Shenzhen: Actively promote the construction of "Shenzhen Pin" to compose a chapter of struggle for deep standard products

"People take food as the sky", in order to allow the people to eat safe, assured, and healthy, build the bottom line of the happiness of people's livelihood. In 2017, Shenzhen City took food safety as the starting point, and proposed that the urban brand construction plan with the concept of "Shenzhen Standard and Quality Demonstration", Shenzhen Pin. Shenzhen, Guangdong Province, holds up the great banner of socialism with Chinese characteristics, adheres to the people as the center, focus on daily life issues that are closely related to the people, practice to enhance the people's sense of gain, happiness and security, and build a new development pattern of Shenzhen Pin. New light is continuously blooming in the journey, allowing "Shenzhen Pin" to escort the "happiness on the tongue" of the whole people, and play the majestic movements of the reform and development of the special zone in the new era.

Create urban brands in the field of high -quality food and promote economic construction in the Greater Bay Area

As a city brand built in the field of food safety strategies and the establishment of deep food standards for Shenzhen, the importance of "Shenzhen Gin" is also evident. It is also a heavy stroke that Shenzhen is in the exploration and development of a new road. Since the first step of the "Shenzhen Pin" has been held down -to -earth since the first step of "Shenzhen Pin" was held since November 13, 2017, "Zhenpin" was held. Although there were thousands of dangers, it was still possible to stop their construction steps. In May 2018, the Shenzhen Municipal Government issued the "Notice on the Implementation of Food Safety Strategy to Establish a Standard Food Standard System for Food Safety City (2018-2020)". Since then Entering the public's horizon and repeatedly expanded influence.

It is currently in a critical period for achieving the great rejuvenation of the Chinese nation, and the Special Economic Zone is an important part of it. In order to actively promote the construction of the Guangdong -Hong Kong -Macao Greater Bay Area, Shenzhen has played an engine. Since the release of the "Food Safety Work arrangements in 2020" in Guangdong Province, the work of Shenzhen Pin is incorporated into the Shenzhen Pinfin System of the Guangdong -Hong Kong -Macao Greater Bay Area by the Office of the Food Safety Committee of Guangdong Province. New carrier of economic development in the Greater Bay Area. Advance the reform with the times, and effectively promote the sustainable development of "Shenzhen Products". It will hold Ganzhou City's high -quality characteristic agricultural products into the Bay and "Shenzhen Pin" evaluation training activities to promote the implementation of cooperation in Jiangshen.

Since the launch of the work of Shenzhen, a total of eight work committees have been held, 500 deep food standard systems have been completed, 368 are released for deep food group standards, and 567 products that have passed 159 companies, including 21 major categories and 136 categories. Variety, covering 172 counties in 96 cities in 24 provinces. "Zhenpin" has settled in Hema, Tianhong, China Resources, Wal -Mart, Renren, Metro, Carrefour, Baijia Yonghui, Yongwang and other major mainstream chain supermarkets. According to incomplete statistics, cumulative sales exceeded 1.6 billion yuan. Innovate the creation of the "Shenzhen Pin" city brand, build another heavyweight city label in Shenzhen, and grind a sword for many years. The brand influence of "Shenzhen Pin" is gradually expanding and gradually rooted in people's hearts.

Shenzhen Tianhong Supermarket "Shenzhen Pin" vegetable sales area

High -quality standards, strictly grasp food safety

"Zhenpin" adopts higher -bearing food standards to target international food safety and quality standards. From the five aspects of product quality testing, environmental testing, corporate system management, product traceability, and base size, we have strictly grasped food safety. Since the development of work, 500 deep food standards have been completed, and 368 standards for deep food groups have been released , Entrusted for the food safety of ordinary people's dining tables. At present, 582 4 -level evaluation system documents have been formulated, and a total of 454 supervision and inspections have been conducted. In food safety work, "uncompromising, unscrupulous, unambiguous", standardized, institutionalized, and scientific work related work, " The safety and quality of all foods in Zhenpin strictly control.

Food traceability can be checked, deepen the implementation of the entire process of supervision

In order to ensure the food safety of citizens, "Zhenpin" ensures that food can be investigated throughout the source, and strictly controlled the control and control from the field to the dining table supermarkets to achieve comprehensive supervision of food breeding, production, and circulation to the consumer field. The quality and safety of edible agricultural products, food additives, and food -related products is the basic guarantee for creating "Shenzhen products". In order to ensure the "safety on the tip of the tongue", "Shenzhen Products" currently achieve strategic cooperation with 209 bases across the country, and and also achieve strategic cooperation with 209 bases across the country. Build the nation's first intelligent command center in market supervision systems, and form a "three network" linkage for inspection, testing, and law enforcement. The "Regulations on the Supervision of Food Safety Supervision of Shenzhen Special Economic Zone", "Shenzhen Special Economic Zone Disables Wild Animal Regulations", "Shenzhen Catering Services illegal Acts Reading Management Measures (Trial)", "Shenzhen Catering Service Food Safety Daily Supervision and Quantitative Municipal Management Regulations" The "Administrative Measures for Food Safety Supervisors" and other laws and regulations such as the "Shenzhen Food Safety Supervisor's Management Measures" builds a legal system in the field of food safety that is in line with Shenzhen.

Help the countryside to revitalize and accurately dock and help towns

With the increasing influence of "Shenzhen Pin", creating a new model of "Zhenpin" assistance, and the effect of accurate docking and assistance is also significant. At present, many companies in Shenzhen have conducted negotiations with Guangxi, Yunnan, Inner Mongolia, Heilongjiang, Hubei, Jiangxi and other places to promote the construction of the source of the "Shenzhen" source, expanding the production and supply chain while helping the local economic construction development. In December 2021, Shenzhen's "Building a" New Model "for" Zhenqin "and exploring the new mechanism of consumption assistance" by the National Development Reform Commission was rated as a typical case of national consumption assistance to help rural rejuvenation in 2021.

Taking Guangxi as an example, the Agricultural and Rural Department of the Guangxi Zhuang Autonomous Region and the Shenzhen Market Supervision Bureau signed the "Promoting Agreement on Promoting High -quality Development of Modern Agriculture" on June 8, 2020 to effectively promote the positive initiative of Guangxi enterprises to the construction of Shenzhen.Promote new leaps and cultivate new potential energy.At present, a total of 152 companies have submitted an application for "Zhenpin". As of March 2022, a total of 37 Guangxi Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen -Shenzhen products demonstration bases were identified. 80 products from 38 companies were rated as "Zhenpin".Read the Lianzi Scriptures and set up Lianxin Bridge.At the level of the counterpart assistance, "Zhenpin" has three basic orientations of industrial assistance, technical assistance and brand assistance through counseling and docking. At present, only Guangdong's "Shenzhen Pin" sales have exceeded 100,000Yuan, helping rural revitalization for economic construction, and expanding new ways to increase income to play a positive role.(Zhang Ruijia)

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