American media: How to turn you into a lifelong customer for "anti -aging" industry

The Walks News Network on July 28th, the original title: How to turn you into a lifelong customer, we have learned to pretend to praise the old women, but we have never learned to accept the natural process of their skin. This creates a tens of billions of dollars in cosmetics and skin care industries, which specifically helps people (mainly women) to maintain young, or at least look young.

According to data from Euro Rui Information Consulting Co., Ltd., in the United States alone, the size of the anti -aging market increased from US $ 3.9 billion in 2016 to $ 4.9 billion in 2021. During the same period, the global anti -aging market increased from US $ 25 billion to nearly $ 37 billion.

Over the years, advertisers have been changing around aging. In the 20th century, the advertisement was full of warnings -when you get old, the man in your life will not love you anymore, you must be younger than your husband. In recent years, the slogan has become more enthusiastic. In 2017, Amanda Haz wrote in the New York Times that the advertisement no longer said "hiding wrinkles", but instead replaced it with "brighter and healthier skin". It did not deny the passage of time, but to reverse this phenomenon. This will make you feel the best state at any age.

Regardless of the words, the goals are the same: remind consumers that they are uncomfortable with aging and urge them to consume. The concept of re -packaging anti -aging in a healthy name is actually "new bottles of old wine".

There are also many bad voices for men who get older, and the male skin care market is also growing. However, considering the tradition, the development space of the male skin care market is still relatively limited.

The survey showed that women expressed their concerns about getting older when they were young, and began to take measures to fight aging at the age of 20 to 30. In fact, compared with young women, older women are more satisfied with their physical conditions.

Women are worried about aging when they are young, which helps commercial companies increase sales. Kerra Virina, the manager of the beauty and personal care industry of Ou Rui Information Consulting Co., Ltd., said: "The target customers of anti -aging products are getting younger and younger. Now they are about 25 years old. When they are, they will have a lifelong customer. "

In addition, anti -aging beauty products are usually very expensive. A survey shows that the cost of women spent about 225,000 US dollars in her life, one/4 of them were spent on their faces.

For most people, women's ways to obtain appearances different from age are unimaginable and require expensive beauty processes and products. However, aging is basically not related to the cosmetics or skin care products on the face, and it is more related to smoking, drinking, and genetic factors.

Velaine said: "My point is that a product will not solve the problem of aging." Each company also understands this, which is why they often sell different products to you.

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