Misplays competition, resource aggregation, iQiyi literature IP film and television ecology gradually become

On July 22, the new forces conference of iQiyi Literature was held in Beijing. Iqiyi Literature reached in -depth strategic cooperation with Northern Literature, established the "iQiyi Academy", and released a new brand plan -Northeast New Literature, which aims to establish the author's creation model of "Internet platform+professional literary institutions". Provide young writers with support from the dimensions of funds, exchanges, and resources. At the meeting, the "Yunteng Project" launched by iQiyi in 2017 was upgraded again. The "Yunteng Plan S" will link the head of the head IP author and the head film and television company to jointly create a boutique film and television content. On the same day, the "Northeast Literature" channel was also launched on the iQiyi Novel App, including the completion and serial works of a number of emerging writers.

Earlier, the iQiyi Novel APP added the "script" channel on June 29 for professional authors and public reading studies to create industry script sharing. "While helping the industry to cultivate outstanding screenwriters, the iQiyi platform will gather a lot of talents, and the value behind this cannot be ignored." Yue Jianxiong, vice president of iQiyi and general manager of literature, told the Variety Daily.

Release the New Literature Plan of Northeast China, establish the iQiyi Academy, upgrade the Yunteng program, and the launch script channel. From the recent series of iQiyi's recent actions, it can be seen that iQiyi literature IP film and television roads are getting clearer and clearer. A series of explorations are all showing fertile soil for the screens of good stories.

"Internet platform+professional literary institution"

Author creation mode

On July 22, the data released at the new forces of iQiyi Literature showed that the number of users in 2021 reached 502 million, an increase of 41.45 million from 2020, accounting for 48.6%of the total number of netizens in 2021. The adaptation of the network article accounted for 60%of the Baidu Index TOP20 episode in 2021, the adaptation of the web article accounted for 80%of the cat eye heat list TOP10 episode in 2021, and the adaptation of the webmons accounted for 63%of the new youth anime in 2021.

In recent years, the film and television works adapted from online literature have repeatedly set off a wave of chasing drama, but there are still problems such as insufficient supply and quality of high -quality content in the market. At the same time, factors such as long -quality content creation cycle and relatively limited monetization channels have also affected the enthusiasm of netwers. As Yue Jianxiong said, online literature has entered a new stage of diversified development of all flowers. The cooperation between iQiyi and northern literature is to establish the author's creation model of the author of "Internet Platform Joint Professional Literature". On the one hand, it can inject fresh blood into the talent market of online literature; on the other hand, it can also explore the talent training model for the industry. Provide a reference for landing cases.

According to iQiyi, iQiyi plans to incubate at least 5 S -level works from the author's works of the Academy of Literature each year, and to achieve at least one film and television transformation of the author's works of the school each year. At the same time, the iQiyi Academy also provides a series of writer benefits: the writer can get at least 50,000 yuan of creative insurance during the creation of the writer. Exchange activities such as the meeting, IP Wind to Forum, theme creation contest.

In addition, the "Northeast New Literature" brand launched by iQiyi Literature and Northern Literature can provide creators with professional training guidance, diversified communication activities, and healthy and perfect incentive mechanisms and monetization channels. Thinking ability and enthusiasm. Yue Jianxiong said that many film and television works made by iQiyi before are related to the land of the Northeast, such as spy war and Northeast comedy. Beginning with the new literature of the Northeast, iQiyi must explore more in the excavation of regional culture and promote mutual achievements of outstanding works and regional culture.

The author's creation model of "Internet Platform Joint Professional Literature Institution" provides a new model of literary websites+literary magazine dual -platform incubation for writers' works, creating a new channel from literature to film and television. New fusion of type literature. "This model will have the opportunity to reconstruct the new ecosystem of online literature. The follow -up focus is to tap the outstanding works for film and television development." Yue Jianxiong said.

Help writer's works

The first film and television adaptation

With the gradual maturity of the online literature market, the "Matthew effect" of the head authors is becoming more and more obvious, and IP adaptation resources are more aggregated to writers who have successfully adapted from film and television works.

