"From the Farm to the Table": Guangdong Litchi production and sales dock into Sichuan

Guangdong Satellite TV sells Guangdong Litchi to Chengdu, Sichuan!

Guangdong litchi with red and juicy flesh on the dining table of the Chengdu people's dining tables with red and juicy flesh. Consumers admire "Guangdong lychee, Pakistan is very good!".

"The world litchi looks at China, and China Litchi looks at Guangdong." Guangdong is one of the most important litchi production areas in my country. It is estimated that the output of Guangdong lychee in 2022 accounts for 50.1%of the country. Guangdong. Guangdong Satellite TV's "From Farm to the Table" columns traced the source of several famous Litchi production areas in Guangdong, and through the "community group purchase" new retail model, production and sales helped Guangdong lychee sales to Chengdu, Sichuan.

In recent years, Guangdong has continued to build the "12221" market system of Guangdong agricultural products by playing the "four cards" of the litchi industry, market, technology, and culture. "Big changes" in the agricultural industry, litchi is becoming a "sweet fruit" for achieving Fu Minxing Village. Guangdong Satellite TV's "From Farm to a Table" has implemented the "12221" market system construction requirements with actual work. Relying on the mainstream media power of the Greater Bay Area, it helps Guangdong lychee to move towards the country.

In order to unlock the charm password of Guangdong lychee, in the summer season, the column of Guangdong Satellite TV's "From Farm to the Table" was under the guidance of the Guangdong Provincial Agricultural and Rural Hall, and went to the three litchi production areas in Maoming, Zengcheng and Conghua in Guangdong Province to shoot on the field to show the Guangdong lychee. History, culture, germplasm resources, and emerging technologies, through the "community group purchase", help Guangdong lychee to sell to Chengdu, Sichuan, and send the delicious Guangdong lychee to the Sichuan people's dining table.

In Maoming, the column group visited Gu Liyuanzi Gongyuan and the national lychee -breed resource garden. Gongyuan, known as the "Litchi Museum", allowed the column to feel the historical and cultural heritage of litchi. I saw the huge potential of the development of the lychee industry.

In Zengcheng, the column team led everyone to the "Xianjin Feng" of the litchi, so that urban consumers saw the wisdom and dedication of breeders and local farmers.

Through the stop of Conghua, everyone can see that under the blessing of modern agricultural technology, Conghua Litchi has gained new vitality.

In the forthcoming program, the column group will present Guangdong lychee from the three perspectives of the potential of the litchi industry, the strength of the new variety "out of the circle" and the charm of technology, and invite Professor Chen Houbin, chief scientist of the national litchi longan industry technology system. Talk about the impact and development of Guangdong's litchi development and the construction of the "12221" market system on rural industries.

In addition to the media propaganda function, the column is based on the original "TV+e -commerce+integration media+offline wholesale market", and also connects the new retail format of "community group purchase" to enrich the production and sales of the program production and sales. 2. Broaden the channels for helping farmers.

The column of Guangdong Satellite TV's "From Farm to the Table" column jointly established under the leadership of the Guangdong Provincial Agricultural and Rural Agency (the world's largest lychee industry group, in the planting production side, processing side, fresh -keeping patent, and cold chain transportation links are all in the industry benchmark In addition to domestic sales, products are also exported to Japan and South Korea and North America, as well as group purchase platforms of a large number of customer groups in Sichuan -Chengdu Shrimp Mang group purchase, which sells Guangdong lychee to Chengdu by community group purchase. The sales channels have enriched the consumer market in Sichuan. Getting higher sales in the Sichuan market than previous years reflects that Guangdong lychee is the "fresh sweet" of Sichuan consumers' favorite summer. In the past two years, Guangdong Satellite TV's "From Farm to a Table" column has accumulated a large number of national high -quality agricultural product information libraries. Now through the community group purchase model, the additional additional costs of agricultural products have been reduced, and thousands of households in the sales area are directly entered from the production area. Sending the highest -quality agricultural products to consumers in the community, it truly realizes the "farm" to "dining table", which reflects the farmers who are "peasants connected to the fields, a citizen with thousands of households" At the beginning of the people. This time, the high -quality agricultural product supply chain+community group purchase of community group purchases from Guangdong Satellite TV "From Farm to the Table" has been recognized by consumers; in the future, the column team will jointly jointly sell the national sales channels to send more high -quality agricultural products to thousands of domestic products House table.

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