Moutai Ice Cream Henan's first shop Zheng Dong settled in, a cup was fired to 250 yuan "sky -high"

Elephant News reporter Dong Fangfang/Wen Tu

On August 2nd, some citizens found that at the left hand on the first floor of the north gate of Yongwei Wooden Shopping Park, Zhengdong New District, Zhengzhou City, the Moutai logo and marked the dark red walls of the "Moutai Ice Cream Flagship Store" Quietly erected, covering an area of ​​about 200 square meters. Although it has not yet started, it has meant that the first Moutai ice cream flagship store in Henan Province has settled here.

"It hasn't started yet, because the design schemes need to be communicated again, and the style is all unified in the country." The relevant person in charge of Henan Moutai Ice Cream flagship store revealed to reporters. The reporter saw at the scene that on the surrounding walls, the three ice cream images were printed on the wall of green plums, vanilla flavors, and classic original flavors, and the words "Coming Soon, please look forward to."

Considering the population of Henan and the enthusiasm of people, will the store be restricted at the beginning of the opening? The relevant person in charge gave the answer: there is no problem with the current supply! "There must be no problem in the current system. It will guarantee that the kitchen will provide you with fresh Moutai ice cream every day, but if you prefabricated, it depends on the supplier, so you can't give an accurate answer." So you want to experience the authentic Moutai -flavored ice cream. Citizens, as long as they go to the scene to check in, they will not run short.

Observe other provinces, Moutai Ice Cream offline flagship stores will launch products such as existing, prefabricated ice cream, and ice cream desserts. The topic of "Moutai Ice Cream was fried to 250 yuan a cup" before 59-66 yuan caused heated discussion among netizens.

The person in charge also revealed that no accident, at the end of August, the first store in Moutai, Henan, can open the people of Henan. It is understood that this is also the 10th offline flagship store opened by Moutai's ice cream after Maotai, Guiyang, Nanjing, Xi'an, Hangzhou, Shenzhen, Guangzhou, Wuhan, and Changsha.

After Moutai ice cream was shot, "wine + ice cream" became a hot concept. Jiang Xiaobai, Wuliangye, Luzhou Laojiao, etc. have launched ice cream products. Before Moutai ice cream did not enter Zhengzhou, some merchants began to introduce the market to seize the market.

It is understood that at a somewhere in the Anti -7wans of the Antrodimal Ice Cream Store, the ice cream of the Rumi Tiszi taste is launched. Zhenghong City also has a Italian handmade ice cream containing white wine, as well as some Japanese tavern and restaurants. The Japanese net red otter sacrifice ice cream ranges from 10 yuan to hundreds of yuan. After the opening of Moutai ice cream, I do n’t know if it can win the brand effect and taste.

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