Shandong: Activating Consumption Resources of Cultural Tourism to benefit the people to help enterprises double harvest

Author:Cultural Tourism China Time:2022.08.02

The potential of Shandong Cultural Tourism Consumption is gradually being released. A camping person in charge of a camping site near Qixingtai Scenic Spots in Jinan City told reporters that since July this year, the number of dining people in camping is about 200 people per night, which is often in a state of full, and it is even more popular every Friday and Saturday.

In the past two years, the Shandong Cultural Tourism System has overall planning to promote the prevention and control of the epidemic and economic and social development, implement the national macro policies, strengthen operational regulation, and orderly promote the construction of cultural tourism enterprises and the construction of key projects, and further stimulate the potential for cultural tourism consumption. Upgrade the files of various types of tourism industry to improve the influence of "hospitable Shandong" brand.

▲ Jinan City organizes camping season activities to enrich the Cultural Tourism Consumer Market Jinan Cultural and Tourism Bureau Figures

Financial Cultural Tourism Union

Since the beginning of this year, China UnionPay Shandong Branch has jointly invested 4.05 million yuan to jointly contribute to more than 4.05 million yuan to provide additional discounts and activities for cultural tourism consumption using Yunlin Pay App. When consumers purchase scenic tickets, hotel accommodation, travel routes, cultural supplies and other products in the "Yunyou Qilu" WeChat Mini Program, use the cloud flash payment app payment can enjoy full reduction in discounts.

The Jining Cultural and Tourism Bureau cooperated with the Business Department of China UnionPay Shandong Branch to carry out the sixth Jining Cultural and Tourism Consumer Consumption Season activities, and signed an agreement to issue 2.828 million yuan in cultural traveler Huimin Consumer Consumer Consumer Consumption. At present, the first batch of consumer vouchers has been issued in the local area, and a number of financial institutions have provided citizens with dual discounts to "pay randomly".

Liaocheng Cultural Tourism benefits the people at the forefront of Shandong Province in recent years. On July 26, the second batch of Liaomi Cultural Tourism and Huimin Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Consumer Voucher ranged from 10 yuan to 100 yuan. After the citizen coupons receives the corresponding merchants, the corresponding merchants purchase the corresponding cultural tourism products and pay directly.

Promotional reduction is an effective measure to attract consumers in cultural tourism merchants. At the same time, it is also essential to launch good -looking and fun cultural tourism products.

From July to October this year, in response to the summer vacation and public holidays, the Linyi Culture and Tourism Bureau adhered to the city's linkage and unified deployment, and innovated the "Yimeng Summer Summer Xuan Linyi" series of theme promotion activities. The local focus on the festivals of "refreshing Yimeng's midsummer journey" and "abundant · Yimeng Drunk Autumn Tour" activities, and launched special tourist products with the theme of summer and summer, rural leisure, and research education. In addition, build a new model of cooperation between self -driving enterprises and tourist attractions, create a popular tourist destination of the year, and plan a number of cross -border cultural tourism activities such as boutique performing arts, beer festivals, and camping season.

Accurate assistance in place

In mid -July, Weifang Cultural Tourism Finance and Finance Integration Development Bank and Enterprise Control Association was held in the local area. The city's eight cultural tourism projects signed a contract with the local bank as a representative to obtain a new credit of 2.354 billion yuan and a new loan of 520 million yuan.

"In the first half of this year, in the case of affected by the epidemic, 172 key cultural tourism projects in Weifang City completed an investment of 5.084 billion yuan, showing a strong toughness and vitality." Financial is the core of the modern economy and an important factor in helping the cultural tourism industry's high -quality development. Especially in the case of difficult production and operation of cultural tourism enterprises, strengthening financial support is particularly necessary and urgent. In recent years, relevant banks in Weifang have supported the construction of cultural tourism enterprises and key projects, which has provided strong capital guarantee for tourist attractions, rural tourism, and cultural tourism infrastructure construction.

