How should young people pick color pupils?

(Source: Global Shi Shi) "Can Dai Caitong cry?" "What should I do if I am uncomfortable for the first time?"

From July 30th to August 4th, Tmall's healthy "Advanced Bar Pupil School" color pupils were officially launched. For the first time, novice Xiaobai wearing color pupils provided the material diameter, moisture content, wearing cycle to the scene to match the scene, Experience sharing a full set of professional purchase guidelines. Users can enter the Taobao app to search for "how to pick color pupils".

Since the gradual popularization of contact lenses in the 1990s, the development of color pupils has been developing in China for many years. From the initial grid shops, pharmacies, glasses shops to the online flagship store where they are expressing their homes, many young people have a section of "small small small section of small people from" small small people. The story of the color pupil of "daily makeup".

Color pupils are required to wear colorful people with beautiful makeup and wearing colored pupils for face value

According to the "Insight Report on the Trend Trends Trend Trends Trend Trends" jointly released by Tmall Health Union Coco and First Financial Business Data Center, the market size and proportion of 0 degrees of colored pupils increase year by year, 40 % Young people wear colored pupils for face value.

Color pupil products are gradually makeup, loved by young groups. However, as a three types of medical devices that are directly exposed to eyeballs, it is essentially a product that needs to be treated rigorous. Tmall Health Research shows that 37%of consumers do not choose Pupils, and 31%of the first wearers have discomfort because they did not choose the right pupil. "Can't wear, dare not wear, and can't buy" has become the three thresholds for the first time after the young group wearing colored pupils.

Tmall Color Pupils Day Special Line "How to Pick up Puppets" page

To this end, Tmall Color Pupils Day specially launched the "How to Pick" page of the "Puppet Puppet", which the parameters and selection techniques of color pupils such as water content, material diameter, wearing cycles, and color trends, plus professional science popularization knowledge and senior users Experience sharing, helping novice Xiaobai quickly "blindness" to understand the focus of the selection of contact lenses.

In addition, Tmall Health also launched a "advanced, pupil learning" activity on Weibo and Xiaohongshu, recruiting new pupils experience officers across the country, and connecting the campus crowd through the community. At the same time, college students were invited to participate in the science popularization activities worn by science in color pupils, face -to -face and post -00 exchanges of color pupils to buy common sense to help campus crowd avoid pits.

Tmall color pupils invite college students to participate in scientific wearing activities

"At present, nearly 20%of the campus college students who purchase contact lenses on Tmall. We have the responsibility and obligations to go to science -related knowledge to provide professional wearing and selection of knowledge for more young consumers. The user group is exposed to professional knowledge instead of using bad products and then came to "dead sheep to make up".天猫健康总经理陈浩表示，此次彩瞳品类日，天猫联合了Moody、可啦啦、安视优、海俪恩、海昌、视客、Glam up 、拉拜诗、博士伦、 A crowd of industry head brand, including sugar, provides young users with regular, reliable and affordable colored pupil products.

The health science spread of the color pupil industry is gradually turning to the co -creation of the platform and merchants. In April of this year, Tmall Health took the lead in joining the Shanghai Glasses Industry Association, industry brand merchants, and many ebbies experts from the Trina Hospital to jointly release the "Tmall's First Invisible Cosmetics Purchase & Wear Guide"; at the end of May, Tmall Healthy and Healthy With the industry brand MOODY and others, the "2022 China Puppet Industry Guide" was launched; in early June, Tmall Health also launched the "2022 New Generation Consumption Guidelines Blue Book" Essence

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