Open screen survey ｜ Is it reliable?

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The original price of 99 yuan is 99 yuan, and the price is 19.8 yuan after discount; sunscreen with the original price of 89.9 yuan, 39.9 yuan can be won at 39.9 yuan. "What an attractive price, this is even lower than one discount!" Ms. Wang stood in front of the shelves full of discount products, while lamenting the shopping basket and took several boxes of sunscreen.

As a "tail goods", the discounts of dating cosmetics are relatively large. The famous brand cosmetics that "can't afford" on weekdays can be won at a low price as long as it becomes a period of time. Is it reliable? Spring City Evening News-Kaiping News reporter conducted an investigation into the temporary cosmetics.

薅 Wool?

Buy big -name cosmetics at low prices?

Liming cosmetics not only satisfy people's desire for low prices, but also solve the problem of overcapacity in the cosmetics industry, attracting multiple parties.

The reporter searched on the Internet to search for keywords such as "Live Cosmetics" and "Live Division", showing 40,000+notes recommendations. The title shows "Sharing of Live Goods Stores", "Prices Back to Ten Years", "Fracture of Fracture Big Brands", "薅 Wool Wool Wool Wool" Raiders "and so on. On the sharing platform, the reporter found that many bloggers' notes are the experience of "Luming Wool" of various shopping platforms, and the comment area interaction is as high as 3000+.

From the evaluation of netizens in the notes, the reporter found that most netizens said they would buy a period of cosmetics. Some netizens said that when buying, they mainly look at the brand and cost -effective. Some netizens said that they do n’t care about the dated makeup, but skin care products and lip glaze do not buy, because these are easy to deteriorate.

Is the true period or the fake period?

Don't be stupid

For a long time, whether it is a supermarket, a large store, or a community convenience store, there are discount areas. Due to the changes in sales channels in recent years, a new round of development has ushered in a new round of development.

At present, more young people prefer to shop online, which makes offline retailers super the product inventory backlog. In accordance with the trend of online shopping, a large number of discount stores began to emerge on e -commerce platforms. The reporter saw that many online stores claimed that "one -fold clearance shakes", "leakage of leaks", "genuine cabbage price", and the business was hot.

The discount strength is large, as low as as low as the price of the single digits, you can buy high -priced cosmetics or skin care products, which attracts a lot of young people who pay attention to affordable.

However, under the hot period of sales, chaos also emerged. Spring City Evening News-Kaiping News reporter investigations found that some discount stores with the slogans of "good things folded" and "presentation promotion" slogans actually sold a large number of products from unknown manufacturers, and the quality is worrying.

The reporter found on the shopping platform that shops selling Sanwu products with the banner of "slum girl treasure shop" abound. There are also expired cosmetics sold by merchants, which even cut the production date, which makes consumers unable to distinguish how long it has expired.

The lip glaze of a certain brand sells about 100 yuan on the official website. It only sells 9.9 yuan in the discount store, and it is also free shipping. With the mentality of trying, the reporter also bought two products. After the delivery, the courier was opened. There was no production date on the lip glaze. There were scratches on the body. Open the lip glaze, there is a clear flavor of liquid deterioration, and it is a bit pungent. But compared with genuine products, there is indeed no obvious difference in appearance. "Because we sell some of the makeup of expired inventory, we will clear the position at a low price," the merchant tells reporters. The merchant just showed that it was expired, but it did not tell how long it had expired.

In the comment area, the reporter saw that many buyers believed that buying a temporary product is worthwhile and picked up the big cheap. In the evaluation of netizens, many representatives are genuine, recommended to buy, and the price is affordable, but a small number of netizens said that after buying skin care lotion, there was a situation of acne, and dare not use it anymore.

At the same time, the reporter also found that there were many people in the clearance stores, under the words "presentation", but sold non -time cosmetics.

In a store that claims to be "Selling XXX lipstick at the time of cleaning the warehouse and selling price of 39.9 yuan", the reporter searched from other stores to search the same lipstick. Higher than other shops. On the details page, the reporter found that the product introduction clearly stated that "the lipstick is valid until May 2024", and is not the current product mentioned in the title. Is this a promotional strategy for merchants? "This is the" traffic password 'in the industry! As long as the words "clearance, the date of the date'" are added before the product title, there are many views, which can bring a lot of guests, and the sales volume is naturally high. "A business online store operates an online store." The boss told reporters.

Whether online or offline

The sales of cosmetics are hot

The reporter came to the cosmetics area of ​​Jinyuan Avenue Century Jinyuan Shopping Center in Guandu District, Kunming, and the counters of major brands could basically be found here. In a cosmetics collection store, the clerk introduced that the counter did not specifically set up the sales area of ​​the duration cosmetics. They were sold in the discount area and the discount products. Essence

The clerk told reporters that his consumption level is not high, and he is rarely to buy cosmetics of these big brands. When necessary, the first consideration is cost -effective, but sometimes the discounts of discounts on the time of the date are within their own acceptance range. , I also buy it myself.

