Shanghai Coffee Culture Week opened on August 4th!"Five -Five Five Shopping Festival" benchmark IP!Yangpu also has wonderful activities

Shanghai coffee culture is here! From August 4th to 18th, see you! The event is one of the 12th benchmark IPs of the 3rd "Five -Five Five Shopping Festival". With the theme of "Taste Shanghai and Lares Love", the coffee culture highlights the "open, innovative, and inclusive" Shanghai city character. The coffee field establishes Shanghai brand, highlights the source of Shanghai, establishes the Shanghai standard, launches the Shanghai index, strengthens Shanghai services, and focuses on creating coffee culture markets, coffee characteristic neighborhoods, coffee theme movies and other activities.

Preferential prices, rich activities limited food, multiple benefits ... Yangpu District will also host the Yangpu Coffee Cultural Festival, ask Nongcha Cup coffee, so good?

Transfer urban temperature

The 2nd Shanghai Coffee Culture Week is led by the Propaganda Department of the Municipal Party Committee, the Municipal Commerce Commission, and the Municipal Cultural Tourism Bureau. The event will plan a series of public welfare activities. IP SHANGHAI will launch the special event of "Drink Cup Coffee, Confession Shanghai" on the official website. Coffee enthusiasts are welcome to express their blessings to Shanghai; the Municipal Civilization Office will hold a "warm in the palm of your hand" coffee cup set volunteer cultural and creative collection activities , Promote "coffee+volunteer" cross -border integration.

Shanghai Modern Food Vocational Skills Training Center will jointly conduct related coffee companies to conduct free barista training for disabled people to create employment skills training platforms for special groups in the city; Meituan teamed up with coffee public welfare brand bear claw coffee, the first in Shanghai in Shanghai, the country Blind cafes help people with disabled people to employment; Nowwa (Norva) Coffee and Shanghai Song Qingling Foundation will launch a "drink coffee to do public welfare" donation activities.

Create Coffee Consumption Festival

On August 4th, the opening ceremony of Shanghai Coffee Coffee Coffee Coffee Coffee Coffee Coffee Coffee Coffee in 2022 will be held in Shanghai Hongqiao Pinhui. On the day of the opening ceremony, Manner Coffee Shanghai will hold a "free coffee drinking coffee in the city" for all citizens, and unite Meituan to complete the first flying ceremony of drones to deliver coffee; NOWWA (Norva) Coffee Shanghai Store will carry out its own cup " Free drinking 0 sugar coconut latte "activities and launching a series of small red books for card linkage; COFE + coffee robots will also hold a" free coffee "event on the same day, and carry out night half -price discounts during the coffee culture week. On August 5th, the hungry Shanghai coffee was exempted from the Shanghai coffee, and a total of 30,000 cups of free coffee would be sent to the citizens.

Platforms such as Meituan, Hungry, Alipay and other platforms will launch a series of preferential activities such as "half -price in the city", "Summer ice drink, Shanghai -limited, large -brand coffee explosive products", "Coffee Freedom in Shanghai"; This boutique coffee brand will also participate in the launch of preferential activities, which will bring benefits to everyone.

Highlighting cultural themes

This year's Coffee Culture Week will hold the first Shanghai Coffee Coffee Cultural Life Festival at the BFC Bund Financial Center on August 13 and 14. The Shanghai Book and Press Industry Association will release the 2022 Shanghai Coffee Cultural Week • Cauxiang Book Fragrant List in Shanghai 20+, linking 75 brand bookstores in the city to launch coffee culture reading exhibitions, conduct online and offline exhibitions, and launch Shanghai Coffee Advertising Photo Exhibition , Cai Xiangshu Xiang in Shanghai and other activities. Yangpu also has a bookstore to participate, namely the Da Yin Book Bureau (Chuangzhi Tiandi Store) and the Public Bookstore.

Caixiangshu Xiang participating in Shanghai · 75 bookstore exhibition list

The Shanghai Grand Theater will launch a special "ballet" coffee bean and host the coffee cultural salon; the Shanghai Museum will host coffee environmental creative activities, coffee cultural and creative experience store consumption coffee, etc. Watch the limited time discount.

In addition, Shao Wansheng will unite many old -fashioned brands to jointly create old -fashioned coffee pop -up shops and new -style coffee cultural innovation with traditional Shanghai, and launch Shanghai -limited creative special coffee.

Strengthen industrial support

On the opening ceremony of the Coffee Coffee Cultural Week, the Hongqiao International Coffee Port Ceremony will be held. Relying on Hongqiao International Coffee Port, through the construction of a coffee import and export service platform for "from beans to cups", promote relevant financial institutions to launch special financial products for coffee trade, establish a series of measures such as coffee trading alliances, and promote the in -depth production of coffee companies to strengthen the industrial layout Increase the influence of the industrial chain, strive to build Shanghai into a new highland of the coffee trade industry, and enhance Shanghai's position and influence in the international coffee trade market.

Hungry, launching the "Shanghai Coffee New Brand Support Plan", which provides orientation such as online, operation, business, traffic, industrial chain, talent training, green environmental protection, and post -epidemic recovery. , Help Shanghai become a source of coffee new products, new services, and new technologies.

On the opening ceremony, Hungry and Xiaohongshu will combine big data to publish white paper in the coffee industry and coffee culture trends. During the event, the coffee series will also be held to promote the exchanges and development of local coffee in China by hosting the business docking and tasting meetings of Chinese and foreign enterprises.

In addition, this year's Coffee Culture Week will also release the Shanghai Coffee Bean Price Index, settle in the "Coffee National Vocational Skills Certification Center", and release "Bafaist National Vocational Skills Standards", etc., further enhance the influence of the Shanghai coffee market.

Implement urban linkage

In addition to the city's first -level coffee culture week activities, eight districts including Yangpu, Pudong, Huangpu, Jing'an, Xuhui, Changning, Hongkou, and Minhang will give full play to the characteristics of the region, and the district -level coffee cultural activities will be held in August to December. Yangpu District will host the Yangpu Coffee Cultural Festival, looking forward to your participation!

This year's Coffee Culture Week combined with more than 1,000 coffee stores in Shanghai, which will distribute 1.5 million sets of 25 specialty coffee cups for citizens to discover coffee cultural characteristics and experience the charm of coffee culture.Passing the blessings of Shanghai and expectations for life, leaving the coffee culture week for a special commemorative.On social media, you can find the exclusive topics and related activities of coffee culture week on platforms such as Douyin, Xiaohongshu, Kuaishou, Bilibili, and participate in the interactive experience.At present, nearly 8,000 Shanghai cafe has become an important window for citizens to experience the major windows of the majority of citizens to experience Haipai culture, urban temperature and quality life. Do n’t forget to check in when you get it when you get it.

Edit: Wu Baixin

Data: Shanghai Coffee Culture Week Shanghai Book Fair Oriental Network

*Reprinted, please indicate the official WeChat from Shanghai Yangpu

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