A "city" lights white tea star fire

□ Our reporter Chen Hao

Quotation

Zhenghe County is located in the northern part of Fujian Province. Affected by the unfavorable terrain and transportation, economic development has lagged behind in the past years. In recent years, the Zhenghe County Party Committee and the County Government led the county to take "tea" as the media to play the advantages of ecology, culture, and science and technology, promote the high -quality development of "three tea coordination", and break through a road of characteristics and green development.

According to data released by the China Tea Circulation Association, in 2021, my country's white tea output reached 81,900 tons, and the output value of dry tea tea was 7.088 billion yuan, and the industrial proportion continued to increase. At present, there are 14 provinces, autonomous regions, and municipalities in the country to produce white tea; in the circulation market, white tea has also become popular categories that are popular with consumers.

Zhenghe County is named after tea, and has the formation of high mountains and plains, which has created the unique charm of Zhenghe white tea. Wang Feng, deputy secretary of the Zhenghe County Party Committee and county magistrate, told a reporter from the China Cooperation Times · Tea Weekly during the "Second China White Tea Conference" in July this year that as of the end of 2021, the total output of tea in Zhenghe County was 17,500 tons, with an output value of 2.066 billion Yuan, white tea output is 10030 tons, with an output value of 1.687 billion yuan. Compared with five years ago, it increased by 25%, 110.8%, 53.12%, and 212.4%, respectively.

Recently, the reporter visited Zhenghe County on the spot to explore the reasons for the rapid development of the government and the white tea industry.

A "city" injects a strong potential energy

In 2021, China White Tea City, which was constructed by China supply and marketing agricultural product wholesale market holding Co., Ltd. (hereinafter referred to as "China Agricultural Class"), was officially put into operation. At present, China White Tea City's cumulative sales have exceeded 800 million yuan, and the sales performance growth of tea companies has reached 50%, and the total annual production and sales of more than 5,000 people.

At the China White Tea City Intelligent Storage Center, the staff is issuing instructions through the mobile phone code.

The reporter learned that there were three main reasons. First, as one of the core functions of China's White Tea City, warehousing is divided into Zhoujian, year's warehouse, financial warehouse, and B2B electronic warehouse according to its functions and needs. Dealers establish a shared storage platform and experience center with quality, credit, service, and guarantee.

Second, the standard tea warehouses, tea testing and certification, and price evaluation system established by China White Tea City provides a basis for scientifically determining the quality and price of white tea tea, promoting banking and tea companies to achieve the healthy development of the enterprise.

Third, China White Tea City deeply taps the native history and culture of the white tea production area across the country, and builds the white tea brand with more than 20 main white tea producing areas and related key tea county governments, industry organizations, experts, and dealers.

Entering the intelligent warehousing center of China White Tea City, the staff is issuing instructions through the mobile phone scanning code, handling robots and unmanned electric forklifts to operate, and quickly complete the work of tea in the warehouse of the tea leaves according to the system instructions. The reporter saw that the entrance of each warehouse has a storage environment data monitoring screen to monitor data in the warehouse temperature, humidity, smoke state, and inventory usage rate in real time.

At the Big Data Center of China White Tea City, the park's stores, transaction data, warehousing data, Chashan resource statistics, tea production and sales index and other information are all presented on the large screen, and they can be seen. According to Zhu Xiang, chairman of China White Tea City, at present, there are still some shortcomings in the supply of white tea raw materials. The main goal of the China White Tea City Supply Chain Platform is to gather qualified white tea raw materials products to solve the channels, funds, funds, funds, and funds in the circulation market in the circulation market. Three major pain points for credit.

It is understood that in 2019, with the support of the China Supply and Marketing Cooperative and Ministry of Finance, China Supply and Marketing Group Co., Ltd. invested special funds for the "New Network Project" to build a Chinese agricultural white tea city project. At present, there are 139 tea companies served by China White Tea City Platform.

The villagers gathered in white tea star fire

The development of the Zhenghe white tea industry is inseparable from the persistence and dedication of every tea farmer. They are the fire of the stars of the industry.

Zhenghe County has the reputation of "the hometown of white tea in China". The tea industry is a pillar industry for local agricultural efficiency and income. In recent years, Zhenghe County has adopted the technical model of the green high -quality and high -efficiency base of tea, and has widely promoted the application of "enterprises+cooperatives+tea farmers+bases" production model. The comprehensive management level of tea gardens has continued to improve. In the past five years, the average yield of Zhenghe White Tea has increased from 254 pounds to 318 pounds, an increase of 25.2%.

