"Strong Quality Provincial Brand Xing Shaanxi" -Shanxi Enterprise Brand Promotion Summit opening

On July 31, Shaanxi Province's "Quality Strong Provincial Brand Xingshan Enterprise Brand Promotion Summit" was grandly held at Xi'an Lanxi International Hotel.

This brand evaluation promotion activity is a new starting point that highlights the stories of Shaanxi brand construction, spread the story of Shaanxi brand examples, and promote the construction of the Shaanxi brand.

The meeting was co -sponsored by the Shaanxi Provincial Federation of Industry and Commerce, the Shaanxi Provincial Development and Reform Commission, the Shaanxi Provincial Department of Civil Affairs, the Shaanxi Provincial Department of Commerce, and the Shaanxi Provincial Department of Culture and Tourism. Shaanxi Provincial Enterprise Brand Construction Promotion Association, Dongling Group Co., Ltd., Shaanxi Liulin Wine Industry Group Co., Ltd., Xi'an Enterprise Brand Construction Association, Shaanxi Province Quality Brand and Standardization Research Institute, Shaanxi Provincial Agricultural Brand Construction Association and Xianyang City Supply and Marketing and Marketing Co -organized by cooperatives.

Wu Tie, Deputy Minister of the United Front Work Department of the Shaanxi Provincial Party Committee, Secretary of the Party Group of the Provincial Federation of Industry and Commerce, and Executive Vice Chairman Wu Tie speaking

Li Heiji, President of Shaanxi Provincial Enterprise Brand Construction Promotion Association and chairman of the board of directors of Dongling Group Co., Ltd.

Dong Lei, former deputy secretary of the Shaanxi Provincial Party Committee, Chen Yiyou, former deputy director of the Standing Committee of the Provincial People's Congress, Wu Tie, Deputy Minister of the United Front Work Department of the Provincial Party Committee, Secretary of the Provincial Federation of Industry and Commerce, Wu Yongchao, Deputy Minister of Publicity Department of the Provincial Party Committee, the Provincial Federation of Industry and Commerce Federation, the Provincial Federation of Industry and Commerce Vice Chairman Zhang Hongwei, Li Shengrong, deputy director of the Provincial Development and Reform Commission, Zhang Kechun, a second -level inspector of the Provincial Department of Civil Affairs, director of the Provincial Tourism Bureau, the Standing Committee of the Provincial People's Congress, Director of the Overseas Chinese Affairs Committee of the Provincial People's Congress, Dong Xianmin, Vice Chairman of the Provincial Song Qingling Foundation, and the former Secretary -General of the Provincial People's Congress Song Haiyuan, Zhang Baotong, a researcher at the Provincial Academy of Social Sciences and a member of the Provincial Decision and Advisory Committee, Gao Aiping, deputy director of the Provincial Department of Agriculture and a first -level inspector, Zhu Kexiao, former Party Secretary of the Xi'an Academy of Fine Arts, Wang, former deputy director of the Provincial Party Committee and Provincial Government Policy Research Office East, Zhang Yuying, the former disciplinary inspection team leader of the Provincial People's Congress, Wang Zhengwei, deputy director of the Provincial People's Congress, Deputy Director of the Expert Committee of the Ministry of Housing and Construction, Wang Zhengwei, the former Dean of the Provincial School of Construction Engineering, Ma Jianhua , Director of the CCTV Advertising Promotion Department, the General Planning of the Provincial Promotional Association Brand Promotion Department, Li Changzheng, Chairman of the Qin Coal Group, Honorary Chairman of the Provincial Promotion Association Consulting Bureau, Fu Xuanliang, Chairman of Lanxi Technology Enterprise Group, Provincial Enterprise Brand Construction Wang Rong, honorary president of the Promotion Association, chairman of the board of directors of Dongling Group Co., Ltd., and Li Heiji, chairman of the Provincial Promotion Association, were invited to attend the meeting. Host.

Yang Guangying, executive chairman of the Shaanxi Provincial Enterprise Brand Construction Promotion Association, read out the results of corporate brand evaluation

Shaanxi Liulin Wine Industry Group Co., Ltd. Chairman Fu Xiaotong represents brand entrepreneurs on behalf of the brand entrepreneurs

Zhang Xingfa, Executive Vice President and Secretary -General of the Shaanxi Provincial Enterprise Brand Promotion Association, presided over the meeting

Participating in the meeting are the leaders of the Municipal Federation of Industry and Commerce, the Development and Reform Commission, the Business Bureau, the Cultural and Tourism Bureau, the Market Supervision Administration, the Market Supervision and Administration Bureau, and the Brand Construction Promotion Association. Relevant enterprises, associations, professional institutions, leaders of group organizations, and all sectors of society and news media.

