How to achieve a closed loop of the new track of "Lazy Economy"?

"Lazy Economy" is supporting many new tracks, the hottest and most controversial industries in the prefabricated and intelligent dishes. Which stage of the most grounded industries related to the three meals of the people has developed to? Can it achieve closed loop?

Where is the exquisite and fast life that consumers desire?

"Go out at seven in the morning and get home at 7 o'clock in the evening. A single male young man does not have the motivation to buy food and cook, but you don't want to eat takeaway every day. What should I do?"

"The 10 -year -old child was at home with a holiday, making him cook himself, and he was worried about what was hot. What should I do?"

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Based on these "lazy people" consumption needs, the new track of smart cooking machines appeared, and many companies and capital aimed at this track.

Tim has opened a new track washing machine. The founder Qian Dongqi is a legendary entrepreneur. In the past two years, he has a strong "pot".

Recently, the newly established delicious digital research institute, the reporter experienced the difference between this "pot". Unlike ordinary smart cooking machines, one end is connected to a large jar with basic raw materials such as soy sauce, oil, salt, vinegar, and water purification. It is said that these raw materials do not need to do it by themselves, and the machine will be automatically added during the cooking process. Turn on the net dish of the pebocoon rice rice, search for the recipe, and put it in the material step by step according to the large screen on the pot. In 15 minutes, the kitchen Xiaobai came out with a fragrant claypot rice. Finally, start the cleaning mode without brushing the pot by yourself.

"There is currently no smart cooking machine on the global market, which is automatically added with salt, water, and soy sauce. Don't think that this automatic seasoning is very simple. This adding in is actually very important. What time is added? What the data packet decides is to polish it again and again. "Qian Dongqi said," Another difference is that in March this year we launched our own net dish brand. Of course, consumers can prepare vegetables themselves, But in a sense, it does not form a complete closed loop in a complete sense. Our understanding, when you are incomplete closed loop, the user experience is not half the difference, it is 70%, so what we want to do today is to do it is to do it. This closed loop is opened. "

In Qian Dongqi's view, a closed loop can realize the exquisite and fast life that consumers desire. "In the era of fast -paced, consumers' pursuit of quality of life still exists. When there is no better choice, the user will surrender and eat takeaway. But if you have this intelligent 'pot', and then with net vegetables, this way, so After forming a closed loop, it meets the needs of simple, fast, and delicious. "He said that their current net vegetables can be stored at room temperature. Vegetables are mostly air -dried or frozen -drying technology." Cold chain is actually a big challenge. At present The whole process of the domestic cold chain is not so complete, which means that there are still a few hours of cold off the cold, and this cold session directly controls the quality of the dishes. "

Tian Shiyi, deputy dean of the School of Food and Biological Engineering, Zhejiang University of Technology, said that with the taste of consumers as the starting point, there are very few small home appliance companies with sensory laboratories, because only by building this laboratory and a closed loop can there be consumers. feedback of. "We have a little friend who likes to eat claypot rice. He buys the net vegetables of the claypot rice home. The rice cooker and casserole are all in the battle. The data packets are all going home, when will it be low, when the fire is medium, and when the water will be added, and finally he confessed that it is still uncertain. "

Can digitization ignite a fire for the standardization of Chinese food

"The first recipe we developed was gold garlic denim. We tested it many times, hoping to achieve garlic glutinous and not rotten, no garlic sense, there is garlic in the beef, and there is beef in the garlic." But CEO Leng Ling said that this is also the first dish made of the digital standard model.

"Actually, many of our thinking is engineers 'thinking, not chef thinking. Chef's thinking considers such things such as high fires and small fires. Engineers' thinking is that everything can be visible, copied, presented, and can be available. Inspection and data. "Qian Dongqi said that the first one of Chinese food cooking is the fire, the second is stir -fry, the third is the timing of the feeding, the fourth is the amount of seasoning and the actual reality of seasoning, the actual reality of seasoning is added. Spend. The engineer deconstructed it, and the smart devices expressed these dimensions one by one, so that when they cook these dishes, they returned to these digitalization process.