According to industry insiders, brand counters have a large demand for low -cost products such as dating cosmetics. They are mainly used to engage in promotional activities, give customers in the box, and bind sales. Link cosmetics are generally bundled with "tail goods" products for sale, all of which are slow -selling products. This type of specialty is generally a delay in the brand's slow -selling products and sequential products. The suppliers are discounted and sold to the specialty store. Of course, it may also be that special stores rely on the current beauty of the time, and sell it at low prices that were originally sold in low -priced sales. According to reporters, consumers who usually visit cosmetics counters are mostly office workers with certain economic ability. Although they will look at the commodities in the discount area, they still have a doubt about the cosmetics of the present period. They are more willing to pay more money to buy a shelf -saving product and spend money to buy that kind of peace.

The reporter interviewed an aunt who stayed in front of the cosmetics counter for a long time. Regarding the question of whether the cosmetics would be purchased for a period of time, the aunt said without thinking: "Isn't that the period of time is about to expire, what is the difference between the expired things? . Cheap is cheap, but cheap and not good! "

Xiao Feng, who selected cosmetics on the other side, is a college student. He usually does not have many living expenses. He earns a little pocket money through part -time jobs during the holidays. He wants to buy a little cosmetics. "I used to hear friends say that the time for cosmetics is very cheap, but I have always been reluctant to buy too expensive cosmetics. Most of the cosmetics used in cosmetics are still mostly. A lot of strength, many of them are once explosive products, and there are more choices for picking cosmetics in the future. "Regarding the cosmetics, Xiao Feng said that the cosmetics are not available, and they will not always keep it all the time. Only use the same cosmetics, so the period is not a big problem.

Can I use the time cosmetics?

Experts said ...

Can I use the time cosmetics? The reporter interviewed Yu Tao, director of the Medical Beauty Center of the Third People's Hospital of Yunnan Province.

Introduction of Yu Tao:

● Cleaning, makeup remover, cleansing, shampoo and other products are simple, and the product stability is relatively strong. In addition, there are basic moisturizing products, such as lotion, cream, etc. The product is inert. As long as these two types of products are stored appropriately, the product stability is generally not affected during a certain shelf life, and it can be purchased appropriately during discounts.

● Efficacy cosmetics mainly refer to skin care products such as whitening, antioxidant, anti -aging, etc. It has poor component stability and is easy to decompose, oxidize, deteriorate, etc. in a short time. This type of temporary product is not recommended to buy and use.

At the same time, Yu Tao introduced that skin care products and cosmetics can be well guaranteed during the shelf life.

Stability includes three aspects: physics, chemistry, and microorganisms:

● Physical stability refers to physical changes such as cosmetics do not become thinner, thick, separated, water and oil separation, coagulation, melting, volatile, etc.

● Chemical stability refers to chemical changes such as non -fading, discoloration, acid rot, foaming, and active ingredients.

● Microbial stability refers to whether the product can control the number of microorganisms in accordance with national standards within a certain shelf life to ensure that it does not exceed the standard.

If you have odor, foaming, discoloration, etc. after opening the lid, it is recommended not to use it, otherwise it may stimulate the skin to cause dermatitis, allergies, acne, acne and other harms.

What is a temporary product?

The shelf life of the product is more than one year, and 45 days before the expiration of the period; the shelf life is less than half a year, and 20 days before the expiration of the period; the shelf life is less than half a year, 15 days before the expiration; For less than 90 days, 10 days before the expiration; less than 30 days of shelf life, 5 days before the expiration; the shelf life is less than 15 days, and 1 to 4 days before the expiration date.

There are actually two shelf life of cosmetics and skin care products. One is the shelf life before Kaifeng. Generally, the shelf life of skin care products is 3 years and cosmetics are 5 years. In the year.

Many netizens also expressed their views on the metropolitan cosmetics and skin care products.

Reviews:

@: Of course, the dating cosmetics are "fragrant", but the harm behind it is what we can't see, don't be caused by small losses, in case the bad face is not good.

@: As a student party, I think that as long as it is not eaten, the session cosmetics is very cost -effective for our student party. You can also use big names at low prices.

@99: As long as the makeup products are visible to the deterioration or taste of the naked eye, I think it can be used. None of the girl's lipstick was used up during the shelf life.

@: Isn't this "turning waste into treasure"?

@: As long as my cosmetics do not say that it will expire, it will be permanent and effective!

Spring City Evening News-Kaiping Journalist Ma Yining Intern Gao Qinglan Photography Report

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