Dongguan Youth Art Season · Hand -made festival 丨 Hand Capital Zhong Peiwen: Shouzheng innovation, let traditional culture "tide" up

Not long ago, a cool and trendy newborn wake -up lion team brushed the circle of friends in Dongguan people. The wake -up team named "Lian Shengtang" is composed of a group of 90 Wanjiang Youth. Since its establishment in 2016, it has frequently appeared on large stages such as CCTV, Beijing Satellite TV, Hunan Satellite TV, Henan Satellite TV, and on various events. Repeated achievements in China, and cooperated with well -known brands such as JD.com and OPPO to show the charm of the South Lion. In fact, in addition to cool lion dance performances, all kinds of wake -ups and dragon boat cultural and creative products developed by Lian Shengtang are also hot. Once each product is launched, it will be sold out quickly. Behind these exquisite cultural and creative, there is a silent hand -made master -Zhong Peiwen, a native of the 90s girl who was born in the 90s.

In 2019, because of the dedication and love of traditional culture by the members of the Liantang Temple, Zhong Peiwen, who was originally engaged in automotive marketing, resolutely joined the Liantang Hall. Innovation! "

After becoming a part of Liantang, Zhong Peiwen, who has done activities and planning experience, is mainly responsible for the development and promotion of cultural and creative products. Because the performance was unable to maintain the normal operation of the team alone, before she joined, Lian Shengtang had launched some cultural and creative products, but there were fewer categories and room for improvement. After joining Zhong Peiwen, he started to "improve quality" and the team members. Under the premise of the tradition, design and development of more products that were loved by young people were designed and developed.

When I walked into the small cultural and creative museums working in Zhong Peiwen, I saw a small space in the small space, and there were various types of wake -ups and dragon boat cultural and creative products. According to her, Lian Shengtang has developed more than 10 models of wake -up, dragon boat cultural and creative products, and has a good sales. It has attracted some brands to cooperate with the development of joint products. "It is a small surprise!"

"To make a vivid lion head ornament, the most important thing is to look at the eyes of the lion head." Zhong Peiwen pointed at a "Taoyuan Sanjie" lion head decoration. Although it is not difficult to color the lion head, it must have full patience and carefulness.

Many lines on the lion head decoration are actually not particular about it. "If the hair on the lion's head wants to be smart and natural, it can only be achieved by using traditional handmade mud carving modeling." Zhong Peiwen introduced that 3D modeling can not achieve such a realistic effect. Although the cost of 3D modeling is lower, they insist on using mud carving modeling. As for coloring, always keep manual.

The combination of this traditional handicraft and modern production technology has not only achieved the details of the traditional craftsmanship that cannot be replaced, but also largely compressed the production cost of the product. "If all of the hand -made mud sculptures are used, the cost is very high, and most people may not be willing to buy it." Zhong Peiwen expressed his hope that through this "traditional+modern" method, letting wake -up lion cultural and creative products entered the home of ordinary people, and then popularized the lion culture.

From design and development to hand -colored, in every link, Zhong Peiwen is treated with ingenuity and carving with both hands. Today, she and team members are still polishing product details to promote product renewal iteration.

Speaking of the "I love Art", which is about to be held in the Dongguan Cultural Museum on August 13, the 2022 Dongguan Youth Art Season Copy Event -the first hand -made festival in Dongguan, Zhong Peiwen was very happy to participate in it: "Give us a handicher A good display platform, so that more people can see our cultural and creative products. Usually we do it silently and rely on ourselves.

She hopes that through the trendy cultural and creative products, more people, especially young people, understand the culture of wake -up lions and dragon boats, and pass the spirit of wake -up lions and dragon boats.

【Related Links】

Come, the first hand creation festival in Dongguan is waiting for

Revisiting time: From now until August 5th

Activity location: Dongmen Cultural Museum East Gate Square

Calling content: Focusing on trendy culture, creative markets, non -relics, hand -made food, coffee culture, hand -made experience, recyclable new creation, leisure camping and other booths, to start merchant recruitment. Get enthusiasts join together to create a beautiful and fun hand -made festival, showing different Dongguan trendy culture.

Contact number: 18029105750 (Teacher Zhong).

Text: Zhao Horizer Intern Liu Kaien Picture: Zhao Horizer Chen Junkai Intern Liu Kaien

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