cars in August.

Red Star News reporter Wu Danruo

Edit Yang Cheng

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