The new version of the standard is clearer demonstration leader and more accurate

Recently, the Ministry of Culture and Tourism completed the revision of the National Standards for the Tourism Resort Area (GB/T 26358-2022). The new version standard was released on July 11 and implemented from February 1, 2023. The new standard optimizes the chapter settings, and the "general conditions" chapter is divided into "provincial tourism resort conditions" and "national tourism resort conditions" 2 chapters. The respective standard conditions are clearer. The release of new standards has aroused widespread attention and tourism industry. People in the industry have stated that the new standards further condense the consensus of all parties, highlight the characteristics, and have more accurate demonstration and leading role, which is conducive to promoting the high -quality development of leisure and vacation tourism.

Consensus consensus

In 1992, the "Notice of the State Council on the National Tourism Resort Relevant Issues" proposed that the national tourism resort area was trial in local mature places. After 30 years of development, the construction scale of my country's tourism resort has continued to increase, the types are continuously enriched, and the quality has continued to improve. As of now, there are 45 national tourist resorts and 631 provincial tourism resorts. Standard revision in the new development stage is conducive to further condensing consensus and conforming to the new trend of industry development.

Ning Zhizhong, General Planning of the Tourist Center of the Institute of Geographical Science and Resources of the Chinese Academy of Sciences, said that the standard has a guiding and restrained role in the development of the industry. Entering the new stage of development, the construction of tourism, especially the resort, plays an increasingly important role in regional development, spatial planning and ecological civilization construction. The concept orientation of green development, the market -oriented market orientation of Volkswagen tourism, the consumer orientation of quality tourism, and the technical orientation of smart tourism all require a timely response of the tourist resort area standards to better guide and promote the development of the industry, promote the high tourism industry in the new period in the new era, Quality development and better serve the people's needs for a better life.

"The new standard and the 2010 version of the standard are from form to connotation, with both inheritance and changes." Said Wu Dongzhang, director of the Cultural Tourism Research Center of the School of Architecture of Tsinghua University, said that the new standards will lead the market and strengthen the industry's brand consensus. Under the leadership of the new standards, the construction and operation of the resort will be further marketized, and the vacation attributes will be significantly improved; the overall atmosphere and cultural connotation of the resort will be further improved; It will also go to the next level.

Wu Li, deputy director of the Tourism Bureau of Dongqianhu Tourism Resort in Ningbo, believes that the revision provides more directional guidance and more operable standards for the work of the management department of the tourist resort. The new standards encourage resorts to rely on their core resources to create core products. The differentiated design of vacation products is more in line with the reality of the development of the domestic tourist resort area and is very grounded. The new standards not only put forward clear protective development requirements for the environment and resources, but also make rigid index constraints on the core vacation elements, which facilitates the development and construction of the tourism resort and the management department. The new standards also provide a scientific guidance for the development of cultural and tourism integration.

Highlight

The new standard focuses on highlighting the characteristics of vacation, the importance of "living", and highlighting the richness of "swim". The new standard has increased the requirements of vacation room types. House rooms, parent -child rooms, landscape houses, theme rooms and other guest rooms should meet more than 25%of the total room room; increase the types and proportion requirements of high -quality residential accommodation facilities, including well -known domestic brand holiday hotels , International Brand Resort Hotels, Travel Hotels above 4 stars, tourism homestays in Grade A, excellent local brand characteristic accommodation facilities, etc.; No less than 5 categories of vacation products are required to reach high -quality vacation products nationwide With less than 3 items, it offers less than 8 leisure and entertainment activities.

"The new standard has increased more specific quantification indicators, from 13 items to 23 items. Behind these quantitative indicators is a rigorous basic work and extensive collection of opinions. On the one hand The rich practical data, the second is that during the revision process, the compilation team specially solicited opinions, extensively investigated, and repeated arguments around key indicators. "Wang Binshan, member of the National Tourism Standardization Technology Committee Clear, re -construction of light operations, and relaxation of construction.

"The main purpose of increasing quantitative indicators is to break through the inertia of sightseeing tourism and highlight vacation orientation. To strengthen the detailed requirements of vacation demand in terms of vacation supply, to further adapt and lead the vacation market." It is to guide the resort area to correctly understand and pay attention to the construction of vacation products. Resort products are the comprehensive results of facilities, services and activities, and the object of direct consumption of tourists. "Living" is no longer a supporting role in tourism, but the protagonist. "You" is no longer based on "seeing", but is a leisure and entertainment activity that can participate in experience. The resort should focus on sufficient types and quantities.

"The term" culture 'in the 2010 version of the standard only appeared only 5, and about 70 in the term "culture' in the new standard, involving more than 20 standards. The new standard is designed to guide culture and accommodation, catering, leisure and entertainment activities In -depth integration to enhance the cultural heritage of the tourist resort. "Nong Limei, a lecturer at Beijing University of Technology, said that this revision has systematically implanted the integration of cultural tourism and strengthened the role of culture in the development of tourism resorts.

improve development

With the continuous development of Volkswagen tourism, the demand for vacation tourism products has continued to increase, and the requirements for quality are increasing. The new standard is conducive to enriching the high -quality supply of vacation tourism, promoting the high -quality development of the resort area, and better to meet the growing demand for vacation tourism for the people. "Dongqianhu Tourism Resort is one of the new standard draft units. Dongqian Lake is the first natural freshwater lake in Zhejiang Province, known as the" Huaxia's first lake ". Since 2010, Dongqian Lake has launched it. The creation of the national tourist resort, providing a model for the development and construction of the tourist resort, and also contributed experience to the sustainable development of the lake -type tourist resort. " "It is proposed that by 2025, a number of world -class tourist scenic spots and resorts will be built. We have also formulated the goal positioning of the" Cultural and Ecological World Tourist Resort '. In the following, the system upgrades with a quality of quality and explore the new goals of the world -class tourist resort. "

"I believe that under the leadership of the new standards, the industry will better build a vacation industry engine, stimulate the vitality of the market, expand the integration of cultural tourism, highlight the industrial agglomeration effect, and strengthen the comprehensive driving capabilities." Nongli Mei said that the new standard has strengthened the overall overall The requirements of brand images, public services, product quality, service quality and safety operations will promote the improvement of the comprehensive benefits of the tourist resort. The tourism resort has gradually become the core engine of the leisure and resort tourism industry and a gathering platform for multiple formats. Facing the new trend of international and domestic economic development, the tourism resort can take the implementation of new standards as an opportunity to actively play a comprehensive role.

"'Fourteen Five -Year Plan' is a major opportunity period for the development of my country's resort area, and it is also a period of thinking. The new standard provides new development directions for the resort, guides the industry to re -understand the characteristics of the resort, and understand the needs of vacation tourists in depth. Focus on key links such as the holiday environment, vacation products, service quality, and brand influence to promote the high -quality development of the tourist resort. "Wang Binshan said. (Author: China Tourism News Xu Xiao; Editor: Yang Shuo)

Original title: "The new version of the standard is clearer demonstration to lead and more accurate — National Standard (GB/T 26358-2022) that has aroused widespread attention in the industry"

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