Tian Shiyi said that everyone is talking about prefabricated dishes now, but when you want to industrialize one dish, standardization is a hurdle that must be surpassed. It is not possible to batch without standardization, and it will not last for a long time. Therefore, the standardization of digitalization of Chinese food ignites a fire. "Western food represented by McDonald's is the global expansion through the standardization of Western cuisine, becoming the first company to eat food standardization dividends. The standardization of Japanese meals has formulated it on the basis of inheriting Western food standardization. The more refined standards and innovation, such as the rapid freezing and drying methods of ingredients, which greatly promotes the global influence of Japanese meals, is the second stage of food standardization. Compared with the relatively simplified western and Japanese meals , To meet the delicious standards of Chinese food, it is more complicated. The use of digital technology to launch the standardization of Chinese food will shape a green, healthy and fast Chinese food diet. "

Industry insiders pointed out that once Chinese food was not standardized because it was too complicated, the advent of the digital era provided possibilities for the standardization of Chinese food, and the country was strongly supporting the promotion of digitalization in many fields. The "Guiding Opinions on Accelerating the Construction of the Modern Light Industry System (Draft for Soliciting Opinions)" issued by the Ministry of Industry and Information Technology in January clearly stated that "continuously promoting digitalization, networking, and intelligence in household appliances, food and other industries." It is understood that the "Ten Model" of Tiake is the positive practice of digitalization of Chinese food. Leng Ling said that according to the planning of their delicious digital research institute, at the end of 2022, the basic functions of the laboratory were perfected and had a professional research team of 50 people. At the end of 2023, the software and hardware system of mature Chinese food standardized research was created to achieve the first phase of the delicious data model of Chinese food standardization research. In the future, build a food standardization experimental research platform.

Can the most controversial track pass through the "tunnel"

In fact, whether it is an intelligent dish specialty or prefabricated dish, it is still in the stage of crossing the "tunnel".

"Actually, we are controversial to do this. Before we made floor sweeping robots or floor washing machines, we never encountered a big controversy like eating a thousand smart dishes. Do you know, I watched it today. I watched it today After a user's evaluation, I climbed the 143 floors. What was talking about? It was noisy, some said that this was paying IQ tax, you have no soul; some users who have used The things are very good, get a meal for half an hour ... "Qian Dongqi said.

Indeed, in the face of the various smart vegetable speculators in the market, consumers are quite dispute about this:

"The premise of fried dishes to fried vegetables is that the user's preparation process cannot be whauded. It is necessary to use electronic scales to prepare strictly according to the weight on the recipe, because the entire program and standards are prepared in advance. If it is not implemented in accordance with the regulations The fried dishes are vaguely burnt, or the possibility of salty, there is no room to play freely at all. "

"Some brands will provide special side dishes for net dishes and prefabricated dishes, but the price is slightly expensive, and it is not provided by every brand. Corresponding to the recipes provided by the cooking machine. "

"Even if they are fully prepared in accordance with the requirements, there are still many taboos that need to be avoided. For example, too soft ingredients like tofu are easy to break, and the ingredients with too much water can easily become soup stew. The ingredients are stuck, and the amount is too large, which may cause the machine to be unable to rotate. "

"Not every brand of cooking machines can be washed automatically. Every time you cook, you need to remove the mixer and wash it. If you want to stir -fry the second dish, it will be very hot if you want to stir -fry the second dish. "

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"The process of crossing the tunnel is long or short, will it be faster than the grounding machine? I'm actually not sure, but I believe it is much faster than the scanned robot. Big education. But the smart cooking machine we are doing itself is a predecessor, and we need to have a process of cultivating the market. "Qian Dongqi said," We did not succeed when doing version 1.0. Time to buy vegetables and prepare vegetables, and then according to your amount of accuracy to make this dish. Therefore, we now consider more closed loops, so we have a matching net dish. We have a user. , What do the child eat at home? After he bought this cooking machine and net vegetables, the child can cook or even cook it later for his parents. "In addition, there are many technologies to be improved, such as the recovery of vegetables. Fresh, especially how do leafy vegetables air dry and frozen and dry? There are green leafy vegetables in the brilliant vegetable rice, but that green leafy dish does not need to be so fresh and green, but if you want to use a clean vegetable bag to make a fried vegetable, then the current technology must be uneven.

Some people say that with smart cooking machines and net dishes, after the standardized cooking of Chinese food, fireworks will be lost. In this regard, Qian Dongqi admits that smart cooking machines and net vegetables will not completely replace fireworks. It is just your choice when you are busy. In your spare time, go to the vegetable market to buy a dish person, go home around the pot platform and turn around. This is also the joy of life.

Xinhua Daily · Jiaojiao Reporter Song Xiaohua

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