Behind the fire of "Lone Moon", Happy Twist is difficult to get rid of Shen Teng Ma Li's "dependence"

Radar finance produced | Meng Shuai editor | Shenhai

In the summer file, the "Shenma combination" came again! Following "Charlotte's Trouble" and "Shy Iron Fist", Happy Twist once again sent the box office bomb to the audience. At present, the box office easily exceeds 1.1 billion. After the release, the box office has accounted for about 90%of all the total box office of all the movies on the same day after being released.

Happy Twist, who started the drama, has always had a movie dream. Since "Charlotte's Trouble", Happy Twist has created a number of film works with a number of 1 billion+box office, which has also become a star label in the domestic film market.

The happy twist who successfully joined the film market from the drama, but the road of capitalization was a bit bumpy. In 2015, Happy Twist landed on the New Third Board, becoming the "first share of Chinese drama". Subsequently, Happy Twist intends to sprint A shares again, but failed to succeed, and then passed from the New Third Board to end his listing journey.

Although the happy twist has won the actors such as Shen Teng and Ma Li, other actors under the happy hemps do not have the popularity of "national", and Shen Teng and Ma Li did not hold the shares of Happy Twist. Happy Twist is facing the risk of head artists. In addition, the "Happy Twist Products" movie that is difficult to discern in the market has also affected the reputation of the happy twist brand.

Happy Twist's "Movie Dream"

In the summer season of this year, Chen Sicheng, who created the Tang Dynasty's universe in one hand, did not rely on "Mozart of the Outer Space" to detonate the film market. The "Lone Moon" produced by the happy twist became a rescue of the market.

On July 29, "Lone Moon" officially landed on the mainland theater line, breaking the single -day record of domestic films in the Mainland film history. For less than four days, "Lone Moon" rolled up the box office of more than 1.1 billion yuan, successfully awakening the long -awaited film market. Different from the previous pure comedy movies of Happy Twist, the recently released "Lone Moon" is adapted from Korean comics of the same name, mixing comedy and science fiction, bringing a absurd and interesting story to the audience.

In fact, the happy twist established in 2013 before becoming a strong competitor in the film market, it started to start by the drama. Since its establishment, Happy Twist has launched classic drama works such as "Somali Pirates", "Rotating Carmen", "Earl Ulong Mountain", "Charlotte Trouble", etc. At that time Floor.

In 2012, Happy Twist appeared on the Spring Festival Gala stage for the first time. Two sketches starring the two of the happy twist actors, "Today's Happiness" and "Skynet Restore", made Shen Teng, Allen, Chang Yuan and other twist actors be well known to more audiences. In 2013, Shen Teng and Ma Li were on the Spring Festival Gala for the first time. Since then, the two have repeatedly appeared in the Spring Festival Gala. The "Shenma Group" has successfully captured a large number of audiences, and the happy twist has further moved towards a broader mass market.

The real turning point of happy twist happened in 2015. At that time, the happy twist who saw "Taiyu" sold the potential possibility, so the happiness twist decided to enter into the drama market for many years of experience and the popularity of the Spring Festival Gala. Movie market.

In 2015, the first film "Charlotte Trouble" of Happy Twist came out, and won the box office of 1.444 billion yuan in one fell swoop, becoming the dark horse of the National Day. In fact, before the release of "Charlotte Trouble", the industry's market expectations were not high. At that time, the film players who seized the National Day with "Charlotte's Trouble", including "Hong Kong" that Xu Yan's self -directed and self -directed "Hong Kong", "Nine -Floor Demon Tower" adapted from "Ghost Blowing Lantern" novel, but the final production cost was only more than 20 million "Charlotte Trouble" successfully broke through with excellent quality.

Since then, movies such as "Donkey Water" and "Shy Iron Fist" have allowed Happy Twist to gain a further foothold in the film market. Many movies that are controlled by happiness and participating in the investment have achieved good reputation and box office results.

In 2018, the movie adapted from the drama of the same name "Li Cha" in the same name "Li Cha" encountered word of mouth Waterloo. The "Aunt Li Cha", which was originally changed by classic drama and the original class, was only 4.6, and the market performance failed to reach the industry's expected 2 billion yuan box office, and finally ended with a score of 604 million yuan.

In the past few years, the number of movies with the main control of Hempot has declined significantly. In 2019, Happy Twist produced "Half of the Comedy", and then Happy Twist became "calm". It was not until the Spring Festival this year that "This killer is not too calm".

After many twists and turns, the road to capitalization

With the recognition of a number of film works in the market, the box office has repeatedly achieved the happy twist, and it also tries to show their fists in the capital market. smoothly.

In April 2003, the director Tian Youliang, the reporter Yu Kai, and the architect Zhang Chen invested 100,000 yuan each, and established Beijing Free Element Film and Television Culture Communication Co., Ltd. This is the earliest prototype of happy twist. A year later, Tian Youliang sold the company's 100,000 yuan shares and left. In 2012, the "free element" was officially renamed "Happy Twist".

When Happy Twist has not yet fought on the big screen, the net profit in 2014 was only 39 million yuan. In 2015, only one "Charlotte Trouble" created a revenue of 190 million yuan for the happy twist, which accounted for more than half of the total revenue of the year of the year. 243%. East Feng, who took his debut "Charlotte's Trouble", was successfully listed on the New Third Board in 2015, becoming the "first share of Chinese drama", and the valuation of happy twist rose from 300 million yuan to 5 billion yuan.

