Rao Yi bombarded one after another, is the probiotic industry of "lying guns" be IQ taxes?

21st Century Economic Herald reporter Tang Weiko intern reported in Guangzhou Guangzhou, Berlin

The probiotic industry was once again pushed to the cusp.

On July 30, Rao Yi, president of the Capital Medical University, published an article in his personal public account "Rare Science". "", The article questioned Dr. Yin Yan, CEO of Huada Group and Vice Chairman of Huada Gene, "Including water", and pointed out that a series of papers that Wasteen participated in the publication basically did not solve scientific problems or application problems. For your own responsibility.

The "Rare Science" public account issued "Boom Boom" 3 times 3 days, saying that there are many pseudo -sciences, video errors in the lecture on biological biology, and a doctorate in Biology Water from the University of Copenhagen. "Rare Science" stated on July 26 that "the probiotic promoted by Yin Yan is a fake medicine. The probiotics that the whole China is now promoted is a fake medicine. Products that can be applied effectively. "

This time has once again attracted the public's attention to the entire probiotic industry.

On July 28, Yin Yan published "Yin Ge Chat Gene" on his personal public account "How many Funwang Articles did Hua Da Poster". "Medicine" speech. The article pointed out that as of June 2022, Huada has applied for more than 300 related invention patents such as microbial biomarkers, function probiotics, and other countries and regions in Europe, Japan, the United States, Hong Kong, China, Australia. More than 140 items were approved.

Earlier, Yin Yan transformed into the spokesperson of his own probiotic product "Beautiful Yishu" in his Douyin video: probiotics are a good helper for entertainment. Come a bag before drinking, drink a few cups and then come again. In the video, Yin Yan said, "After drinking 10 cups and 8 cups, another bag will still make you feel different from before."

Falling into the controversial probiotic industry

Ou Rui International data shows that the global probiotic market in 2019 is about 40 billion euros, the average annual growth rate of China's probiotic market is about 15%, and it is expected to be nearly 90 billion yuan in market size in 2022. The market research agency Zion Market Research predicts that by 2025, the global probiotic industry output value will exceed $ 77 billion, and the proportion of Chinese markets will exceed 25%.

With the continuous improvement of the health awareness of Chinese people, consumers have paid more and more attention to improve their own health through probiotics. According to the "2021 Global Probiotics and Research Development Downsyal White Paper", there are 10 popular health fields in probiotics, including gastrointestinal health, oral health, mental health, women's health, infant health, tumors, weight management, prenatal/ prenatal/ prenatal/ prenatal/ prenatal management/ prenatal/ prenatal management Postpartum health, infection, diabetes, etc.

However, as companies continue to rush on the probe track, the role of probiotics has also been questioned on human health. On September 6, 2018, the well -known American popular science magazine "New Scientist" published an article, "Probiotics Are Mostly Useless and Can Actually Hurt You".

The world's top scientific journal "Cell" published a paper stating that the latest two studies show that probiotics are not only good for some people, but also harmful to the human body. As a result of one of the studies, when the probiotics entered the human body, probiotics can "survive" in the intestines of some people, but for most people, probiotics have died only after the excretion of the body and even before reaching the intestine. So probiotics are not suitable for everyone.

In another study, the intestinal flora was destroyed for six months of probiotics, and found that the intestinal flora of some people became worse due to the use of probiotics.

A social editorial published on February 1, 2019 in the "Liuye Dao" digestive branch believes that: The eloquence probiotics are useless, and many people are only being a waste of probiotic supplements.

Rao Yi mentioned in his public account article that American biologist Jeffey I. Gordon has contributed significantly in the scientific research field of intestinal flora and has more than 20 patents. His research believes that the intestinal flora may lead to the occurrence of obesity, and also proves that the long -term malnutrition of children depends not only on the diet, but also the structure of the healthy flora.

After years of marketing and brainwashing of probiotic product manufacturers in the market, some consumers have developed the habit of supplement probiotics. Once different voices of probiotics appear, it is inevitable that the time for the time to invest in probiotics in the past will produce money. question.

Industry giants accelerate market layout

However, it is undeniable that the probiotic industry is very hot, and major multinational giants have rushed into the influx and layout in advance, and domestic manufacturers have also joined it.

In 2011, DuPont acquired Dennisk, the world's second largest industrial enzyme manufacturer of Copenhagen, Denmark in the form of paying 5.8 billion US dollars and undertaking a net liabilities of 500 million US dollars to use it to use its enzymes and special food ingredients. The advantage enhanced DuPont's leadership in industrial biotechnology including renewable energy and materials. At the moment, Dennisk still helped DuPont become a powerful leader in the field of recreational food additives and probiotics. Tomson Beijian acquired the second probiotic brand LIFE-SPACE in 2018 (LSG covers children, women, elderly people, beauty, intestinal tract and other subdivisions). 100 million yuan, an increase of 21.93%over the same period last year, and belonged to the net profit of shareholders of listed companies 1.754 billion yuan, an increase of 15.07%year -on -year.

