Shandong: Overseas Warehouse Construction is a small and medium -sized enterprise to break the game

The picture shows the overseas warehouse built by Linyi Mall Group Co., Ltd. and the cooperative dealer Xingmei Liya in Indonesia, which has the functions of warehousing and exhibition halls. (Reporter Ji Wei)

Niu Xinjuan, who is engaged in foreign trade business, has always wanted to sell his own agricultural machinery abroad in the past two years, but due to the impact of the epidemic, some foreign exhibitions will not be able to go, and foreign businessmen cannot enter. Thanks to the overseas warehouse construction of Linyi Mall Group Co., Ltd., Niu Xinjuan's products can go abroad. "With overseas warehouses, it is equivalent to opening the exhibition hall to the foreigner's door." Niu Xinjuan said.

Small and medium -sized enterprises are challenged to go to sea

On the afternoon of July 26, Niu Xinjuan, the foreign trade business manager of Shandong Yilit Electromechanical Equipment Co., Ltd., logged in to the online conference room. At this time, there were 146 participants online, including both Linyi local enterprises and Pakistan, Kenya, South Africa. Merchants. Niu Xinjuan participated in the online docking meeting of the Linyi Mall Engineering Materials Market in April. On the first day, he established a contact with four overseas customers, so this time he also actively signed up for participation.

Since the epidemic of new coronary pneumonia, Niu Xinjuan has been headaches for expanding overseas customers. Being able to participate in the Linyi characteristic industries on the day of the Linyi characteristic industry to open up an overseas market docking meeting (agricultural machinery and agricultural hardware), so that she has a lot of confidence in the future foreign trade business. "After the docking meeting, the product will be transported to the overseas warehouses of the three countries. Customers can experience the product on the spot, and the probability of transaction is much higher." Niu Xinjuan said.

"In the past, the business department would take us to participate in many cross -border exhibitions, sometimes participating in large -scale exhibitions such as the Canton Fair in China, and sometimes inviting foreign companies to come to Linyi to participate in the expo. But now because of the epidemic, these channels have been affected by varying degrees." Niu Xinjuan said Within a few years of the company's establishment, the customer resources accumulated are not rich.

Offline communication is blocked, and online intercourse is a good alternative, but in Niu Xinjuan's view, if it is just a simple online communication, customers cannot see the product and it is difficult to place an order. Some companies will put advertisements on cross -border trade platforms, but such advertisements have been invested more and belong to passive customers. It is difficult to say how the effect is.

Domestic manufacturers can also participate in some overseas exhibitions through the "participating exhibition" model, that is, hire a local to be familiar with corporate products in advance and promote it at the exhibition site. "Aside from the effect, we have calculated the cost of" participating ", the booth fee is tens of thousands of yuan, the sample transportation is about 10,000 yuan. Essence

With the help of external power to build an overseas ware

There are similar troubles, not just Niu Xinjuan. There is a exhibition hall in the Linyi Mall Engineering Materials Market. In the past, more than a hundred local companies showed their own products. The market regularly invited foreign merchants to visit and purchase. This is a good overseas market expansion channel for a large number of small and medium -sized enterprises. However, in the past two years, it is limited by the epidemic. It is not convenient for foreign businessmen to come to Yiyi. The role of the exhibition hall has been greatly reduced. Local enterprises have handled refund.

"Enterprises need to explore new roads, especially the foreign trade business of small and medium -sized enterprises require innovation methods." When talking about retirement, Wang Quan, deputy general manager of Linyi Mall Engineering Materials Market, has gradually stepped out of the helplessness.

The Linyi Mall Engineering Materials Market was jointly established by several local companies in Linyi and was a foreign trade service platform. Since the beginning of this year, the market has cooperated with overseas companies to establish overseas warehouses to provide customer docking and product display services for local foreign trade enterprises in Linyi.

The engineering material market is a partner named Xingmai Li Asia in the three countries in Southeast Asia. The partner has a business center and warehouse in many countries in Southeast Asia, and has established a relatively complete customer relationship network. Through cooperation, Xingmai Liya has obtained the stable supply of Linyi City, and the manufacturers of Linyi have expanded customers with the help of Xingmai Liya's commercial network. "Including Pakistan, Kenya, and South Africa, they all adopted a model of cooperation with local merchants to open up a new way for domestic manufacturers." Wang Quan said.

At the online docking meeting in April this year, Wang Quan invited 67 local companies in Linyi to participate. In the establishment of Pakistan, Kenya, and South Africa, which established overseas warehouses, more than 200 local cooperative companies invited more than 200 merchants to carry out supply and demand docking. Essence The intention of the intention reached at the docking site exceeded $ 7.5 million. Niu Xinjuan's grass cut machine, sprayer and micro -cultivator, etc., were out of the country with the help of this docking meeting.

"After the docking meeting, we will gather the products of these enterprises to the overseas warehouses in these three countries. Since the business department subsidizes foreign trade service providers, we will not only provide online docking, but also in the operation process. Overseas warehouse display products and other services, and also provide a cubic meter of free shipping services for each company. "Fu Haibin, deputy general manager of Linyi Mall Group Co., Ltd., told reporters that after the online docking Organize personnel to conduct live broadcast and market research, so that Linyi enterprises can grasp the demand for overseas markets.

The group is gradually becoming the norm

By building overseas warehouses, foreign trade service companies have helped domestic enterprises to run into overseas markets. It has gradually become normal in Linyi City.

At present, Linyi Mall Group Co., Ltd. is still planning three special matchmaking meetings. August is Pakistan, October is South Africa, and November is Kenya. At present, many Linyi local enterprises have received applications. At the same time, the company also cooperates with a Southeast Asian enterprise to establish overseas warehouses in Thailand, Myanmar, Cambodia, and Indonesia, and tried to carry out centralized product promotion locally.

Relying on the rapid development of the China -Europe trains, Linyi's building materials, machinery and labor insurance supplies were successfully sold to Europe. However, the first overseas warehouse still focuses on warehousing functions. "A group of overseas warehouses we established this year focused on the integration of exhibitions, mainly to help SMEs expand the market along the 'Belt and Road'." Fu Haibin said.

The reporter learned from the Linyi Mall Management Committee that at present, Linyi City has deployed 13 overseas malls and overseas warehouses, and the overseas marketing network has been continuously improved. Among them, the first national -level overseas trade logistics economic cooperation zone -Hungarian China -Europe Trading Logistics Cooperation Park, more than 180 enterprises, and overseas Linyi Malls such as Guada, Pakistan, Giida, Saudi Arabia, and Nepal have also been put into use. And Daling Village, Lantashan Street, Lantashan District, Linyi City, established overseas warehouses in Kenya, making foreign trade business.

"For foreign trade vendors, overseas warehouses are like a forward base to store ammunition for the pioneering and storage of overseas markets." Zhang Zhiyong, director of the Daling Village Committee, told reporters that if the car accessories and automotive supplies they operate are It takes a month to several months to get the goods. If you do a good job of market research and prepare the products that are suitable for marketing in overseas warehouses, you can better serve overseas customers. Therefore, many powerful companies have begun to choose the site overseas to prepare to establish overseas warehouses.

Source: Volkswagen Daily

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