The summit aims to promote the construction of the Shaanxi brand and better publicize the Shaanxi brand to lead high -quality development.

Li Heiji, president of the Shaanxi Provincial Enterprise Brand Promotion Association and chairman of the board of directors of Dongling Group, delivered a warm speech. He said that in the past two years "Brand Construction 12345 Project", formulated and promulgated 10 group standards such as the "Guidelines for the Standardization Construction of Enterprise Standardization of Shaanxi Province", and established 10 prefecture -municipal brand construction centers, Shaanxi Province Quality Brand and Standardization Research Institute. , Established the Standardization Technical Committee of Quality Management and Quality Assurance of Shaanxi Province, and the brand Xingshan High -quality Development Organizing Committee, improved the brand building standards, evaluations and promotion methods of professional committees, coordinated organizational strength, and vigorously carried out well -known brand evaluations. Brand official qualification training, brand cultivation demonstration engineering and other brand construction work has better promoted the construction of Shaanxi brand.

Yang Guangying, executive chairman of the Shaanxi Provincial Enterprise Brand Construction Promotion Association, came to the stage to read the "Shaanxi Province's 2021 Enterprise Brand Evaluation Results". After reading it, the leaders of the participating participants invited more than 130 units and individuals of more than 130 units and individuals who won the first batch of strong brands, well -known brands, excellent brand enterprises, characters, and products "of Shaanxi Province issued plaques and certificates.

Dong Lei, former deputy secretary of the Shaanxi Provincial Party Committee of the Communist Party of China, awarded the brand building demonstration city and well -known brand entrepreneurs

Chen Yiyou, former deputy director of the People's Congress of Shaanxi Province, awarded a strong brand enterprise

Deputy Minister of the United Front Work Department of the Shaanxi Provincial Party Committee of the Communist Party of China, Secretary of the Party Group of the Provincial Federation of Industry and Commerce, and Executive Vice Chairman Wu Tie awarded to well -known brand characters

Dong Xianmin, director of the former Tourism Bureau of Shaanxi Province and a member of the Standing Committee of the Provincial People's Congress, awarded a license to a well -known brand enterprise

Wu Tie, deputy minister of the United Front Work Department of the Shaanxi Provincial Party Committee of the Communist Party of China, secretary of the Party Group of the Provincial Federation of Industry and Commerce, and executive chairman, pointed out that the good situation of the current sustainable and healthy development of our province has not changed. The fundamentals have not changed. The majority of private enterprises should further strengthen their confidence in development, actively use policies such as optimizing the business environment, helping enterprises to relieve difficulties, and promoting measures to implement the policy to increase their salary for the brand. He emphasized that it is necessary to adhere to innovation -driven, take independent innovation as the core of cultivating brands, and strive to enhance the core competitiveness of the enterprise; to ensure the priority of quality, continuously improve the quality and service quality of the product, and work hard to create the "century -old store" of the long -term foundation; It is necessary to enrich the cultural connotation, learn nutrition from Chinese culture, and focus on improving the brand's added value and reputation; Unicom's two markets, we must better experience growth in the international and domestic markets, and continue to expand the influence of the brand. He requested that the provincial product promotion committee must give full play to the role of bridge and bonds, enthusiastically serve the enterprise, and tell the Shaanxi brand story and strive to enhance the influence of Shaanxi's brand. Shaanxi Enterprise Brand Promotion Summit TV Interview

After the meeting, experts and entrepreneurs were interviewed. Wang Wei, a well -known expert and scholar, a government think tank, attended Professor Zhang Baotong, and Guangzhou Kunlun positioning brand expert Wang Wei was invited to participate in the special interviews to accept the topic of "how to improve the influence of Shaanxi brand and jointly promote the high -quality development of Shaanxi" with 4 brand entrepreneurs. Interviews, sharing brand growth stories, exchanging brand building strategies, and talking about the development of the brand in Shaanxi.

The summit promoted the independent brand of Shaanxi, told the story of Shaanxi brand, enhanced the influence of Shaanxi brand, further enhanced brand development awareness, spread the concept of brand development, created the brand development atmosphere, and promoted the brand's high -quality development.

Edit: Gao Gechen

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