Internet celebrity "artifact", have you ever entered the pit?

Recently, the author has paid attention to several accounts for evaluation experiments on the short video platform. The content inside is to help everyone identify the real situation of net red products, that is, to help you compare the "seller show" and "buyer show". If the gap is too big, you can help netizens "avoid pits" and save money.

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Buy some strange and weird useless products on the Internet, which may be the online shopping experience everyone has had. Even the author who has rarely shops online has not been spared to enter a few times. Once I saw a "mini -jack" on the Internet, which can easily increase the furniture and let you clean it to the dirty things under the furniture. After watching the video, I shouted that this is what I want. I quickly placed the order, but after sending it, I found that it was not as easy to use in the video, and it was almost impossible to use it. Not to mention my wife, I will buy some alternative "artifacts" every three differences. For example, I bought a fork for the child to eat corn and insert it on the two ends of corn so that I will not stain it in my hand. The first reaction after seeing this "artifact" was that the two steel needles looked too dangerous, and they would hurt their children if they were accidentally used, so they quickly threw them. As for universal rags and mop these, she bought countless countless, most of them were not easy to use, and in the end they were either idle or thrown away. Network Diagram

The price itself is not expensive. It is not easy to find it once or twice. Even if it is thrown, everyone is only smiling at most. Few people will find merchants to return the goods to defend their rights. However, if you calculate all the "artifacts" you bought over the years, you may spend a lot of money.

The "artifact" of Internet celebrities is not a rigid need. Generally, no one will take the initiative to search them. Some products cannot even call their names. The reason why they can enter our field of vision is to a large extent relying on self -media promotion and marketing. Many products are really interesting. They can pay attention to the needs of some corners and corners in our lives, and they have not even thought of. In a sense, it can be said to be an active creativity of "supply side", which adds to life. Some of the "little luck". But over -marketing, exaggeration, and even false publicity, this has touched the red line of the market. Some "artifacts" are innovative at first glance, but it is actually a "pseudo -innovation". It is not only practical, but also creates a lot of garbage and wasted resources.

Network Diagram

The evaluation experiments made from the media can help us distinguish some exaggerated publicity or false publicity, but these accounts of the evaluation themselves also participated in the marketing of goods. For example, you only need to see that these accounts have a purchase link in the video. The results of the evaluation are often "recommended." To let everyone truly avoid the pit, we still need a platform and management department to explore more effective regulatory methods. Not only to help everyone save money, but also to discover those really easy -to -use "creativity" and benefit everyone.

Planning: Chen Jun Fang Wei

Comment: Xu Xin

Hand -painted: Zhang Dandan

Video: Shi Zhuoyi

Dubbing: Li Ziyi

Produced: Daily Chamber of Commerce and Rong Media Center

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