The reporter came to Jinping Village, Lingxiang, Lingxian County. The forests are dense here, 800 ~ 1300 meters above sea level, and the tea garden is surrounded by diverse native trees and bamboo sea. The rich humus layer provides sufficient nutrients for the tea tree, so that the tea tree with a "free -range" wild placement has "Jinping smell". Today, many domestic and foreign tea people have come here to find ancient tea gardens and look for ancient tree tea that can drink the "mountain field" atmosphere.

Xu Yanzhou, secretary of the Party Branch of Jinping Village, said: "There are 464 households and 2068 people in the village. Among them, more than 200 tea farmers are involved in tea. Based on the average household income of 30,000 yuan, the village has more than 6 million yuan each year's light tea income each year. It can earn 20 million yuan in making finished tea. "

The 43 -year -old Ye Mu Xiang is a tea farmer at Jinping Village. Thanks to the loud reputation of politics and white tea, the price of local tea is constantly rising. In 2021, the income of tea at home was more than 40,000 yuan. Coupled with the income of bamboo and chestnuts, the annual income is pretty good.

"In the past few years, the price of tea green has increased by about 30%a year. In the past, we had to go out to work. Now that Zhenghe White Tea has increased income, we have settled, and we don't have to run around." Ye Muxiang said. Today, Zhenghe White Tea has become an important way for tea farmers to increase their income stable income, and it has boosted confidence for the "villagers" to engage in the white tea industry. Zhang Yixuan said that since 2019, the purchase price of Zhenghe White Tea Spring Tea Green has increased at a rate of 30%every year. This year, the maximum price of high -quality tea green reached 160 yuan/jin, and a tea farmer's single tea green income was more than 80,000 yuan. It really started everyone's "money bag".

A leaf with a rich man. A "city", connecting townships and towns in politics and counties, tea companies and tea farmers. I believe that in the near future, Zhenghe White Tea Ding "Xinghuo Liaoyuan" runs out of the "acceleration" of industrial development and lights up the road of revitalizing the countryside.

"City" lit the endogenous force of the village

The Chinese White Tea City project has settled in politics and counties, creating favorable conditions for politics and white tea, and adding strong internal impetus to the development of local tea companies. In the past five years, Zhenghe County tea processing enterprises have increased from 190 to 429, from 32 SC certification companies to 124, and provincial leading enterprises have increased from 5 to 10. Compared with five years ago, it increased by 125.79%, 287.5%, and 100%, respectively.

Driving from Zhenghe County to the northeast one and a half hours, you can reach Chengyuan Township, Zhenghe County. Zhang Yixuan, the head of Chengyuan Township, told reporters that the global area of ​​Chengyuan Township is located in high mountains. The forest coverage rate is 86%. There is no industrial enterprise in 272 square kilometers to ensure the quality of the tea garden ecology and tea.

Ascending the Shizuling Ecological Tea Garden in Chengyuan Township, it was lush and cloudy on the tea mountains at an altitude of 1010 meters. Fan Mu's villager in Chengyuan Village pointed at a dozen acres of tea mountains behind him and said: "The tea gardens behind are all contracted by my family."

The reporter asked Fan Muqing Tea's income? He said that after joining the cooperative, the tea garden had a unified management, guidance, and arrangement of designated enterprises. Every year in the spring tea season, if the tea is qualified, the enterprise will be collected in order to ensure the benefits of tea farmers.

On the way down the mountain, the reporter walked into the production workshop of the two -fifth district tea industry Co., Ltd. in Chengyuan Township, and more than 20 workers were busy sorting tea and packaging products to rush to make orders in an orderly manner. Director Zhuo Linquan introduced that the company was established in 2014. At present, the company has three standardized factories. Thanks to the rejuvenation of the political and white tea industry, the output value was more than 40 million yuan in 2021.

Fujian Provincial Political and Yungen Tea Industry is a provincial key leader. The company's chairman Xu Yican is the inheritor of the white tea production skills (political and white tea production skills) in Fujian Province. In 2007, on the basis of the original Chengyuan Township Tea Factory, he founded Yungen Tea Company to manage 5,000 acres of high -quality tea gardens, more than 300 acres of organic certification tea gardens, and laid more than 200 sales outlets across the country. Xu Yican told reporters that with the rapid development of tea brands, companies directly drive more than 3,000 tea farmers and tea workers in Chengyuan Township to increase their income and become rich. This year, the company acquired the amount of tea 40 million yuan.

In recent years, Zhenghe County has actively created the brand of Zhenghe White Tea, giving full play to the advantages of protecting the brand's geographical indication of the country and the national geographical indication of the white tea, and organizing a series of activities such as the National Tasting and Tea Championship of Zhenghe White Tea. Five townships including Shanzhen and Zhenqianzhen planned to build a standardized industrial park in white tea, promote the high -quality development of politics and white tea, and comprehensively promote rural revitalization.

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