"Project+Brand"!Wuwei promotes the high -quality development of the cultural tourism industry

Wuwei is a city with both historical length and cultural thickness. Wuwei is flourishing in history, and it is in Qinlong. The beautiful scenery here is everywhere, and the city business cards are settled in the history of history and endless vitality.

Photo by Jiang Jinpeng, a reporter from Wuwei City, Wuwei, Wuwei South City Gate Plaza

Since the beginning of this year, the city's cultural tourism system has been unable to sit, can't wait, and slowly, "high specifications" to go global, "high -quality" introduction, "high standards" superior services, twist into a rope, cultural tourism, cultural tourism The construction of industrial projects is climax. From January to June, the city's key cultural and tourism projects opened 21 items, and the investment was 1.205 billion yuan, accounting for 55%of the annual investment, and supported the integration and development of the cultural tourism industry with the strength of the project.

"Xiliangle Dance" Wuwei Cultural Sports, Sports, Radio, Television Tourism Bureau provided

The extension chain replenishment chain is the meaning of promoting the development of the industry. Earlier this year, the city formulated and issued the "Implementation Plan for the Development of the Cultural Tourism Industry Chain of Wuwei City", which clarified the focus of the development of the "5+N" cultural tourism industry chain, and sorted out 75 key cultural tourism projects with a total investment of 32.513 billion yuan. The project has completed the investment of more than 2 billion yuan. At the same time, with Gansu Cultural Tourism Industry Group, it signed 1+10 strategic cooperation and custody operations, custody operations, and passenger drainage agreements to continuously expand the market and continue to improve the operation and maintenance level of scenic spots.

Rugao Yuyu, a corner of the Leiutai Tourism Complex Project, Gan Yiyu, a reporter from Wuwei City Rong Media Center

The deployment of one point, the nine points were implemented. Implement the key project leadership packaging mechanism, set up 5 projects including the Liangzhou League Memorial Land, follow the progress of the project in a timely manner, and update the progress of the project regularly to ensure that the tasks of the project will be advanced. Planning and packaging 23 cultural tourism projects such as Wuweisha World Scenic Area, Wuwei RV Camping Land, and Line Shan Ecological Cultural Tourism Area. Cultural tourism enterprises will organize cultural tourism enterprises to participate in the "millions of million" entrepreneurship in Gansu Province to lead the project innovation and entrepreneurship competition, release the China Merchants Strong Magnetic Farm , Breeding new business opportunities.

Photo by Zhang Wencan, a reporter from Wuwei City Rong Media Center of the Liangzhou Battle Memorial Museum

Let the culture "live", "fire", and "pretty" image, brand leadership is essential. Through organizing special activities, our city has exerted online and offline propaganda superimposed effects, innovative development and promotion of cultural and creative products, and promoting the promotion of cultural tourism brands in multi -level.

Seize the event and promote the brand. Seize the theme promotional activities of the "China Tourism Day" Wuwei branch, "Tianzhu Tibetan Autonomous County 'February 2'" Forter State Traditional Horse Racing Conference "," Running Boys "theme fitness activities," Gansu people travel Gansu -legend The Silk Road · Gorgeous Hexi Qingyang Promotional Activities "and other favorable opportunities, concentrated publicity and display of cultural tourism brands in our city, and conducted online and offline simultaneous exhibitions, increasing the popularity and awareness rate of cultural tourism brands, bringing good economic and social society effect.

Photo by Zheng Li, a reporter from Wuwei City Rong Media Center, Wuwei City

Use the media to promote the brand. Strengthen traditional media with traditional media such as Gansu.com and Phoenix.com, and vigorously promote Wuwei's cultural tourism products and lines. In the "Culture Entry Top 10 Family -Video Live Hometown Year" event organized by the Ministry of Culture and Tourism, nearly 400 vulgar short videos were released in non -residents. It was praised by the Ministry of Culture and Tourism and the Provincial Department of Cultural Travel. Organize the live broadcast forums of the "Naishan Water I endorsement" column and Wuwei Cultural Tourism Live Broadcasting Capital Campaign, and the connotation and influence of Wuwei Cultural Tourism Live Broadcasting Forum have further enhanced.

Photo by Zhang Wencan, a reporter from Wuwei City, Cultural and Creative Products of Wuwei City Museum

Innovative ideas, R & D brand. In the information age, tourists have become increasingly stronger for tourism personalization. Many scenic spots in our city carry out normalized live live broadcasts through live broadcast platforms such as Douyin and Kuaishou, and leads tourists to "travel" Wuwei through the "interpretation of tourism". At the same time, cultural and cultural units such as the Municipal Museum developed Wufu Xianrui without falling cups, peony silk scarves and other cultural and creative products, developed and launched cultural and creative ice creams such as Tong Benma, painted lacquer wood doves, and designed new version of hand -painted maps, "Impression Wuwei" Chinese and English bilingual release albums and cultural and creative handbags, nail shears, water cups and other characteristic cultural tourism promotional products, innovative publicity and promotion, innovative product design, and won unanimous praise from tourists.

All media reporter Zhang Wencan Gan Yu Yu

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Editor in charge: Mao Mengjie

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