Business fast comments | Deadly "door -to -door" rookie can really solve this industry problem?

Cover news reporter Meng Mei

The number of courier and fewer courier, especially when encountering the environment of high temperature and epidemic, the delivery pressure of the courier brother is really great. However, when you encounter a large purchase, it is not convenient to express your courier to the door, and it is difficult for consumers to. Who wants to stand up to solve this dilemma, who has the ability to solve it?

During the 2022 Cainiao Open Weekly held a few days ago, Cainiao CEO Wan Lin set the "five most important ways to come to the door" TOP1 in many ways. This is not difficult to see that the rookie dares determination.

But the question is, can Cainiao really solve this industry problem?

Nearly 5,000 rookie stations in Sichuan have opened the door

When it comes to door -to -door, I have to mention the "free storage, on -demand" launched by the Cabird Station with Tmall and Taobao. This service has been starting in April last year, and has been more than a year. The latest data shows that the service has now covered more than 200 cities. Specifically at the Cainiao Station in Sichuan Province, nearly 5,000 have opened this service.

"The Cainiao Station does not have a long time to do the door, but we found in the survey of consumers that the repurchase of consumers who used the Cainiao Station's service to the Cainiao Station added 1 order, which gives good feedback and a clearer clearer Confidence -In the case of challenging the ability of the end of the industry, as long as you find a way to solve consumers, you can feel it. "Wan Lin said.

In addition to the upgrade of end -service services, Cainiao's innovation in hard core scientific and technological capabilities brings a greater improvement of production efficiency.

At the Open Week, "Father of Little Bar Donkey" Gold announced the latest progress of Cainiao in the field of autonomous driving, especially the rookie unmanned car in the actual logistics scene. The number of single -day delivery has exceeded 200,000, and the cumulative distribution package exceeds 10 million orders. This number makes me very excited, which means that every 0.4 seconds have a consumer receiving the parcel of the baron donkey. "

At present, the drone of the Cainiao Post Station has settled in 12 universities including Sichuan University, Southwest University of Finance and Economics, Southwest University of Aeronautics, and Chengdu University of Science and Technology. One of the most unmanned cars.

The business on the door is far more than the rookie station

Many e -commerce consumers know Cainiao and start from the rookie station in the community. But in addition to the Cainiao Station, what are the business of Cainiao's business, especially the service on the door? Most people may not know.

For example, the orders under the Tmall supermarket, regardless of small pieces or rice noodles and other heavy goods and large pieces, can deliver the goods on time. This way of delivery is nicknamed "Cat Super" to the door by netizens.

But the Danbird who delivers the door to Tmall Supermarket is the rookie's direct delivery of delivery. Many consumers may just know it.

As we all know, direct distribution is an important guarantee for providing high -quality on -site services. Now, Cainiao not only undertakes the delivery of Tmall supermarket orders, but also cooperate with Tmall Supermarket in more than 300 cities across the country to promise to "deliver the goods to the door, not to pay for the compensation", which has become one of the highest standards for express delivery.

Now, "Cat Super" is promoting more categories to Tmall Taobao, including vertical e -commerce products such as food heavy goods, household appliances, home improvement, cold chains.

For example, the temperature in many places this year reached a new high. Many people will buy ice cream online. Cainiao and Tmall Supermarket jointly launched the "frozen bag compensation" service. In addition to foam boxes and warm bags, ice cream distribution also equipped with a certain number of low temperatures. Refrigeration, guaranteeing ice cream to consumers is still "frozen teeth".

Cold chain is a heavy investment project. The national layout, standardized technical guarantee, and customized services are the core barriers of these high -quality services. Now, in addition to Tmall Supermarket Cold Chain, Retail Connect, Tmall flagship store and other platforms, Cainiao can also provide merchants with cross -platform and multi -channel cold chain solutions.

"To C warehouse matching and To B, this is the most important ability of Cainiao's domestic business in the past few years." If Cainiao introduced at the opening week, these two logistics networks that serve the industry can not only be on the industry's logistics network can not only be on the industry. Under normalization, it provides on -site logistics services for characteristic industries, and it has played an important role in the epidemic.

For example, the "smart eyes" tool launched by the rookie supply chain in the severe period of the epidemic situation will improve the management of the previous "three -level address (provincial, municipal, district) dimension" to the four levels of dimensions of provinces, cities, districts, and streets. The epidemic situation, through measures and other measures of the nationwide warehouse, ensure that the wrapping of merchants can still be "delivered."

Take care of the delivery efficiency and "temperature", the rookie is right

At this rookie opening week, Cainiao announced a "new method" on -door -the order is available. Allows consumers to choose on -site services before buying and paying, and advance consumers' options without adding additional costs. At present, this service has been piloted in some cities.

In the past two years, more and more consumers should have experienced the delivery of Cainiao Station and the delivery of drones and driving the goods to the building to serve. But for consumers, in addition to "coming", "optional" and "certainty" may be their more popular services.

From this point of view, the "door" that Cainiao is going to do this time is to allow consumers to choose from the last 100 meters or self -mentioning form, but also allow consumers to choose the front of the door to make the courier come to the door more Determination.

Compared with the previous on -site investment, this time the rookie's investment is greater, and the strength of all parties requires more forces, and it is more difficult.However, it is undeniable that the service standards and SF and Jingdong Laqi also gave the choice to the rookie of consumers, and grasped the essence of express delivery.At the beginning of this year, the National Post Management Conference pointed out that in 2022, the State Post Office will promote the implementation of cost partitions, service layers, and product classifications.Many people in the industry also believe that how to improve the service capabilities to meet the diverse experience of users and take into account the efficiency and "temperature" of delivery is the real challenge facing end service.

According to the rookie's plan, by March next year, the new door -to -door form will be landed in 50 cities across the country.

The consumption experience of logistics services and e -commerce platforms has always been complementary.In the final analysis, relying on services and quality to retain customers. At this point, Cainiao walked on the right road.

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