"In the process of IP film and television advancement, we found that many excellent writers' works have no chance to be discovered by the film and television party. Most of the platforms or film and television companies only look at the past data." Yue Jianxiong said that the Yunteng plan launched by iQiyi is very good This problem has been solved, and many writers' works have been adapted from film and television.

Since 2017, the iQiyi Yunteng plans to continue to upgrade the business model. The newly upgraded "Yunteng Plan S" has more advantages, and the author's implementation of contract signing+sharing, the author's income is guaranteed; Cooperation is more flexible. "Change of the business model will reduce the cost of the platform and increase the conversion rate at the same time." Yue Jianxiong revealed that as of now, the Yunteng plan has released more than 300 books, and the standard IP has reached about 150. 56 online dramas that have been launched, including 12 of them with more than 10 million yuan, more than 54 million yuan in the box office of "Medical Concubine"; 54 online movies, of which more than 17 million in the box office of "Wolf Eagle" Yuan.

Among many online literature works, which works are suitable for film and television adaptation? In the long -term exploration, iQiyi summarized a formula for IP literary formulas, which will be adapted from the potential of adaptation (good stories of film and television), traffic foundation (community and external traffic), content reputation and content and reputation of content and content. The three dimensions of influence (community, Baidu, and Douban list) were considered, and the objects of film and television development were accurately selected. "IQiyi has been providing a stage for the emerging players. If the industry wants to develop for a long time, it needs to do traffic subtraction and quality." Wang Xiaohui, president and chief content officer of iQiyi professional content business group (PCG) Classic stories with Chinese characteristics can make the works have cultural genes and spiritual power. IQiyi will work with the majority of partners in the industry to jointly create a new world belonging to literature and film and television.

Open script resource

Cultivate excellent screenwriter

The script is a key factor in determining whether the film and television drama can succeed. In the process of promoting the IP film and television of online literature, iQiyi adapted online literature into a film and television script on the one hand, and on the other hand, it also helped screenwriters to improve the quality of the script. On June 29th, iQiyi Novel APP launched the "Script" Channel and released a number of popular film and television scripts to the outside world, such as "Zhou Sheng Ru as the Old", "Ice Breaking Action", "The Wind Raise Luoyang", "Who is the murderer", "Chess Soul", "River God" "Wait.

"IQiyi hopes to be a Tesla in the literary industry, creating a precedent for the industry and helping the industry to cultivate more outstanding screenwriters." Yue Jianxiong said that the script belongs to the content of TO B. It is difficult for many people who are interested in screenwriters to have a chance Seeing the excellent script, "iQiyi is obliged to open up internal resources. For those who are interested in screenwriters, these scripts are good learning resources; for practitioners in the film and television industry, these scripts can also be Materials for communication and learning. "

The first 58 works opened by iQiyi all have their own copyright script. Yue Jianxiong said that in the future, iQiyi will also receive new script submission to build a bridge of film and television cooperation for young screenwriters and screenwriters. "Let the screenwriter pay attention to our platform and gather them together, they will become a potential author treasure house. We are currently not considering commercialization for the time being, first open, and then observe the feedback from market users." Yue Jianxiong said.

It is worth noting that a series of actions of iQiyi Literature are focused on the novels. Online novels are divided into long novels with more than 500,000 words, 100,000 to 500,000 words, and short stories below 100,000 words. According to the business model of traditional online novels, basically a million -character novels can make money. The online business model of the mid -novels is immature, and it can almost be published through traditional magazines or publishers. The cooperation between iQiyi and professional literary institutions will fill the gaps in the field of novels, and can also form misplaced competition with the platforms such as the starting point Chinese website.

"Due to the differences in the long and short, the video forms a platform for different content and business models such as iQiyi, B, B, and Douyin. Similarly, the novel will also form different platforms because of the different numbers." Iqiyi Literature can find a suitable business model through the film and television adaptation of To B+to C's membership services. "I believe that iQiyi novels will become China's largest mid -novel platform in the future."

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