The scam group spent 200 million advertisements to scam nearly 500 million.

Ji Mu News commentator Qu Jing

When many people encounter problems, they are used to opening the search engine for help. In order to find a lost wife in Danyang, Jiangsu, he went online to search for the positioning method. As a result, he did not find it and was deceived by 32,000 yuan. After receiving the police, the Danyang Police investigated that behind the fraud case, there was a drainage gang for "promotional services" for fraud groups. (According to CCTV.com on August 1)

(Screenshot of CCTV News)

Mr. Zhang encountered a typical online telecommunications fraud. The scammers are under the guise of providing a variety of services. They make a name for their names and ask the victims to pay a variety of costs, and they are mostly private transfer. The victims often turn the money and are hacked. The information clues are very limited. It is also difficult to solve the case.

Moreover, many times, the victims search for the services they want to use through the Internet are like "positioning to find people". There are certain illegality, or "wiping balls" of law. Even if many people are deceived, they are not afraid to call the police in time out of fear or guilty conscience, which encourages the arrogance of the scammers and allows them to "spread the net and fish more fish."

(Screenshot of CCTV News)

In this angry scam, the role played by the online search engine is thought -provoking.

Those who often use the Internet search will know that the content you searches is by no means random. There is a "big hand" named "Recommended Mechanism" behind it. Those showing in the front row may not be the most reliable, most recommended, but the most advertising fee. This is the controversial "bidding ranking" mechanism.

The "bidding ranking" is simply a "artifact" for scammers. With a search engine with a huge user group, the recommended content only depends on the benefits and does not look at the three views. As long as you are willing to pay, you can accurately pass the link and send the object that wants to "harvest" to the scammer. "Fraud" navigator. No wonder the scammers are willing to spend 200 million advertisements and buy recommendations, because they know that they can deceive a accuracy, and make money without paying.

The State Cyber ​​Information Office has clearly stated that the bidding ranking seriously affects the fairness and objectivity of the search results and should be rectified immediately. However, similar disputes occur from time to time. The so -called rectification is unsatisfactory.

Nowadays, even the illegal service of others can stand in the search results to the front row. It can be seen that either the "rectification" of the year is not thorough, or the recommendation mechanism of this only profit is the reunion. To be honest, I collected the scammer's money and used the search to show the link to help the liar to pull the "customer". Isn't this just a murder with the scammer and be embarrassed? There is no responsibility at all!

Criminal suspect (screenshot of CCTV News)

Through the keywords, users can find the right and necessary content, and recommend the authoritative and credible content as much as possible to the front row. For information that is not verified, highly risky, and suspected of illegal information, it is not recommended and displayed. The duty. Even if a commercial company has a need for profit, it needs to be published, and it should significantly indicate the words "advertising" and "promotion" to avoid misleading users and cause adverse consequences.

The police eliminated the scammers, and the gangs of drainage and fraud were of course very fast. But the scammers said clearly that there were also peers, there were a lot of peers, soils were not removed, and poisonous grass always regenerated. The problem of search engines to "lead the way" to the scammer is already the accumulation of tumors of the Internet. Should it be also the power of law and completely clear it?

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