The box office broke 1 billion in 3 days.

[Dahe Daily · Dahecai Cube] (Reporter Jia Yongbiao) "The movie theater was lively again."

In the past weekend, because of the official release of "Lone Moon", the upper rate of the movie theaters of major theaters has improved significantly, and many theater staff sighed.

On August 1st, a reporter from the Dahe News Daily Dahecai found that under the blessing of multiple concepts such as Shen Teng, happy twist, science fiction comedy, etc., the film "Lone Moon" was officially launched, and it did attract many people to watch movie theaters to watch movies to watch movies. Essence

However, the box office and word of mouth have differentiated after the film was released. According to Yien Digital Entertainment, as of now, the box office of "Lone Moon" has accumulated more than 1 billion yuan, but the film scores only 7 points on Douban.

Is the newly fried marijuana blossoming, or is it increasingly different from the audience? Perhaps this is always a proposition to be explored in front of film and television winter.

"Lone Moon" leads the summer stall

"Lonely Lunar" is a science fiction comedy directed by Zhang Yuyu and starring Shen Teng and Ma Li, adapted from the comics of the same name created by Korean cartoonist Zhao Shi.

As of now, Yien Digital Entertainment shows that the cumulative box office of "Lone Moon" has reached 1.069 billion yuan, and the cumulative number of movie viewers has reached 25.6071 million.

It is reported that the film's pre -sale of pre -sale has risen rapidly, creating the fastest record of the pre -sale box office of Chinese film history. After the release, the box office broke 1 billion within 2 days and 18 hours, and broke 5 records, including the single -day box office record of Chinese film history summer science fiction films.

According to reports, the film tells that humans have deployed the moon shield plan in the lunar shield as an asteroid impact, saving the earth. The meteorite came in advance. When all the members evacuated, the maintenance worker Duguyue missed the evacuation notice of the leader Ma Lanxing because of an accident, and a person fell on the moon. Unexpectedly, Yueshun's plan failed, and Dugu Moon became the "last human beings in the universe", and began his life that broke the jar on the moon.

The film producers include Zhejiang Xingxin Tima Film Co., Ltd., China Film Co., Ltd., Alibaba Film (Beijing) Co., Ltd., Xihong Film and Television Culture (Tianjin) Co., Ltd. and other companies.

Liu Hongtao, CEO of Happy Twist Culture Development Co., Ltd. and "Lone Moon" chief producer, said in an interview with the media that "Lone Moon" is the most invested movie to this day. effort. The 95%of the whole film involves special effects. At the same time, in order to simulate the real moon, the crew also laid 200 tons of sand and stone to simulate the moonlight dust in the 6,000 square meters of the studio, and 100%of the real -life setting up the moon base.

Good performance or set off by.

Judging from the films released in the same period, "Life Event" was released earlier. A series of films such as "Detective War", "Awakening of Mini World", "Little Himaoli: New Generation", etc., are not only different from "Lone Moon" in the box office. Large, the amount of voices on the declaration is also average.

"I haven't been to the cinema for a long time. In addition to the epidemic, it has something to do with the movie. At least when I see the names of Shen Teng and Ma Li, I will be willing to try the water and bet it once." The fans who just came out of the theater told reporters told reporters that the fans came out of the theater that they told reporters that I told reporters that I told reporters that I told reporters that I told reporters that I just told reporters that I told reporters that they told reporters Although he thought he was wrong, the children in the same scene smiled happily.

Back to the happy Twist team itself, in 2015, the film "Charlotte's Trouble" produced, becoming the biggest dark horse in the domestic film field in 2015, and achieved a box office of 1.444 billion yuan. Later, the movies such as "Donkey Water", "Shy Iron Fist", "The Richest Man of Xihong City" and "Aunt Li Cha" and other works have also made many audiences look forward to their comedy works.

It is worth mentioning that at the end of the same year, Happy Twist was listed on the New Third Board, which became the New Third Board Star Enterprise and was known as the "first share of the drama". The valuation soared from 300 million to 5 billion, and officially started capital operation.

In 2017, Happy Twist submitted a prospectus to the GEM to the CSRC and opened the road of turning, but this road was not smooth. With the fluctuation of its film sector's performance, Happy Twist announced the withdrawal IPO application submitted in 2018.

It also disclosed in the prospectus that in 2014, 2015 and 2016, the company's main business revenue was RMB 150.4888 million, 383.337 million yuan, and 2920.676 million yuan, respectively, and the net profit attributable to the owner of the parent company was 39.1626 million yuan, respectively. , 130.863 million yuan and 71.875 million yuan.

Happy Twist bluntly said that although the company's performance and derivative business revenue continued to increase during the reporting period, due to its industry characteristics, the film business of the film business has strong volatility, and the company's performance fluctuates during the reporting period. If the company's future performance scale cannot be maintained, or due to the influence of the film business and the future of the company's development may further extend in the field of comedy vertical, the company has the risk of performance fluctuations.

It takes a lot of flowers to save the cinema line

2022 is indeed difficult for the film industry.

Data from Tianyan Check shows that since 2019, 167,800 film and television companies have closed silently. Among them, from 2019 to 2021, my country revoked and canceled film and television -related enterprises 45,000, 47,700, and 52,200, respectively. From 2022 to July 5, the number was as high as 22,900.

From the perspective of listed companies, in 2021, the film and television industry A -share companies have lost more than half of their losses. Wind data shows that Wentou Holdings,*ST Xinwen, Jinyi Film and Television, Light Media, Huayi Brothers, Ciwen Media, Happy Blue Ocean, ST Northwen, Dongwang Times, and Zhongshi Media have lost a total of 2.861 billion yuan. The "China Film Market Report in the first quarter of 2022" pointed out that due to the spread of a new round of epidemic, in March of this year, the national theater operations were hit hard, and the percentage of theater shutdown proportion rose day by day, reaching 54%by the end of March. In addition, the continuous supply of popular films and the continued decline in the market formed a vicious circle. In March 2022, domestic box office data directly fell back to 2013.

Therefore, many people are regarded as key nodes in the industry. CICC's research report is expected to continue to be controlled with the epidemic, the theater maintains a stable operating rate and the filmmaker will be settled one after another, and the industry will maintain normalized recovery. At the same time, all links of the industry chain will strengthen quality improvement and upgrade. The content -side film is expected to be normalized, the subdivisions continue to expand, and the demand for movie viewing is still relatively rigid. With the supply and improvement industry, there is still room for broad development.

It is worth noting that, as the foundation of supporting the big ship of the film and television industry, the audience's voice still needs to be valued.

Some netizens left a message saying that the situation of "Lone Moon" actually reflects the decline in the level of filmmakers, and the improvement of industrial levels is a gimmick after all. It only pays attention to forms, and movies that do not pay attention to quality and content will never succeed.

Nevertheless, "Lone Moon" has eaten a reassurance at the box office. Perhaps for happy twist, it is a new problem to focus on the current box office. This is a new problem.

Responsible editor: Wang Shidan | Audit: Li Zhen | Director: Wan Junwei

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