Hong Kong media: Chinese Hanfu, no longer just culture and feelings

Hong Kong's "Asian Weekly" August 1 article, the original title: The TV series "Menghua Record" set off the Hanfu boom Liu Yifei Liu Yifei retro and showed the soft power TV series "Menghua Record". This work that Liu Yifei and Chen Xiaoye served as the male and female protagonists were the elegant atmosphere of the market in the Northern Song Dynasty. Among them, the most striking clothing was the costumes of the characters in the play. The shape of the play is based on the portrait of the Song Dynasty characters, showing a simple and light elegant style, creating a light and elegant aesthetic mood, and successfully aroused a wave of consumers to buy Hanfu.

From niche to highly sought after, Hanfu culture won a beautiful "turning battle". Many merchants have seen business opportunities from it. From Xiaohongshu to Taobao and other platforms, the labels of "Menghua Record the same model" and "Song system Hanfu" have taken the popularity of Hanfu heat and film and television dramas in recent years as an important symbol of traditional Chinese clothing culture Constantly emerging. From 2016 to 2019, the number of Chinese Hanfu enthusiasts has maintained a high -speed growth rate of more than 70%for 4 consecutive years. In 2021, it exceeded 6.8 million, and potential users exceeded 400 million.

In recent years, Chinese Hanfu has entered a peak period of reform and practice. It is no longer just performance, but hopes to absorb the essence of traditional Hanfu, transform into the daily life of today's office workers and life, or show the Chinese nation on some important occasions. Cultural heritage and unique sense of ritual.

The revival of Hanfu culture not only drives the development of the Hanfu industry, but also allows more people to see the cultural symbol carried by the elements of Hanfu. As the application and tribute to the elements of Hanfu, in recent years, the style of "new Chinese -style wear" and "national tide" is committed to highlighting traditional elements in modern clothing. This gentle rejuvenation Hanfu is more adaptable and in line with people's daily life, and is also accepted and sought after by more and more young people.

An area that cannot be around in the "Hanfu Economy" is Cao County, Heze, Shandong. There are more than 2,000 Hanfu and upstream and downstream related companies in Cao County, more than 600 original Hanfu processing enterprises, and more than 18,000 online stores, covering multiple e -commerce platforms. Take the online shopping and Hanfu hot air outlets, Cao County has changed from poor counties to rich counties in just 10 years. Hanfu is no longer a kind of niche culture and feelings, and has become the pillar and reliance of industrial survival.

The excitement of "Menghua Record" is the carefulness to re -engraving the Hanfu of the Song Dynasty. It is not a mess, but a very delicate, showing classical beauty, and bringing rich inspiration to modern "creative transformation". It successfully made a strong needle for the Chinese Hanfu industry. This drama has gone abroad and has aroused heated debate in the audience in South Korea and Malaysia, and has successfully rejuvenated China's soft power. (Author Wang Kexin)

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