In June, the Dongying Cultural and Tourism Bureau and Dongying City Finance Bureau jointly issued the "Dongying City to Promote Consumption of Cultural Tourism Consumption incentives" and proposed the implementation of Tourist and tourism companies such as A -level scenic spots, star hotels, specialty catering, tourism products, and other tourism companies. Citizens and tourists in Dongying hold tickets for the A -level tourist scenic spot in the city. Within 3 days, they can enjoy discounts on star restaurants, special catering, tourism commodity companies, dining, shopping consumption; Consumer invoices of commercial enterprises, visit the scenic area where you participated in the event within 3 days, can enjoy ticket discounts. From June to September, the star hotels of the foreign team receiving Dongying Tourism are given in accordance with different standards.

On the occasion of the summer tourist season, Texas City has introduced three subsidy policies for theaters, bookstores, and scenic spots. The theater implemented subsidies, carried out the "one -dollar movie viewing" activity, implemented 100,000 yuan of funds, leveraged social funds to participate together, and stimulated the theater driving effect. Issuing the book Xianghui Men's Coupon, holding online and offline reading promotion activities and book preferential exhibition activities. It adopts the form of full reduction and cash to promote bookstore book consumption, with a total of 500,000 yuan in vouchers. Promote immersive tourism, encourage scenic spots to develop immersive tourism projects, and give such scenic spots a maximum of 300,000 yuan.

▲ Jinan City organizes camping season activities to enrich the Cultural Tourism Consumer Market Jinan Cultural and Tourism Bureau Figures

Strengthen development confidence

The development of the cultural tourism market needs to make articles around the needs of the people, and also establish a linkage mechanism to promote the participation of all parties.

In order to cope with the impact of the epidemic and solve the problems of difficulty in financing, expensive financing, and slow financing of cultural tourism enterprises, Jinan City actively established a platform for banking enterprises and established key cultural tourism enterprises projects and small and medium -sized micro -cultural tourism enterprises. The Bank of Beijing Jinan Branch loaned 1.4 billion yuan for cultural and creative enterprises. At the same time, Jinan has strengthened financial policy support to give 40%of financing expenses for small and medium -sized and micro -cultural enterprises with loans from 500,000 to 10 million yuan. Relying on Lai Commercial Bank set up Jinan Cultural Bank, plans to provide 3 billion credit support to the city's cultural tourism enterprises. Study policy measures to support the upgrading of the cultural industry and tourism industry, and inject strong confidence and motivation into the development of the city's cultural tourism industry.

This year, in order to further release the potential of culture and tourism consumption, in the case of the compression of the fiscal budget, Tai'an's finance still took 3 million yuan in special funds to support the holding of the sixth Tai'an culture and tourism consumption season. Relying on the local "hospitality Shandong Yunyou Qilu" smart cultural tourism platform, "Huyou Taishan" Tai'an Smart Cultural Tourism official platform, organize the city's qualified cultural tourism enterprises to enter for free, issue cultural travel Huimin consumer coupons to the city, attract citizens to participate in the text Travel consumption has boosted small and medium -sized micro -cultural tourism enterprises to increase revenue.

According to the main person in charge of the Tai'an Cultural and Tourism Bureau, in this consumer season, the local area will focus on changes in the heating up of local tourism and surrounding tourism, and incorporate the unified "food, housing, traveling, traveling, purchasing, and entertainment" into the consumer season. Make good use of the policy of benefiting the people to stimulate the city's cultural tourism consumption potential. At present, Tai'an City relies on night cultural tourism consumer gathering areas such as "Taishan Xiocheng · Old Street" to guide the cultivation of "night entertainment", "night purchase", "night food", "night stay", and other night cultural tourism consumption formats to actively create high -quality " "Internet celebrities", strive to promote local economic prosperity and development.

"China Culture News" on August 2, 2022

The 7th version published a special report

"Shandong: Activating Consumption Resources of Consumption Consumption to benefit the people to help enterprises double harvest"

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Responsible editor: Zhang Haining