In 2019, Illi ’s new pooled new product of Yili brand -Yixia bacteria was officially launched. With the help of DuPont star flora to enhance product competitiveness.

In the repeated environment of the new crown epidemic, consumers attach more importance to the investment in immune nutrition. Active lactic acid bacteria milk beverage products on the market are highly admired by factors such as improving gastrointestinal tract and enhancing immunity.

According to Statista data, the global probiotic industry market size was US $ 56.6 billion in 2020, the Chinese probiotic market was 85 billion yuan, and CAGR was 17.11%from 2012 to 2020. According to the "2021-2025 Chinese Probiotics Industry Market Panorama Research and Competition Analysis Report", China's probiotic market has an average annual growth rate of about 15%per year. It is expected that the market size will be close to 90 billion yuan in 2022, and the industry prospects are considerable.

However, as my country's probiotic industry starts late, and the development of a mature commercial strain requires a lot of time and mature technology, the market share of domestic manufacturers is very low.

Research reports related to Soochow Securities show that at present, the two companies, the US DuPont and Danish Chansen, the US DuPont and Denmark, are the two companies with the largest proportion of China's probiotic raw materials. The market share is as high as 50%and 35%, respectively. The probiotic industry still has a lot of room for development in the future.

Is preycled bacteria really useful?

Probiotics are lively microorganisms that are beneficial to health: According to the definition of the United Nations Food and Agriculture Organization (FAO) and the World Health Organization (WHO), probiotics are "microorganisms that are beneficial to the health of their hosts after the appropriate amount". It is planted in human or animal intestines and reproductive systems, which has a stable role in the human body. It has a significant impact on host health by inhibiting harmful bacteria proliferation, promoting nutrient absorption, and metabolic synthetic nutrients.

Probiotics, as the exploration direction of the healthy transformation of industries such as fermented food, health food, drugs, daily chemicals, and agriculture, animal husbandry, etc., the downstream products of the probiotic industry span fermented dairy, dairy drinks, leisure snacks, dietary supplements, daily chemical supplies and animals There are many fields such as feed, rich in product categories.

There are many benefits to propaganda probiotics, but consumers may not achieve the effect of product promotion after taking it. Is it a false publicity of merchants?

There are about 39 trillion bacteria in the human intestine, and most of them are beneficial bacteria. These probiotics compete with harmful bacteria and protect the health of the intestinal tract.

First of all, probiotics can help digestion nutrients. Many probiotics can produce digestive enzymes in the gastrointestinal tract, help consume nutrients in food, and allow people to better absorb. Eliculobacteria is the best in this area. It can secrete lactase to digest lactose and is the gospel of lactose crowd.

In addition, it can also produce important nutrients. Some probiotics can synthesize vitamins, including vitamin B1, B2, B5, B5, B6, and vitamin K, which can also produce short -chain fatty acids to improve heart health; produce antioxidants and remove garbage in the body; A amino acid is an indispensable ingredient of protein.

And probiotics can resist the infection of bacterial viruses, improve immunity, and inhibit the growth of harmful bacteria. Probiotics can curb the growth of harmful bacteria by killing chemicals that kill harmful bacteria, as well as competitive space and resources with harmful bacteria. At the same time, it can also prevent and treat certain diseases, such as bad breath and intestinal syndrome.

Yang Ruizi, chairman of the Chinese Nutrition Society Probiotics and Health Branch, and researcher at the Academy of Military Medical Sciences of the Academy of Military Sciences: In fact, the study of probiotics has lasted for decades. After so many years of research The effect is almost an agreement, and it has sufficient clinical trial demonstration support. "The safety of probiotic products currently approved for listing is guaranteed. However, due to individual differences, consumers should pay attention to finding strains that are suitable for them when choosing products.

However, when the human body is too fatigue, partial food, stressful life, foreign bacterial infection or taking certain drugs, a large number of probiotics will be destroyed, which cannot inhibit harmful bacteria and cause a series of diseases.

But effective probiotics supplements must be "alive" into the human body.

However, from commodity transport to entering the human intestine, many links will affect the activity of probiotics. The high temperature is the "number one killer" of probiotics, so probiotics must be stored at low temperature. And probiotics are afraid of water, and it is very difficult to survive in liquid. Therefore, when consumers buy probiotic products, try to choose the pink probiotic products in the supermarket refrigerator.

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