The post -90 twin anchors transformed into housekeeping: the most expensive one, nearly 90,000, a monthly revenue of 700,000 yuan

Jimu Journalist Ding Wei

Video editing Ding Wei

Recently, Shao Gang and Shao Qiang, the twin brothers, became popular on the Internet, and was called "the post -90s boys who love to do housework" by netizens. The brothers originally worked as a network anchor in Hangzhou and entered a million annual income. They are mainly engaged in in -depth cleaning services, and the scope of service has expanded from Hangzhou to Shanghai, Suzhou, Shenzhen and other cities. At present, the monthly revenue of only one housekeeping service is about 700,000 yuan, and the profit is 300,000 yuan. The two brothers who are familiar with the Internet operations, while carried out housekeeping cleanliness, also opened accounts, filmed videos, and made live broadcasts. Shao Qiang introduced that they have now gained nearly 500,000 fans, and the monthly income of online sales is as high as 400,000 yuan.

Twin twin anchors have entered millions of years

In 1990, Shao Gang and Shao Qiang were born in Jining, Shandong. When they were young, they learned Henan Yu opera, dance and martial arts, and later served in a military regiment in a military region for two years. After retiring, the two performed money in performing arts venues across the country to earn money. "I have been to many places, such as the Blue Sky Opera in Wuhan, and the Tianhan Grand Theater in Changsha. Later, the foot was injured during a performance, and there was no way to perform again, so I wanted to transform," said Shao Qiang.

At the end of 2015 and at the beginning of 2016, when the Internet live broadcast was rising, various live broadcast platforms and live broadcast software were all the rage. The two brothers came to Hangzhou, signed a performing arts company, began to do entertainment live broadcast, and moved their talents from the stage to the Internet.

Housekeeping cleaning (picture source: video screenshot)

"Other people broadcast 4 to 6 hours a day, and I will broadcast one night as soon as I broadcast it. From 8 o'clock the night before, I have been broadcast to breakfast the next day." Shao Qiang said that the content of the live broadcast was mainly talent performance. Talk show, martial arts and dance. After persisting for a while, the two brothers' live broadcast results were outstanding, and they became the first place in one live broadcast platform and the second place on another live broadcast platform. "I remember that in the less than a year of entertainment live, the live broadcast flowing reached five or six million yuan. According to the proportion of the time, we can be divided into 40%." The brothers earned the first bucket of life in life. Gold, I bought an apartment in Hangzhou.

With the increase of income, the number of anchors increased, and the increasing competition, the two brothers began to consider transformation. From 2018 to 2019, the two brothers have opened three media companies. However, this time the two of them have not been smooth. "The first company is OK to make money. Lost money, the media company invested a lot, our steps at that time were too big, and the money we earned before was lost. "

The time came to 2020. At this time, the live broadcast of the Internet with the live broadcast of the goods was flourishing. The two brothers with live broadcast experience decided to join the hot live broadcast and bring the goods. "At that time, it was selling snacks online. , According to the five -five division, two people can be divided into 20,000 to 30,000 yuan a day. "Although there are a lot of daily income, the two feel that from entertainment anchors to e -commerce anchors, they lack accumulation in terms of supply, and it is difficult to go further. There is still a big gap in the head anchor. As a result, the brothers began to think about how to transform.

Cross -border transformation becomes a housekeeping brother

Realizing their limitations, the brothers have been looking for entrepreneurial goals. Occasionally, Shao Qiang brushed a short video to clean the shower room online. "At that time, he was particularly interested. Others cleaned very carefully and very carefully. Shao Qiang saw that there were many people in the comment area and asked: "Is there such a service in Henan?" "Is there such a housekeeping company in Shanghai?" "My mother -in -law needs such cleaning. In several comments, the brothers initially realized that housekeeping services may be a blue ocean market and may be the goal of their own transformation.

"I am a soldier, and I have some experience in organizing domestic affairs. I have certain confidence in this regard, but it still takes courage to transform from anchor to housekeeping services." In order to successfully complete the transformation, Shao Gang and Shao Qiang ran to the "high -end high -end high -end" high -end "high -end in the field. Housekeeping Service Company "Training. At first they were simply studying, and they had to pay a certain tuition fee. Later, they began to be employed by mature housekeeping companies, while working as a stealing teacher. Clean range hood (picture source: video screenshot)

After learning, the brothers intend to show their skills, they are going to start the first stop of their careers at a friend's house. A house of less than 100 square meters, from the kitchen, toilet to the bedroom, from the sofa, mattress to the wardrobe, they were cleaned for nearly 12 hours before completion according to the standard actions of previous training. "At that time, there were only two of us, and the order of more than 100 square meters did not dare to pick up, for fear that it would not be done for a day." Shao Qiang recalled.

In the Internet era, they adopted the Internet entrepreneurial method. On May 19, 2021, Shao Qiang sent a video of a cleaning process to the Internet, looking forward to the ringtone of the phone, hoping to fly. However, at first glance, 273, there was no order. The two brothers were disappointed.

A few days later, on May 23, the transfer came. The third video they posted became a popular video of the Internet. "After the popularity, many customers consulted because of the popularity. full". Recalling that moment, Shao Qiang was still excited and lamented the strength of the network power. Later, there were more and more orders. The two could not do it at all, so they began to recruit people and expand the company's scale.

There are more orders need to book half a month in advance

With the increase of orders, the scale of the team has continued to expand, and the team has expanded from the initial brothers to more than 50 people. Shao Qiang introduced that the employees are all between 18 and 32, and a group of young guys have "sanitary". "Most of them are retired soldiers. This line is physical strength and carefulness. Retired soldiers are qualified and disciplined, and they can suffer." Shao Qiang said that as the business scope continued to expand, they used Hangzhou as the field to Suzhou to Suzhou to Suzhou. With Shanghai, on July 18th, Shenzhen Branch also opened its business.

Chunhui is from Huangshan, Anhui, and has worked in the company for half a year. He said that they had uniform clothing and backpacks when they went out, and each backpack was encoded. Chunhui said that the company's business focuses on deep cleaning. What is deep cleaning? Take cleaning the bathroom as an example. The glass and mirror cannot leave the fingerprints and water marks. The customers cannot see water marks after lighting the blue light flashlight. If the customer places an additional placement service, the clothes must be placed according to the color and season, and even refine it to the hanger to keep the distance. The inspection and acceptance of all clean areas are used as the standard with white non -woven fabrics.

Shao Qiang told Jimu Journalists that the current team's service items are mainly based on new houses and the depth cleaning of second -hand housing. Apartments, housing, and villas are involved. The average charging fee is 25 yuan per square meter. Generally, it is completed within a day. "The most expensive one The order is a 2500 -square -meter villa land wasteland. The price of wasteland will be more expensive, 35 yuan per square meter, and the total price will be nearly 90,000 yuan. "

Shao Qiang said that the current business is still mostly needed for the family. The cleaning area is generally between 89 square meters and 180 square meters. The household politics is cleaned alone. The company's monthly operating income is about 700,000 yuan, and the profit is about 300,000 yuan. At the same time, the company will regularly carry out external training business for charging.

At the same time, the experience of bringing goods on Taobao's live broadcast made Shao Gang also smelled new business opportunities -constantly fans to buy clean supplies they used. As a result, Shao Gang also sold products such as stuffing agents and oil sets in online stores. "The income of online sales is large. When it is high, it can reach more than 400,000 yuan a month, and it is about 100,000 yuan when it is low."

Shao Qiang told Jimu Journalists that there are more orders. Customers generally need to book half a month in advance. If in December, it is necessary to book a half month and a half in advance.

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