Exhibition over 150,000 square meters!More than 1,000 companies online and offline exhibition service and trade meetings

On the morning of August 1st, on the occasion of 30 days when the China Service Trade Fair was countless in 2022, the press conference and venue of the "I am waiting for you at the service trade will wait for you" were held in Shougang Park. The relevant person in charge of the Office of the Executive Committee of the Service and Trade Council, the Capital Convention and Exhibition Group, and Shougang Group introduced the relevant situation of the service trade meeting in 2022. (Photo by Wang Fei, a reporter from Beijing News)

Today's 2022 service trade will officially enter the 1 month countdown, which also coincides with the first anniversary of the establishment of the Capital Exhibition (Group) Co., Ltd. On August 2 last year, Beichen Group implemented the deployment of the relevant work of the Beijing Municipal Party Committee and Municipal Government. With the strong support of the Municipal State -owned Assets Supervision and Administration Commission and the Municipal Commerce Bureau, it actively practiced the responsibility of state -owned enterprises and established the Capital Convention and Exhibition Group through professional reorganization. From the date of establishment of the Capital Convention and Exhibition Group, we will focus on the construction of the "four centers" functions of the capital, adhere to the "world vision, international standards, Chinese characteristics, Beijing service", and implement the strategy of internationalization, branding, and digitalization. Focusing on the four major positioning, the modern service industry group with the leading industry and the operation of exhibition services, that is, professional operators, high -end State Government Affairs Service Services, and the development of the capital exhibition industry for the China International Services Trade Fair Digital transformation and development benchmark.

2021 China International Services Trade Fair Shougang Park Exhibition District Xinhua News Agency information map

In the past year, as the market -oriented operating entity of the Service Trade Association, the Capital Convention and Exhibition Group has closely focused on the goals of the beginning of establishment, and concentrated their strengths to strengthen the brand of excellent service. Compared with last year's service and trade association, the Capital Convention and Exhibition Group has undertaken the comprehensive marketization of the service and trade will promote the marketization and professional operation of the service and trade meeting from multiple aspects such as investment promotion, market development, and promotion; The market -oriented recruitment work of the annual enterprise exhibition area and some special exhibitions of the annual exhibition, some special exhibitions have achieved complete market -oriented operations, and the internationalization and head enterprises participating in the exhibition have been significantly improved. In close cooperation, the exhibition model of "public institutions+enterprise units" has efficiently promoted the progress of various preparations for the service trade meeting, and has achieved six major aspects.

The first is to enable the second phase of the National Conference Center for the first time to display the scale with a larger display. In 2022, the overall exhibition area of ​​the service trade will be displayed by 152,000 square meters. It is more reasonable to increase the area of ​​26,000 square meters than the second phase of the National Convention Center's second phase of the National Conference Center in 2021, and the regional planning is more reasonable.

The scale of the annual theme zone has doubled to 21,000 square meters. It will fully display the cutting -edge and innovative content related to the annual theme of the service and trade conference, and bring together the latest technologies and applications of global service trade. This year's service and trade meeting has also become the global first show after the National Convention Center's second Phase Winter Olympics. It is also the first time that it has undertaken important exhibition activities. The first phase of the National Convention Center will be connected. Will be held smoothly.

The second is to add environmental service topics and increase elements of the universe, and present exhibitions in a more diverse and lively form. In 2022, the content planning of the Services Fair has been fully upgraded, and the development trends and international needs of the global service industry are closely developed, focusing on the coordinated development of "digital" and "green".

On the one hand, in 2022, the service trade meeting will be newly launched by the environmental service special exhibition, which will focus on the theme of "dual carbon empowerment and rejuvenation of innovation" to focus on displaying various solutions in the field of environmental services to help achieve the "dual carbon" goal.

On the other hand, we will present more "digital" and the concept of Yuan universe at the 10th exhibition hall of Shougang Park, launch the Yuan universe display area to display the technology and applications of the Yuan universe and the new generation of Internet, and fully display the digital economy and Yuanyuan The ecology of the universe industry, enhance the immersive experience of the exhibition.