However, the ambition of happy twist is not stopped. In 2017, "Shame Iron Fist" allowed Happy Twist to take a box office of 2.213 billion yuan. Happy Twist's revenue of that year reached 860 million, an increase of 194.52%year -on -year, and the profit soared 441.81%to 389 million yuan. In the same year, the happy twist wants to sprint A shares and start the GEM IPO. However, the next year, Xingxin Twist retracted the IPO listing application due to the proposed equity structure.

In May 2019, the capitalization road of happy twist failed to go to a higher level, but was delisted from the New Third Board. In response, Happy Twist issued an announcement explaining that the delisting was due to the need to further cooperate with the company's development strategic planning. In September 2020, there was news on the market that there was a plan to go to the United States to go public in the United States, but the subsequent journey to the market was no news.

Tianyancha showed that Happy Twist had received 9 rounds of financing. The investors behind the multi -round multi -round financing include the China Cultural Industry Investment Fund in the era of Dragonfly FM, Luo Ji thinking, and the Micro -shaped era. Kun Yan Capital and so on, but since Kunyan Capital made the last round of investment in 2019, Happy Twist has not received financing in the next few years.

It is worth mentioning that in October 2018, the second largest shareholder of the China Cultural Industry Investment Fund of the second largest shareholder of Xingxin Tomana will transfer 11.33%of the equity of Happy Twist held in their hands to the price of 612 million yuan.

"Teng content" is the standard for the quality of happy twist works?

Happy twist has popular Shen Teng, Ma Li, Shen Teng and Ma Li have also become the pillar of happy twist. With a number of happy twist works, Shen Teng and Ma Li successfully achieved the transformation from the stage of the drama to the movie screen. The two also became the "box office medicine" in the domestic film market.

According to the professional version of Cat Eye, Shen Teng's cumulative box office currently starred in about 23.3 billion yuan. As far as the domestic film market is concerned, Shen Teng's box office gold absorption ability is second only to Wu Jing in the male actor list, and the latter currently cumulative movie box office is 28.6 billion yuan.

Mali in the "Shenma Group" topped the top of the domestic film market actress with a cumulative box office of 1.3328 billion yuan, and "Black Widow" Scarlett Johnson, "Early Girl" film spokesperson Bai Lily, Sanjin Film Zhou Dongyu after Zhou Dongyu , 85 Hua Yang Mi and other popular actresses were thrown behind.

Radar Finance has noticed that although Shen Teng and Ma Li are now the "golden signboards" of happy twists, the two have not appeared in the list of shareholders behind the happy twist. Two "box office blessings" leave a certain hidden danger. Tianyancha shows that the Happy Twist Company Beijing Happy Twist Entertainment Culture Media Co., Ltd. is Zhang Chen as the legal representative and chairman. Zhang Chen holds 54.74%of the shares, and the Chinese Cultural Industry Investment Fund (limited partnership) holds 15%.

Last year's New Year's Eve, "Li Mao's Playing Prince" starred in the theater line, starring Ma Li and Chang Yuan. Many viewers thought it was a movie produced by the happy twist. Prior to this, movies such as "Warm Hug" and "Never Falling Hotels" and other movies were also labeled by the actors who had a happy twist, and they were also labeled by audiences who did not know the truth.

However, these true and false movies have made Shen Teng, who are not much of the show during the publicity, as the focus of publicity. For example, Shen Teng appeared in "Warm Hug" for about 10 minutes, but stood in the movie poster. The location; "Nobita Hotel" is even more exaggerated. Shen Teng, who appeared in the movie in the form of a humanoid, was hung up by the filmmaker's title, which made many audiences say that they were deceived.

Although the aforementioned movie is not a righteous work of twists, but because there are many artists who have signed a contract under the participation of the contract, the real and false happy twist works make the audience confused. Essence

Because of the high national degree and market recognition of Shen Teng and Ma Li, the "content content" has become one of the basis for many audiences to test the quality standards of happy twist works.

Radar Finance combed and found that among the 7 films that have been released at the current happiness, the "Charlotte Troubles" starring Shen Teng, "Shame Temple", and "The Richest Man of West Hong City" have achieved 1 billion+, or even even The box office score of 2000 million; although Shen Teng's "Donkey Water" has a good reputation, he only won 172 million yuan of box office; while Shen Teng's "Aunt Li Cha" played in the appearance, he encountered reputation and box office. The double folding halberd; even the 2.6 billion "This killer is not too calm" for the Spring Festival, because Shen Teng did not participate in the performance, it was not regarded by the industry as the head competitors during the schedule.

The film industry practitioners pointed out that the current signboard of happy twists is still the two head artists of Shen Teng and Ma Li. The box office appeal of other artists such as Allen, Changyuan, Wei Xiang, and Huang Caulun still has a large gap compared to the former.It is difficult to carry the heavy responsibility of the box office alone.However, excessive dependence on Shen Teng and Ma Li's actors are not conducive to the development of happy twist brands, and it is also easy to make the works of happy twist lack freshness, which makes the movie restricted in terms of human settings and plots.After the release of "Lone Moon", there are currently only the "Super Family Family", which has the only previous Spring Festival and withdrawn from the Spring Festival.It has dozens of drama IPs and hundreds of signing actors. Whether it will try to embrace the capital market again, radar finance will continue to pay attention.

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