New value of value+new expression, visit the Yangtze River to let more people "understand China" | Understand China along the Yangtze River -Hubei Qianli Yangtze River Bank

"Understand China along the Yangtze River -Hubei Qianli Yangtze River". Photo by Li Ziyun, a reporter from the Yangtze River Daily

The Yangtze River Daily Da Wuhan Client August 2 (Reporter Ye Jun Lu Yingxue) On July 29, the first seminar of "understand China -Hubei Qianli Yangtze River Bank" -Yi Jingjing Metropolitan City Research Conference was Yichang was held.

At the seminar, representatives of the Yangtze River Daily, Jiupai News, Yangtze River Network, Wuhan Published, Hubei Pictorial, Sina Hubei, a little information and other media units and members of the visiting delegation positive suggestions and suggestions for the construction of the Yangtze River National Cultural Park.

Every time a cultural site or venue, the little girl station is in the place that is closest to the interpreter

Mr. Wang's daughter (second from right) stood next to the interpreter. Photo by Li Ziyun, a reporter from the Yangtze River Daily

"Although I have seen some cultural sites and venues in this visit in movies, television or books before, the feelings after arriving at the scene are completely different. Especially after the explanation of special experts, I strongly feel us. The culture is so splendid and the history is so profound that I have a very strong sense of cultural identity. "Mr. Wang, a member of the visiting group, said.

What makes Mr. Wang feel particularly deep is the performance of the daughter of the second grade of elementary school in the visit. "I did not make a request to my daughter, but every time I went to a cultural site or venue, my daughter was always standing closer to the interpreter or invited experts. Share the understanding and gain after the visit. "Mr. Wang said that her daughter also said-" As a Chinese, as a Hubei, I feel that the Yangtze River culture in China and Hubei is too remarkable. I have to share with my friends when I go back. "

"I think through this 5 -day visit, my daughter has understood and met Chinese civilization and Chinese culture in the subtle way, and enhanced the spirit, bones and confidence of the Chinese." Mr. Wang said.

Senior editors lament that "infiltration, learning, communication and inheritance in the Yangtze River culture is of great significance"

Yu Tantan, a senior editor of the Yangtze River Daily, is talking. Photo by Li Ziyun, a reporter from the Yangtze River Daily

"I have lived in the Yangtze River Basin for more than 50 years, and the cultural context, spiritual connotation, and the value of the times have been visited by the Yangtze River Basin in this way." Yu Tantan, a senior editor of the Yangtze River Daily, who won the first prize of the China News Award twice, said, I participated in the whole process of "I understand China -Hubei Qianli Yangtze River Bank" throughout the whole process. Infiltration, learning, communication and inheritance is of great significance! "

Zhang Xiang, representative of the Chinese Urban Internet Media Alliance. Photo by Li Ziyun, a reporter from the Yangtze River Daily

Zhang Xiang, the representative of the China City News Network Media Alliance, also feels the same. "The four cities and prefectures of Jingjing have their own beauty, and each has its own excitement. Whether in the natural sense, in the cultural sense, there is a very eye -catching Yangtze River culture." Zhang Xiang said, "Along the along The Yangtze River understands China -Hubei Qianli Yangtze River Bank "activity. Through the combination of on -site visits and expert interpretations, and through the vivid spread of the media, it has undoubtedly deepened everyone's understanding, understanding and love of the Jingchu civilization and Yangtze River culture.

Focus on "New Discovery of Value" and "New Expression of Contents", and the reading volume of the event is nearly 80 million

According to preliminary statistics, "understand China along the Yangtze River -Hubei Qianli Yangtze River Bank 'media to read nearly 80 million yuan. And the effectiveness of the promotion method of "new expression".

Badong Wuxiakou. Changjiang.com reporter Lu Shiwen Photo

In terms of "new value discovery", Yang Wenping gave an example. For the first time in Wuhan's visit, the mining area of ​​Wuhan Panlongcheng's excavation area was less than 2%. Opinions, etc., have made the visiting group and the public refreshing, which is very spread.

Focusing on the "new expression of content", he said that through the exploration of live video, pictures, text and other expression methods, this visiting activity solicited the visiting group members, initiated online topics, netizens and other interaction methods, and through the interaction of netizens. The process of continuous production methods, through the spread of various media and various media and the national city news network alliance system, "stimulates the attention and participation of all aspects of the society, strives to allow cultural relics to live, and let history speak."

It is recommended to continue to expand the participation of the masses and further increase the interpretation of experts

Regarding the construction of the Hubei section of the Yangtze River National Cultural Park, the representatives of the participating media made two suggestions: First, during the construction of the Hubei section of the Yangtze River National Cultural Park, it was suggested that government departments expanded the participation of the masses in various ways. "Only by the attention of the masses, the participation of the masses, and the masses feel the charm of the millennium of the Yangtze River, can there be a overall cultural self -confidence in the inner heart." Second, further increase the interpretation of experts and expand through media transmission, and become widespread concern in society. "Expert+Media" is a very good path.

The visiting group came to the Three Gorges Dam. Photo by Li Ziyun, a reporter from the Yangtze River Daily

Participants of the participants said that "understand China -Hubei Qianli Yangtze River Bank" activity "follows the Yangtze River culture Hubei elements, highlighting the excavation of the media from the perspective of the media, and promoting the deep and unique Yangtze culture of Hubei.Highlighting the interpretation of experts with the group, strengthening the experience and inheritance of the youth group, and advocating the participation and promotion of public and network users. It can be said that such publicity practices and work experience are worthy of summarizing and promoting. "Wang Limin spoke.Photo by Li Ziyun, a reporter from the Yangtze River Daily

Participants said that in the next step, we must continue to increase media propaganda to allow more people to understand the significance of building the Yangtze River National Cultural Park, deepen the understanding and understanding of the Hubei Yangtze River culture, and perceive the endless life of the thousands of years of the Yangtze River Millennium Culture., Help build the foundation of cultural self -confidence, let more people "understand the Yangtze River" and "understand China".

【Edit: Wang Yujin】

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