In addition, we will continue to deepen cooperation with Bank of China to create a demonstration scenario display scenario of digital RMB application demonstration cases. This will be the first application of the digital RMB in the convention and exhibition industry, highlighting the global partner of the service trade association.

The third is to build a new digital platform for service trade to better achieve the demands of exhibitors. On the basis of the optimization and improvement of the official website, the official APP, and the applet upgrade and revision, focus on creating functions such as the service and trade meeting online, online communication experience, digital collections and other functions, improve the digital level The exhibition method improves the efficiency of all types of people participating in the conference and watching exhibition.

In addition, since the end of the last service and trade meeting, the Services Association has held more than 50 normalized activities including overseas promotion conferences to rely on digital platforms, providing a wealth of display for various subjects participating in the service and trade association. platform. After this service and trade meeting, it will also continue to hold normal activities to truly build a "never end" service trade meeting.

The fourth is to increase market development and give back to enterprises with multiple value. This year's service trade will promote the marketization process of the service and trade will promote the marketization process of the service and trade from brand sponsorship, advertising, investment, and franchise.

In terms of brand sponsorship, in addition to the seven sponsors of the previous service and trade association (Bank of China, Pacific Insurance, JD Group, Bank of Beijing, Yiling Pharmaceutical, Gongmei Group, Xuelian Group), Ruixing Coffee, The four cooperative suppliers of the Qi Forest, Naixue and Beijing You Guan are intended to provide this service and trade association with conference water, catering tea breaks and gifts.

In terms of advertising, three types of advertising are added to the first phase of the National Conference Center and the Shougang Park this year, more than 30 advertising positions, and planned the second -phase advertising position of the new venue National Conference Center.

In addition, in 2022, the service trade will be set up in the first floor of the National Convention Center and the No. 13 of Shougang Park, set up a franchise and trade shop specialty store. Many companies will display and sell the service and trade will be able to operate in the store. product. The fifth is to comprehensively improve publicity and audience organizations to serve companies with more professional attitude. This year's service trade will hold six major categories of service trade summits, exhibition exhibitions, forum meetings, promotion negotiations, results release and supporting activities.

By expanding professional media in vertical industries in different fields, domestic and international publicity activities are held, and based on the work groups such as central enterprise trading groups and other trading groups, we will strengthen professional audience organization work. It will also actively connect the communication channels such as Volkswagen Media and short video platforms, and put the invitation information of professional audiences to comprehensively optimize the professional audience organization of the 2022 service of the Faculty Fair.

Sixth, we will welcome guests from all parties to update better service operation levels. By establishing a professional operation and service team to comprehensively build a version 2.0 version of the service and trade association. Optimize traffic organizations and traffic flow lines; formulate meticulous exhibition and conference service manuals; upgrade the two venues, especially the guidance indicators of Shougang Park; Services provide more comprehensive on -site services for various types of merchants and conference representatives.

At the same time, optimize the overall environmental atmosphere layout of the site of the service and trade meeting, combined with the various Winter Olympics heritage of Shougang Park to create more landscape punching points, and create a unique participation and exhibition experience of the Shougang Park of the Services Association Shougang Park.

The operation of the exhibition activities is an important part of the on -site experience of various participating participants. After the Capital Convention and Exhibition Group fully undertakes the on -site operation of the service and trade association, it will use its own mature experience to organize large -scale exhibition activities, combine the characteristics of the uniform opening platform, and adapt to local conditions to carry out their characteristics in the two areas of the National Conference Center and Shougang Park. Operation.

In the national conference center area, the first and second phases of the linkage have become a whole, two -way drainage, sharing comprehensive exhibitions and environmental service special exhibition audience resources, and better highlight the annual theme of this service and trade meeting.

In Shougang Park, combined with the characteristics of the venue, the exhibition area and the conference area are associated with a deserted vehicle to establish a reasonable and slow -moving system, build a frontier interactive experience space such as digital renminbi and the Yuan universe Agree with the atmosphere of business and better serve the exhibition of merchants to cooperate and dock. It is believed that this service trade will be able to provide more convenient, efficient and professional on -site experiences for people from all walks of life.

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