Another large factory enrolled in the integration of the tens of billions of script killing industry chain industry gradually moved towards the "civilization" era

Cover news reporter Zhang Yuexi

The script kills, since the variety show "Star Detective" was broadcast, it has set off a wave of entertainment for the whole people. The industry has shown a blowout development trend in the past two years. However, with the exposure of the low cost of infringement in the original script of the script killing industry, the quality of the content of the content is low, the news about the negative script killing is frequent.

One month after the barley script killing business was launched, on July 31, the reporter learned that Damai disclosed the business layout for the first time, and will build a script killing ticket and distribution service link to build a decision -making platform for consumers. At the same time, the platform will cultivate 10,000 boutique stores across the country in the next year, covering 80%of the market for compliance script to kill IP. This is, after the establishment of the two major content labels of the drama and shrimp music entertainment, barley once again laid out the new track.

The platform intervention, connecting the script release, ticketing, review platform and other aspects, the script killing that has grown up for four or five years seems to enter the "civilization" era.

Liu Juan, the head of Damai Operation, told reporters that the script killing business of barley will focus on four aspects: first, the score of review is the core to help players choose the script and merchant; second, the next year will support 10,000 boutiques Stores; Third, focus on the adaptation of the movie IP cross -screen, and promote the "ticket with tickets" service model; fourth, use the script to kill consumers to consume cross -category consumption.

From the introduction, it can be visible to the intention of barley's entry, build content-centric "grass-decision-decision-conversion" consumption links, and do the "Little Red Book" and "Public Reviews" in the script killing industry, kill the script The decentralized flow of the industry gathers the activity and transformation of the platform, and at the same time, it can also accelerate the incubation and development of high -quality IP by mastering the issuance and ticketing.

Ai Media Consultation's report on the script killing shows that the scale of the Chinese script killing market in 2020 has reached 11.74 billion yuan, and it is expected that the market size of the Chinese script killing industry will increase to 23.89 billion yuan by the end of 2022. It is not difficult to see that at the moment when the demand for offline entertainment consumption is growing, script killing as a new format has become the first choice for more and more young people.

In fact, not only the Ali Backima wants to enter the script killing industry. After experiencing the impact of the epidemic and self -inspection of the round of the round of the round of the round of the rotary industry, the relatively silent script killing industry is pouring in more and more players. In April of this year, Tianyancha showed that Beijing Xiwen Technology Co., Ltd., which was associated with the script killing platform, had a change in industrial and commercial Co., Ltd., and the two companies of the two Netease Group were newly added as shareholders. Group A financing tens of millions of yuan. This is not the first time NetEase has invested in script killing. As early as last year, Netease launched the script killing app "Meow Meow Case" on the TAPTAP game platform. At the beginning of this year, Netease also invested in offline real -scene script killing "Nines Inference Museum" The parent company Hangzhou Orange House Culture Planning Co., Ltd.

Perhaps because of the brutal growth of the script killing industry, there have been no head companies. After the Internet giants responded to the huge traffic of the script killing, they started from all aspects of online and offline, hoping that they could succeed. However, the fiery script killing industry still faces some problems. For example, the online script killing platform has not yet appeared a good monetization mode. Essence It is unknown whether the script killing industry will be rejuvenated by the platform of self -traffic and funds to integrate all aspects, but the intervention of the platform will undoubtedly allow the industry to standardize the industry, and the content ecology will be richer.

"When the supply of the platform is diverse and high -quality, the needs of consumers can be met to the greatest extent, and both ends of the supply and demand can make two -way efforts and promote each other." As Liu Juan said, the new traffic brought by the new category also It will bring greater consumption bases and younger consumption changes to the platform. This is a win -win fusion.

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