Tide Review Agency: "Small Store Economy" is a big cause related to the people of the people

Under the new crown epidemic, many small shops all over the country are disappearing. However, there are still young entrepreneurs who "retrograde" the physical industry track, operating catering, cafes, nursing homes, confinement centers, etc. So, is it a venture or "pit" during the epidemic during the epidemic?

From the perspective of the classification of the national economic industry, the "small shop economy" is mainly attributed to the "life service industry". It is a service activity that meets the final consumption needs of residents, including but not limited to catering, accommodation, housekeeping services (infant care and pension), and nursing. Beauty, education and training, health services, maintenance services, renewable resources, etc.

Xia Xuemin, a researcher at the Public Policy Research Institute of Zhejiang University, believes that regardless of whether the new crown epidemic is in or absent, the small store economy is an eternal existence. As long as it is the rigid need to meet the daily life of urban and rural residents, such entrepreneurial store opening is generally right.

The impact of the new crown epidemic on small shops is manifested in the aspects of revenue, venue rents, and unbearable wages. Some young people choose to return to the county to open a store to save costs. So, should entrepreneurs choose big cities or small counties?

On the one hand, large cities, especially golden areas, are expensive and difficult to hire people, resulting in high thresholds for opening stores, large costs, and huge operating pressure; county rents are low, the cost of hiring workers is small, and the threshold for opening stores is low. On the other hand, large cities have a large traffic traffic, high sales prices, and high profits; county traffic opening traffic, cheap prices, and low profits.

Xia Xuemin reminded that no matter in large cities or small counties, entrepreneurs should carefully analyze the "cost -effective" analysis before opening the store, so as not to lose investment and cause irreversible losses. In view of the fact that the new crown epidemic and its prevention and control measures objectively have a huge impact on the real economy, especially small and micro enterprises, and even threatened the survival of small shops, entrepreneurs should actively adjust their business strategies in the face of difficulties, take the initiative to introduce new new, use offline and online online and online. Combining the marketing model, re -analyze the consumer needs of surrounding residents and target consumers, develop new products, and expand new services.

In July 2020, the seven departments including the Ministry of Commerce jointly issued the "Notice on the Promotion of the" Small Store Economy "to promote the action of the" small shop economy "to make work deployment to further promote the healthy and prosperous development of the" small store economy ". From the perspective of policy, how should all parties help and support the development of the "small shop economy"?

Xia Xuemin said that the "small shop economy" is the end network and "capillaries" in the cycle of the national economic cycle. It is a consumer terminal that directly serves residents' daily life. It is also the basic market for attracting employment and stimulating the living power in the economy.

In response to the current "small store economy", the expensive rents, difficult loans, uneven employee professional skills, and added value of product (service) need to be improved. "Loan project; the local government takes out resources to motivate the property rights party to reduce the rent and reduce the booth fee; make good use of employment subsidy funds, unemployment insurance funds, vocational skills to enhance mobile ledger funds, employee education funds, classify and implement vocational skills training, explore The development of new occupations, new skills, and new special vocational ability evaluation allows low -education workers to obtain national -recognized vocational skills level certificates and effectively improve their labor value. Small shops are allowed to use non -full -time employment, shared employment, and part -time jobs to flexibly solve the problem of labor resources.

At the same time, further relax the conditions of access, optimize the procedures and procedures of the license license, and comprehensively implement the reform of online processing, "first follow -up and then certification", "multi -certificate integration", and "separation of licenses" Reform dividends.

Xia Xuemin called for state -owned enterprises to carry the banner of social responsibility and launch the "small shop assistance plan" as soon as possible. A state -owned enterprise and multiple shops formed a support for the pair. Supporting support makes state -owned enterprises "large arteries" and small shop "capillaries" cross -level Unicom, direct blood transfusion, comprehensive empowerment.

Let us jointly build the economic destiny community of the epidemic era, stir the spring water, and share the dividend of reform and development.

Xia Xuemin

(About the author: Shandong University's 1989 alumni, researcher at Zhejiang University Public Policy Research Institute, consultant of Zhejiang Credit Association, Director of Zhejiang Provincial Corporate Social Responsibility Promotion Association Media Special Committee)

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