Shiyan City, Hubei Province: Draw the "Night Weir Picture" to light up the "Night Economy"

Reporter Mao Yiguo Correspondent Zhou Cheng

The reporter recently learned from the Municipal Bureau of Commerce that since this year, the city has innovated the "five batches" to provide a rich "night banquet" from both ends of supply and demand, accelerate the rebound of night consumption, and play its role in the traction of the economic cycle. From January to June, the city's consumer market recovery trend was obvious, and the total retail sales of social consumer goods were 58.61 billion yuan, an increase of 4.4%year -on -year, an increase of higher than the province's average, ranking third in the province.

Focusing on "the people have needed", build a group of night consumption agglomerations. Actively study the specific measures for the development of "night economy": adhere to planning first, combine the actual situation of counties (cities, districts), and designate 61 temporary night markets throughout the city; establish a sound work mechanism, set up municipal "night economy" development Working leadership group, coordinating the various problems that occur in the development of the "Night Economy", counties (cities, districts) have also established corresponding working mechanisms to form a "night economy" with government guidance, market force, professional operation, and multi -party linkage. Development coordination mechanism; strengthen policy support, the municipal government issued the "Implementation Plan on Accelerating the Development of the Night Economy", introduced five measures for the development of "night economy", encouraged shopping malls to delay business, develop the "late night cafeteria", and open up night tourism routes. Among them, Qigu Tianjie has accounted for more than 60%of the daily sales since July.

Focusing on "the main body", a number of night innovation and entrepreneurship platforms are established. At present, 61 people's night markets provide 6,450 shops (booths). The main formats are specialty barbecue, snacks, drinks, tide -playing, trunk collection, etc., driving more than 20,000 directly employment. Wanda Night Market, Qigu Sky Street, Yanlin Night Market and other places launched 24 -hour convenience stores, music meals, tavern, KTV, gym, etc. to meet the needs of young people's diversified consumption at night, driving nearly 10,000 employment. The number of meals in the Golden Praise of Zhangwan District Golden Praise increased by 166%month -on -month, and new recruitment employees increased by 50%. Shiyan Four Gourd Live Gathering Area (Wanda Gourdo Jewelry Street, JD Road Greenson Cultural Street, Shangri -Laullav Culture Street, and Wudang Mall Green Jewelry City) concentrated more than 400 merchants, providing anchor and other night jobs to drive employment More than 2,000 people.

Focusing on "sales and markets", a number of night consumption promotion activities were carried out. Since July, the Municipal Commerce Bureau has organized a three -month "Jingchu Purchase · YE Shiyan" consumer season. Establish a municipal and county linkage mechanism, and the Municipal Commercial Bureau is led to formulate an activity plan, which is carried out simultaneously in 10 counties (cities, districts); optimizing the capital release model, counties (cities, districts) to fully mobilize the enthusiasm of the market entity, and organize their own characteristics Consumption promotion activities. The funds of the event are raised by provinces, cities, counties, and enterprises to fully amplify the leverage effect of funds; carefully planned special activities, such as the beer festival, grassland music festival, grassland music festival, grassland music festival, grassland music festival " Yacht sightseeing, starry sky camping, etc.; Yanlin Night Market, Checheng Night Market held street arts such as dynamic Latin, Chao Kuju, Sichuan opera face change, fire jet acrobatics; "" Wheat Flower Field "," Lighting Phantom "," Non -Rasal Iron Flower "and other night lighting projects.

Focusing on the "tour of the brand", a number of special projects for night tour culture are created. Focusing on the Wudang IP, creating the brand of Wudang Cultural Journey to enrich the diversified supply of tourism products in Wudang Mountain, and a cultural and creative packaging of the Wudang Mountain Temple Fair to highlight the characteristics of night tour. With the theme of "Wudang Wonderful Night", the creative content of Wudang "Eight Immortals" and "Seven Heroes", with the non -heritage culture "Wudang Mountain Temple Fair" as the carrier, and the local non -heritage folk culture as the acting form. The surrounding literary programs are integrated, created, adapted, and upgraded, and launched the "Wudang Mountains Non -Heritage Cultural Temple Fair" night tour products to tourists. Up to now, Wudang Mountain Special Economic Zone has successfully held 4 "Night Economy" non -heritage cultural temple fairs, with a number of passenger flows reaching more than 40,000, which has effectively promoted the development of the "night economy" of the SAR.

Focusing on "purchase is guaranteed", a number of "night economy" development service mechanism is improved. The Municipal Commerce Bureau led the formulation of the "Negative List of Temporary Night Markets in Shiyan City", which clearly specifies the standards of temporary night market behavior in the six aspects of planning layout, management, operational place, environmental hygiene, food safety, supervision and management, etc. ; Maojian District, Zhangwan District, Shiyan Economic and Technological Development Zone and other places formulate emergency plans to scientifically deploy night market supervision and rescue forces; ", Build a night market righteous police station; set up a team of public security patrols and civilized persuasion guidance teams in Fangtan Township, Zhangwan District to assist in maintaining the order of night market operations; Golden Ritzer Night Market merchants signed the" Night Market Management Convention "to jointly promise" integrity operations without disturbing the people without disturbing the people. ", Actively designated the outer plans and paved red carpets to avoid ground pollution.

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